Erica Laviolette Email & Phone Number

Louisville, Kentucky, United States

Enterprise creative manager for marketing team of a $5B+ health and human service company offering residential and support services to people with intellectual and development disabilities, home care to seniors, workforce training and job placement for people of all ages and skill levels, specialized pharmacy services for special populations, neuro rehabilitation, behavioral support services, and remote monitoring and support for both people with IDD and seniors aging in place.• Creative lead and support of 60+ brands across 11 lines of business• Graphic design lead with brand adherence• Develop field marketing collateral to drive new business• Photography• Web design/digital support

The Hive

• The HIVE Production Department for Care Delivery Organization (CDO): Recruited to collaborate with AE’s and marketing partners with technical proficiency in print production from layout to pre-press and final print — Use agile processes, creative sprints, quality control and graphic design principles for print and digital collateral in the senior-based healthcare market

Louisville, Ky

• McKesson Medical Surgical Marketing Communications:Design and develop compelling, creative marketing collateral for all customer segments, MarCom managers and marketing leads — Ensure all collateral is aligned to corporate or program-specific branding and meets necessary deadlines and budget requirements — Work with vendors and review proofs — Support internal communications and campaigns, through the development of signage, presentations, brochures and collateral — Support for HR communications, events, initiatives, programs and corporate brand development — Designed winning PPT presentation for Leadership meeting — Travel to headquarters in Richmond, VA quarterly for marketing sessions and trainings

Louisville, Ky

• Integrated Marketing Communications (IMC):Recruited by LABSCO to collaborate with IMC Group Manager, Sales Directors and Reps, Director of Marketing, VP of Lab Intelligence, VP of Operations, VP of Marketing and Category Management and EVP of Marketing and Corporate Development to create branding standards, build brand recognition ­­and develop company look and feel to poise company for successful acquisition by McKesson• Lead team in mission statement development — Design new company website — Create and design sales force tools and marketing collateral aligning with strategic goals in a value-based lab market for hospitals and physician offices — Published advertising in CAP Today and MLO — Editing and quality control for internal and external communications for HR and marketing departments — Travel and assist with national sales meetings

Louisville, Ky

• Art Direction and Graphic Design:Develop SOP and Marketing Assistance Program (MAP) to streamline efficiencies and process improvement — Manage recruitment branding with CareerBuilder — Interview and manage interns and freelancers — Create collateral templates for production — Edit, proof, review and art direct team of six on print materials and company newsletter — Create and give internal graphic design seminar — Manage server and art library — Design marketing campaign collateral for Human Resources, Communications, National Field Offices, Government Relations, Directors, Vice Presidents and Chief Communication Officer • Branding:Lead development and design for graphic standards, logo creation and guidelines, company re-structure branding and HR employment branding — Roll new acquisitions into new branding • Communication and PR:Team coordination PR for Government Relations, Community Service Committee, national operations and special events — Event planning and photography for Special Olympics and community service projects — Write, proof and edit all communications per AP standards, including intranet articles and press releases — Manage and review user contribution pages on the intranet — Assist in new vendor selection and Print On Demand management — Assist Chief Communication Officer with crisis communication and reporting

Louisville, Ky

Daymar College Graphic Design Advisory Committee — Create lesson plans and teach graphic design principles with Adobe Creative Suite — Assign and grade projects with constructive feedback

Management of nanzandkraft.com — Copywrite merchandise descriptions — Digital product photography — Manage Helping Hands and Lucky Stems programs — Design emailers and web banners — Design floral arrangements and product baskets — Customer service sales

New Albany, In

• TMP Worldwide Advertising and Communications / Monster Worldwide:Collaborate nationally with creative directors, copywriters, traffic managers and account executives for recruitment campaign development and print/web collateral in an agency environment — Special client team leader for high profile clients — Establish training guidelines and train new hires — Wrote and implemented production department SOP — Internal support teams: beta testing, new artwork and disaster relief planning

Depere, Wi

• Office of Communications Marketing Services: Work with Marketing Director on promotional materials for services and events