Erica Logsdon

Erica Logsdon Email and Phone Number

Media Relations | Digital Media Marketing Strategist @ Valley Health
Erica Logsdon's Location
United States, United States
Erica Logsdon's Contact Details
About Erica Logsdon

10 + years of experience in Marketing and Communications, I have demonstrated strong leadership, teamwork, and problem-solving skills. I have been instrumental in providing a voice to company culture and strategically creating a flow of information between the company and employees, fostering a connected and informed environment while promoting a shared understanding of company goals, values, and mission. My expertise lies in curating, creating, and developing strategies across various social media platforms, to facilitate authentic conversations and cultivate brand ambassadors.My specialities: internal communication, traditional and digital marketing, social media, copywriting, email marketing and community relations. My toolkit: Basic web design, Wordpress, Adobe Creative Suite, Indesign, Canva, Constant Contact, Smartsheets, Asana, Hootsuite

Erica Logsdon's Current Company Details
Valley Health

Valley Health

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Media Relations | Digital Media Marketing Strategist
Erica Logsdon Work Experience Details
  • Valley Health
    Media Relations Coordinator
    Valley Health Feb 2024 - Present
    Winchester, Va, Us
  • Crescent Strategy, Llc
    Director, Social Media Marketing
    Crescent Strategy, Llc Apr 2023 - Present
    Harrisburg, Pennsylvania, Us
  • Crescent Strategy, Llc
    Director, Communications
    Crescent Strategy, Llc Aug 2022 - Apr 2023
    Harrisburg, Pennsylvania, Us
    - Client Industries: Entertainment, Community, Non-profit and Pageantry.- Services: Content Marketing, Copy-writing & Editing, Social Media Marketing, Content Creation, Coaching, Marketing Strategy, Public & Community Relations.
  • Pennsylvania Food Merchants Association
    Director Of Communications And Media Relations
    Pennsylvania Food Merchants Association Mar 2023 - Mar 2024
    Camp Hill, Pa, Us
    The Pennsylvania Food Merchants Association (PFMA) is a statewide trade association advocating the views of the food and beverage retail industry. Our membership includes convenience stores, supermarkets, independent grocers, wholesalers, consumer product vendors, national and regional chain stores and locally owned independent retailers of all sizes operating in Pennsylvania.Our mission of the Pennsylvania Food Merchants Association is to improve the public image, effectiveness and profitability of companies providing products and services in agriculture production, consumer education, consumer packaged goods, food retailing and wholesale food distribution.
  • Gals That Brunch Harrisburg
    Founder And City Leader
    Gals That Brunch Harrisburg Dec 2018 - Aug 2023
    - Founded the first events-based women’s social club in Harrisburg.- Connecting women in friendship and inspiring women to achieve their dreams through lifestyle stories, social, shareable content, and live experiences.- Built a regional audience of 3.5 k on social media and 500 members.- Create social media content and plan in-person events.
  • Fenner Precision Polymers
    Internal Communications
    Fenner Precision Polymers Aug 2021 - Aug 2022
    Lititz, Pa, Us
    - Develop and implement internal communications to connect employees to the company vision, mission, and product positioning.- Produce and distribute ~200 company-wide internal announcements to 1,056 employees worldwide. - Collaborate with team members and cross-functionally with department leaders to create communication plans that support business objectives.- Edit and proofread both short form and long form content including, social media, blogs, email, web copy, scripts and speeches. - Internal events: manage $50,000 budget; coordinate and execute internal events.- Trade Shows: manage $150,000 budget, coordinate planning, logistics, and organizations pre, during, and post attending industry trade shows. Manage the relationship with exhibiting vendors.- Social Media: transformed the strategy for the 6 company social media accounts with content management systems and engaging copy. The new strategies led to an increase in impressions and engagement across all platforms.- Mergers and Acquisitions: developed a strategic playbook specific to M&A events.
  • Witf, Inc.
    Communications Specialist
    Witf, Inc. Jul 2019 - Aug 2021
    Harrisburg, Pennsylvania, Us
    - Draft, edit and proofread: press releases, op-eds, letters to legislators, email marketing, social media, and collaboration across departments for three monthly newsletters.- Increased earned media coverage by 100% with consistent press releases and developing and managing media relationships.
  • Freelance Editor/Writer
    Multimedia Journalist
    Freelance Editor/Writer Sep 2013 - Sep 2019
    Us
    - Dress for Success South Central PA: Social Media Consultant 2012-2016- The Amateur Fan: Hockey Blog- September 2013-October 2015- Civic Club of Harrisburg: Social Media and Marketing Consultant March 2015-Jan 2016- Bobby Trap Bra's: Brand Ambassador- July 2016-Feb 2017- Susquehanna Style Sports Columnist: "Play by Play"- July 2017 - 2018- Sara Bozich Brunch Columnist 2019- the Burg Sports Journalist 2018
  • Northwestern Mutual
    Director Of Selection
    Northwestern Mutual Feb 2017 - May 2018
    Milwaukee, Wi, Us
    - Executed a recruiting plan to reach activity and productivity goals.- Built relationships and a referral source network with financial advisors within the firm and key contact within the community.- Reviewed resumes and scheduled initial interviews. - Managed all financial advisor candidates through the selection process and oversaw their onboarding.- Lead, developed, and managed an ambitious, high-performing team of staff and interns.- Drove a culture of constant improvement, diversity, and inclusion awareness by identifying and implementing projects to increase business-wide recruiting effectiveness.
  • Eastern University
    Enrollment Strategist
    Eastern University Sep 2012 - Apr 2014
    St. Davids, Pa, Us
  • Commonwealth Of Pennsylvania
    Staff Assistant Office Of Governor
    Commonwealth Of Pennsylvania Jan 2011 - Dec 2011
    Statewide, Pa, Us
  • College Republican National Committee
    Field Representative
    College Republican National Committee Aug 2010 - Nov 2010
    Us
    • Recruited volunteers and increased the Party's relationships with 8 colleges and universities in South Western Pennsylvania.• Was responsible for a region including Washington, Allegheny, Butler, Clarion, Mercer, and Indiana counties.• Liaison between PAGOP victory and College Republican organizations.-Responsible for social media content creation from Western Pa: Twitter, Facebook, foursquare, and youtube.• Managed resources to recruit over 1,500 volunteers resulting in over 2,500 hours of volunteerism that helped build victory for Governor Tom Corbett, Senator Pat Toomey, and various local Republican candidates.• Worked with VoIP and Voter Vault.
  • House Republican Campaign Committee
    Intern
    House Republican Campaign Committee May 2010 - Jul 2010
    • Opposition research for the 2010 House elections.• Door knocking for the PA House of Representatives 138th district 2010 campaign cycle.
  • Republican Party Of Pennsylvania
    Intern
    Republican Party Of Pennsylvania May 2008 - Jul 2008
    Harrisburg, Pa, Us
    • Front office operations.• CRM management. • Organized silent auction fundraiser for the 2008 State Committee Summer meeting, raising close to $1,000 that went towards the renovation of The Shaner Republican Center.

Erica Logsdon Skills

Social Media Social Networking Event Planning Social Media Marketing Public Speaking Facebook Recruiting Training Microsoft Office Blogging Direct Marketing Administrative Assistants Powerpoint Government Non Profits Fundraising Press Releases Interviews Creative Campaign Development

Erica Logsdon Education Details

  • Rutgers Graduate School Of Education
    Rutgers Graduate School Of Education
    Social Media Marketing
  • University Of North Georgia
    University Of North Georgia
    Political Science And American Government
  • Curtin University
    Curtin University
    Marketing In A Digital World

Frequently Asked Questions about Erica Logsdon

What company does Erica Logsdon work for?

Erica Logsdon works for Valley Health

What is Erica Logsdon's role at the current company?

Erica Logsdon's current role is Media Relations | Digital Media Marketing Strategist.

What is Erica Logsdon's email address?

Erica Logsdon's email address is er****@****itf.org

What is Erica Logsdon's direct phone number?

Erica Logsdon's direct phone number is +171775*****

What schools did Erica Logsdon attend?

Erica Logsdon attended Rutgers Graduate School Of Education, University Of North Georgia, Curtin University.

What are some of Erica Logsdon's interests?

Erica Logsdon has interest in Healthy Living, Gold's Gym, Ahl/nhl.

What skills is Erica Logsdon known for?

Erica Logsdon has skills like Social Media, Social Networking, Event Planning, Social Media Marketing, Public Speaking, Facebook, Recruiting, Training, Microsoft Office, Blogging, Direct Marketing, Administrative Assistants.

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