Erica Kula Email & Phone Number

Detroit, Mi, Us

Tokyo, Jp

• Manages a portfolio of 20-25+ programmatic and direct advertising campaigns annually for a large automotive client each with $2 Million+ budgets.• Communicates and coordinates client requests between third party vendors, planning, ad ops and creative agencies, acting as a point of contact.• Builds campaigns in Prisma, DV360, Amazon, Yahoo, Quantcast, Nativo and Adelphic. • Tracks daily pacing and implements optimizations within DSPs to deliver evenly throughout campaign flights. • Reconciles monthly billing numbers for all direct and programmatic campaigns ensuring budgets are maintained and invoices are processed. • Analyzes all client facing deliverables including avails, RFPs and creative decks to ensure cohesiveness. • Mentors two Associates through training, delegating responsibilities and tasks, and supporting career growth. • Conducts kick-off calls with vendors to establish expectations and communication cadence.

Detroit, Michigan, Us

Detroit, Michigan, Us

• Directly assisted the Director of Promotions and Special Events with all game-day responsibilities including National Anthems, Ceremonial First Pitches, Pre-Game Ceremonies, Sponsorship Fulfillment and In-Game Promotions for all 81 home games, as well as all Special Events held at Comerica Park. • Oversaw the Detroit Tigers Kids Club program of over 5,000 members, including member management, marketing, promotions, on and off-site sales, event planning and execution, member recruitment and member communication.• Manage all billing, cash handling, check requests and invoicing for all purchases made online, over the phone or at the Kids Club kiosk of over $80,000+ worth in revenue. • Implemented an off-site sales program involving researching events, booking appearances, activation setup and breakdown and membership sales. • Collaborated with all Detroit Tigers Interns to coordinate, plan and execute the 2019 High School All-Star Game at Comerica Park. This included organizing pre-game activations, creating the in-game promotional schedule, along with facilitating Pre-Game Ceremonies, First Pitches, National Anthem, Team Lineups and executing all In-Game Promotional Features. • Directly assisted Vice President of Marketing with various projects pertaining to signature events.• Worked with various departments including Ticket Sales, Sponsorship, Community Affairs, Broadcasting, Group Sales and Suite Sales to assist with their activations to achieve their departmental goals.

Dearborn, Michigan, Us

• Provided operational support to Ford Performance Motorsports Engineering department through budget tracking, schedule organization and distribution, issuance of contract governance and apparel distribution. • Assisted account staff on research, planning and implementation of all activities and projects pertaining to Ford Performance.

Warren, Mi, Us

• Oversaw the entire creation process for marketing and sales documents from the initial request, through the proofing process and distributing the final product to Sales Representatives, while ensuring that all projects meet the quality requirements of each category.• Provided administrative support to Marketing and Events team for sales meetings, trade shows and the Lipari Food Show. • Maintained digital, portal and mailing distribution of marketing materials to sales force.

Master Of Business Administration - Mba

Bachelor'S Degree, Communication, General