Drive sustainable revenue and YOY profitability gains, directing the development and execution of eBusiness strategy. Launched eCommerce function from scratch and steer continual enhancements to ensure competitive positioning. Repeatedly chosen to lead key projects (Edward’s Medical post-acquisition integration) and repair broken departments as go-to-fixer. Guide business process analysis, solution selection, and end-to-end project planning while propelling each and every initiative to on-time, on-budget completion.

Promoted to guide eBusiness roll-out in 123 countries. Led business assessment and full lifecycle project management for a strategy spanning eMarketing, eCommerce, eCare, personalization, and localization. -eBusiness Strategy Design & Implementation: Strategized implementation from the ground up through milestone and timeline development, resource allocation, and investment planning.- Set the standard for the creation of web content within a cross-functional, matrixed organization by reengineering and documenting end-to-end business processes.- Developed pilot country website with >1,000 HTML pages and a turnkey country package incorporating local information. Authored an electronic product catalog with virtual demos to streamline direct marketing.- Orchestrated global search engine/directory positioning, advertising (banners and sponsorships), and partnership marketing, including site traffic analysis.

Laid the foundation for revenue and productivity improvement by analyzing customer relationship management and devising a short-term strategy encompassing telebusiness, eBusiness, sales force automation, and B2C marketing database. -Go-to-Market Planning: Strengthened sales coverage while reducing expenses, lowering channel conflict, and improving customer satisfaction. Designed and implemented a hybrid coverage model for India and Chile. Oversaw data mining feasibility assessment, audited database content, and recommended data elements and process enhancements.

Guided development of a next-generation CRM (Vantive), ensuring integration between separate implementations based on service, marketing, and sales requirements. Maximized ROI and lead management, defining and designing multiple OLAP analytical models to analyze campaigns across all marketing channels.