Erica J. Email & Phone Number

Seattle, Wa, Us

Bellevue, Washington, Us

I was responsible for the go-to-market strategy for the first SaaS product from this nearly 20 year-old company. Working across functions and with leadership, I ensured consistent messaging and strategic alignment across customer- and field-facing positions strategic distribution (digital marketing, communications, channel marketing). ***EagleView develops tools for sectors to use property insights for smarter planning, building and living.

As the first marketing hire, I created customer personas and product messaging, crafted sales collateral, and used quantitative and qualitative customer feedback to bring new offerings to market. In addition to developing the brand visuals, tone and voice, I ensured that the marketing and business decisions we in strategic alignment with our brand. By request of the membership, I also held marketing and go-to-market strategy office hours. Leveraging email marketing, social media marketing, influencer marketing, and event marketing, I increased event attendance and memberships. - Organically grew Twitter followers 90x - Grew the newsletter by 37% with an average email open rate of 47% and an average CTR of 6.89%. For 15 weeks, I also led operations for the shared work space, including managing and running 62 programs and events and use the insights gained while performing those workflows to iterate on marketing strategies and include messaging across all aspects of the business. ***Create33 is a center for leaders of venture-scale technology startups.

Seattle, Wa, Us

Employee #6 and the first marketing hire. I developed the core positioning, messaging, and value proposition of the premier product, based on market and competitive research in addition to defining the brand overall. I enjoyed working closely across internal functions (customers success, sales, and product) to discuss the direction of the product, update messaging and create sales collateral. Using this information, I created and executed on a content and digital marketing strategy targeting customers and investors, taking complex information about a little known topic and distilling it into clear and concise language. ***Downstream (Techstars '18) uses machine learning to maximize Amazon marketing ROI.

New York City, New York, Us

In addition to supporting the program and marketing, communications, and PR efforts of the Techstars Seattle program, I advised 10 pre-seed companies on positioning, messaging, market and customer research, business and product strategy, branding, and demand generation. This resulted in the class raising $15M+ in series seed funding. ***Techstars is the worldwide network that helps entrepreneurs succeed. One of the divisions of Techstars is the Techstars Mentorship-Driven Accelerator Program, that helps founders do more faster.

Seattle, Wa, Us

To help streamline Friends' story, I built foundational materials and strategy encompassing communications, marketing, advertisement, and PR activities to reach a wide array of local audiences, including residents, business, and government. As project manager of the website redesign, I also coordinated multiple stakeholders and vendors (such as developers, designers, and business managers) to reflect the shift in the org's role and the updated brand. ***Friends of Waterfront Seattle is the City of Seattle’s nonprofit partner helping to build a central waterfront park and ensure its lasting success, with the goal of creating a public mixing ground where all communities can share cultural, recreational, and civic experiences in a beautiful environment.

New York, Ny, Us

As an integrated marketing consultant, I provided strategic and tactical counsel to cross-sector clients. Repeatedly recognized as a top performer in driving client success, I was frequently requested as project manager on high priority special projects and business development pitches. I led global teams to successfully create brand and product positioning and messaging, and develop and execute strategic B2B and B2C content marketing campaigns to reach consumers, stakeholders, analysts, media, and influencers. To accomplish this, I developed and managed good working relationships with various internal and external teams. Clients: Amazon, Benaroya Research Institute at Virginia Mason, Bill & Melinda Gates Foundation’s Agriculture, Water, Sanitation, and Hygiene, and Women & Girls programs, Ed-Fi Alliance, Michael and Susan Dell Foundation, Samsung, Tri Alpha Energy, Yesler Community Collaborative. In addition to my work on accounts, I oversaw the recruitment and education of new interns as head of the internship committee as well as active participation on the sustainability, diversity, and event planning committees. ***Weber Shandwick is an award-winning global communications and engagement firm in 77 cities across 31 countries with a network extending to 129 cities in 81 countries.

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Through the platform of blogging and a passion for travel, I built authentic connections with people from all over the world. While no longer active, the blog served as a creative outlet that allowed me to share my experiences with others. I also used this space (the blog and corresponding social media channels) to test out emerging platforms and communication styles.

Positive Kitchen is a blog dedicated to helping those with food intolerances have an uplifting kitchen experience; delicious meals, bread or dessert that you can share with friends and family with no excuses for strange textures or tastes, using recipes that work every time. From providing strategy around digital assets to the more tactical - photographing and copyediting - I made sure the chef's great recipes and kitchen tips were available online. Find these recipes at: PositiveKitchen.wordpress.com

Consulted on brand strategy, beginning with defining the brand through reviewing materials and interviewing key stakeholders, and making recommendations on how to move the brand forward.Made sure that the Habitude brand was well represented and that guest have an amazing time from the moment they make an appointment until the moment they walk out the door.

Tokyo, Jp

Tokyo Broadcasting System is one of Japan’s top television and radio network companies. Man on the street to making coffee, I helped the bureau tell compelling stories and deliver headlines from the Americas to audiences in Japan.

The Culture-ist is an online magazine that covers conscious travel, social good and holistic wellness. I researched, pitched, and contributed articles on various topics from social impact brands to a guide on how to taste chocolate.

I taught college-level English language, culture and linguistics classes, often using storytelling to help make the material stick for my students. Additionally, I had the opportunity to chaperone two short-term study abroad programs to England, creating a pre-program curriculum to help the students prepare to make the most of the experience. - Completed the Propell Teacher Workshop for the TOEIC Speaking and Writing Test November 2011

Washington, District Of Columbia, Us

Copy editing and event prep, CEO biography research, etc.

Customer service in retail sales in-person and over the phone. Also carried out special projects to improve efficiency of internal processes including the creation of forms and archive systems, ensuring consistency across catalog, website and product manuals. Note: Leave of absence September 2009- March 2011

Kagoshima, Kagoshima, Jp

I communicated information to all levels of the organization and acted as a liaison between departments to negotiate pre-clinical study timelines and to track study progress. Business Development: I also created business protocol documents as well as a new study tracking system for the company with my team, which I was able to roll out to the company through a company-wide meeting. -Completed over 600 total projects with an average turnaround time of 2.3 days-In charge of 129 studies for 72 clients worth over $100 million

Seattle, Wa, Us

Provided support for the participant portion of the clinical trial of an FDA approved drug to be used to prevent late stage breast cancer.

Sales, sales support and loss prevention education.

Bachelor Of Science, Biology

General Education