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EXECUTIVE LEADER and CULTURE ADVOCATE Experienced marketing & people management leader with 13+ years of experience in B2B and Agency settings. Skilled in people leadership, culture development, recruiting, coaching, public speaking, employee and voice of customer advocacy. Demonstrated success in marketing strategy, digital/social strategic planning, lead generation (SEO/SEM/Google Analytics/AdWords/Pardot/Campaign Monitor), project and customer management software (Workzone and Salesforce.com), e-learning platform creation (WordPress and Drupal understanding) and process development. When developing a team, I am focused on how to activate employee strengths and natural talents. Regular coaching involves collaboration techniques, skill development, and career growth opportunities. When developing programs, I actively seek the "why" to successfully engage with the end consumer. During complex problem solving and process development, I focus on "how we’re going to get there and what are we going to do" while relying on the input from subject matter experts around me to strategically plan for success.
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Digital Marketing LeaderSciton Jul 2022 - PresentPalo Alto, Ca, UsOptimize and grow Sciton’s online presence through creative and strategic digital initiatives. Expand and streamline the digital experience for Sciton’s customer base.Improve people’s lives. -
Vice President, Marketing And Creative AgencyAcara Partners Sep 2019 - Jul 2022Branford, Ct, UsOur Agency's focus is to craft innovative, thoughtfully branded and business-minded marketing initiatives on behalf of our clients, specifically focused within the aesthetic medical industry. Our marketing efforts activate brand and service awareness throughout our client's target market and drive greater patient throughput for increased practice revenue. Our secret sauce is the stellar sister division that we work alongside, Acara Partners' Business Consultancy takes our business-minded marketing intelligence to the next level. My role is to lead and guide the development of a talented group of account managers/strategists, creatives, web developers, content writers, social media and digital marketing experts. I focus on client retention, talent development and agency processes. Inclusive of: workflow management, account activation opportunities, corporate relations, industry partnerships, and continuously elevating the caliber of our client deliverables. -
Executive Director, Aesthetic Business Institute A Division Of Acara PartnersAesthetic Business Institute Nov 2018 - Jul 2022Branford, Connecticut, UsAs the Executive Director of the Aesthetic Business Institute, I have led the development a membership based e-learning platform, focused on delivering the highest level of business intelligence to the aesthetic medical industry through operational and financial best practices. -
Senior Customer Marketing Program ManagerCynosure, Inc. Jun 2016 - Jun 2018Westford, Ma, UsLed team of Customer Marketing Specialists focused on the success of aesthetic medical device integration and marketing initiatives for Medical practices. Supporting customer’s growth and business success is my passion. Cynosure AMPS Specialists make an impact on our customers daily through marketing resources, tool development, and strategy calls. Evolving Support is exhibited through regular creation of new practice marketing tools and Learning Center resources. In this role, I was actively focused on how to bring the best out of talented employees in order to encourage team development and career growth opportunities. -
Customer Marketing Program ManagerCynosure, Inc. Oct 2014 - Jun 2016Westford, Ma, UsDeveloped Amplified Marketing Practice Support (AMPS) Customer Marketing program for leading aesthetic laser company. Program development compromised of tailored and personalized interactions with customers to support their technology integrations. Defined and documented customer interactions through onboarding SOP for Team and SalesForce.com process builder to keep in line with customer nurture track timelines. Evolved a flat single site resource center to a robust and personalized online customer portal through an extensive internal cross-functional Digital and external Agency partnership initiative, including key stakeholder and VOC input. Online portal was developed as central compensatory for aesthetic laser / technology marketing assets, product support documentation, and small-mid size business development tools. Lead and cultured a dynamic team of 17 Customer Marketing Specialists who prioritized the needs of the customer and their teammates above individual goals in order to achieve greater company success.
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Associate Customer Support Program ManagerCynosure, Inc. Jan 2013 - Oct 2014Westford, Ma, UsWorked in conjunction with marketing, sales, and Cynosure's customers to provide post-sale marketing support.
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Associate Product ManagerCynosure, Inc. Jan 2011 - Jan 2013Westford, Ma, UsAssociate Product Manager for Cynosure's Body Countouring product line. Developed downstream collateral and messaging for Distribution team directed to medical professionals. Influenced cross functional relationships with R&D, Clinical, Service, Finance and Sales to develop launch plan for new category launch in body contouring.
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Social Media And Public Relations Specialist, Seminar CoordinatorCynosure, Inc. Jun 2009 - Jan 2011Westford, Ma, UsWorked for leader in aesthetic laser industry. Managed social and media relations outreach to consumer and B2B markets. Developed, planned and executed over 50 sales programs a year in the Mid-West and West Coast. Managed event and MarCom department budget.
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Marketing, Events, And Pr InternMjsa: Professional Excellence In Jewelry Making And Design May 2008 - Jun 2009Attleboro, Massachusetts, UsOrganized and facilitated annual charity golf tournament for two years. Included cold calling, sponsorship donations, promotions, and event detailing for the tournament. Also completed Trade Show organization projects. Created promotional materials for annual student submission contest. Communicated with members of society regarding membership opportunities and current events.
Erica Collins Skills
Erica Collins Education Details
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Bryant UniversitySociology
Frequently Asked Questions about Erica Collins
What company does Erica Collins work for?
Erica Collins works for Sciton
What is Erica Collins's role at the current company?
Erica Collins's current role is Digital and Creative Marketing Leader.
What is Erica Collins's email address?
Erica Collins's email address is ec****@****ers.com
What is Erica Collins's direct phone number?
Erica Collins's direct phone number is +197836*****
What schools did Erica Collins attend?
Erica Collins attended Bryant University.
What skills is Erica Collins known for?
Erica Collins has skills like Marketing, Medical Devices, Product Launch, Marketing Strategy, Leadership, Public Relations, Sales, Email Marketing, Online Marketing, New Business Development, Social Media Marketing, Lead Generation.
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