I'm Erica Strauss – a seasoned copywriter and women's lifestyle writer with 10+ years experience helping women-owned businesses + brands (ethically) make bank.Over the years, I've crafted personality-packed copy that (actually) converts for everyone from hilarious health coaches to enviably-hip web designers to one of the biggest beauty brands in the world. (All without leaning into sleazy marketing tactics and/or making them sound like robots. ;) )(Oh, and I've also written extensively about women's lifestyle topics – including clean + vegan beauty, ethical fashion and even my own slightly cringe-worthy dating and relationship history. Yeesh.)Today, though, I'm all about helping mission-driven businesses in the beauty + wellness niches craft clear (and add-to-cart-worthy) messaging that drives clicks, conversions and cash.So, if you're on the prowl for a conversational copywriter who can turn casual browsers into avid buyers (and forever fans) or a women's lifestyle writer who can pump out engaging, inspiring and occasionally embarrassing content that garners clicks, comments and cringe-face-emojis galore, I'm your girl. New website coming soon. For now, check out www.ericaleexo.com to learn more.XO----Specialties: x Copywriting – Direct-response copywriting, website copy, product descriptions, email newsletters, evergreen + launch sales funnels (landing pages, sales pages + email sequences), SEO x Content Marketing – Social media, blogging, Pinterestx Feature writing - Celebrity news, fashion/style, beauty, psychology, sex + relationships, astrology