Erica Lee Email & Phone Number

Costa Mesa, California, United States

• 🔷 Roles & Responsibilities
• ️Leading Brand Awareness: - Spearheading online and offline campaigns to establish a strong market presence for the newly spun-off US branch.
• ️ Executing Go-to-Market Strategies: - Collaborating with the CEO and sales teams to ensure alignment with market demands and successful product positioning.
• ️ Driving Lead Generation: - Managing email and social media campaigns, and conducting field sales to gather customer feedback and improve outcomes.
• ️ Managing Business Development: - Identifying new opportunities in the US medical market, developing innovative solutions with the BD Director.
• ️ Building Strategic Partnerships: - Conducting on-site and webinar training for doctors and medical professionals to drive product adoption and build strong relationships....

Seoul, South Korea

• 🔷 Roles & Responsibilities
• ️ Expanding B2B & B2C Distribution: - Revamped organization and partnerships across Asia, Europe, the Middle East, and Latin America to drive global expansion.
• ️ Developing Go-to-Market Strategies: - Led the creation and execution of strategies for new product launches and market penetration.
• ️ Leading Global Projects: - Managed cross-functional teams to ensure the successful launch of new products on a global scale.
• ️ Coordinating Stakeholder Communication: - Acted as the primary point of contact between internal teams and external stakeholders to ensure alignment on business goals.🔷 Key Achievements✅ Achieved 50%+ YoY revenue.

Kuala Lumpur, Malaysia

• 🔷 Roles & Responsibilities
• ️Turning Around From Capital Impairment to Profitability in Two Years: - Led the APAC branch’s recovery, retrenched the entire organization, and focused sales and customer-oriented go-to-market strategies.
• ️Managing Field Sales & KOLs: - Directed both online and offline marketing efforts, including events, conferences, and exhibitions, while managing key opinion leaders (KOLs) to strengthen market positioning.
• ️Establishing New Branches: - Opened and managed two new branches in Singapore and Australia, handling every aspect from sales and marketing to legal and operations.
• ️Overseeing Product Management in APAC Region: - Led training, upstream and downstream marketing strategies, and product management to drive market penetration.
• ️Optimizing Team Structure: - Scaled the team from 3 to 23, managing all aspects of HR, including hiring, performance management, and KPI setting.🔷 Key Achievements✅ Delivered an average 38% YoY revenue growth over.

Gangnam-gu, Seoul, Korea

• 🔷 Roles & Responsibilities
• ️Supporting Global Researchers: - Addressed clinical queries related to product application, technology, and validation.
• ️Handling Technical Questions:- Provided insights into unique selling points and product parameters to enhance researcher understanding.
• ️Bridging Product and Research: - Used biology expertise to connect with researchers and assist in real-world clinical scenarios.🔷 Key Achievements✅ Improved product understanding for researchers by providing timely.

Gangnam-gu, Seoul, Korea

• 🔷 Roles & Responsibilities:
• ️Supporting Global Researchers: - Addressed product-related clinical queries, focusing on application, technology, and validation.
• ️Bridging Product and Research: - Provided technical insights to enhance researcher understanding and real-world application.🔷 Key Achievements✅ Improved global researcher satisfaction by resolving technical questions.