AeroLeads people directory · profile
Erica Lenard Email & Phone Number
Director, Integrated Marketing Communications
at
Mattel, Inc.
1 work email found
@disneycareers.com
1 phone found area 818
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Director, Integrated Marketing Communications
Location
Los Angeles Metropolitan Area, United States
Company size
Who is Erica Lenard? Overview
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Quick answer
Erica Lenard is listed as Director, Integrated Marketing Communications at Mattel, Inc., a with 12032 employees, based in Los Angeles Metropolitan Area, United States. AeroLeads shows a work email signal at disneycareers.com, phone signal with area code 818, and a matched LinkedIn profile for Erica Lenard.
Erica Lenard previously worked as Director, Integrated Marketing Communications - Vehicles & Fisher-Price at Mattel, Inc. and Digital Engagement Consultant at Mattel, Inc.. Erica Lenard holds Ba, Communication Arts - Radio, Tv, Film from University Of Wisconsin-Madison.
Company email context
Email format at Mattel, Inc.
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{first_initial}{last}@disneycareers.com
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Profile bio
About Erica Lenard
As an award-winning marketing executive, I've driven business growth and revenue for clients in various industries and platforms, with a focus on entertainment, digital, retail, and consumer products. My experience includes senior roles at major companies such as The Walt Disney Company, Mattel, NBCUniversal, Yahoo, and MTV Networks.At Disney, I built global corporate strategies and marketing initiatives for priority franchises, collaborating with global teams to coordinate launches and events. My expertise in content strategy, brand campaigns, performance marketing, and paid media tactics enables me to identify ad opportunities and develop innovative partner campaigns, generating incremental revenue for the division.I'm a results-driven executive who excels in team management, global collaboration, and executing multi-platform campaigns. With a proven track record of delivering strategic solutions, I'm an ideal candidate for companies seeking a driven and strategic marketing executive.
Listed skills include Leadership, E Commerce, Media Buying, Powerpoint, and 52 others.
Current workplace
Erica Lenard's current company
Company context helps verify the profile and gives searchers a useful next step.
Mattel, Inc.
20 roles
Erica Lenard work experience
A career timeline built from the work history available for this profile.
Director, Integrated Marketing Communications - Vehicles & Fisher-Price
Current
Apr 2024 - Present
Digital Engagement Consultant
Aug 2023 - Apr 2024
Global Brand Marketing Consultant - Barbie
Oct 2022 - Jul 2023
Business Development Consultant
Consult on marketing and strategic partnerships for o͞od - a disruptive blockchain-based marketplace for tokenized physical collectibles.
Sep 2021 - Apr 2024
Founder
Award winning, innovative, passionate marketing leader with more than 20 years of experience strategizing and executing on multi-platform franchise, brand-marketing and media campaigns for multi-billion dollar companies.
May 2021 - Apr 2024
Marketing Consultant
Jul 2022 - Oct 2022
Chief Member
Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top down.
Aug 2021 - Sep 2022
Marketing Consultant
Develop and execute marketing campaigns for ticketed experiences such as Disney's Mickey & Friends x CAMP: An Extra Big Adventure, The Paw Patrol™ Experience and Cosmic Camp as well as new store openings which included paid media, experiential, out of home, stunts, and influencer marketing.
Jun 2021 - Aug 2022
Director, Corporate Franchise Management - Princess And Frozen
Oversaw the creation and implementation of global cross-company marketing initiatives, corporate business strategy, brand management, unifying positioning for the priority, cross-line-of-business, evergreen franchises, Disney Princess and Frozen.
Dec 2018 - Mar 2021
Director, Global Content Strategy
Created and oversaw development of foundational content narrative and distribution strategies that most efficiently/effectively deliver against brand/corporate objectivesBuilt a cohesive 360 integrated consumer content strategy in collaboration with senior leadership, content creative & development, research/insights, media and brand managers across all brands and new IP.Developed content strategies that support both short and long-term franchise goals to help drive awareness, customer engagement, affinity and product salesRecommended optimal distribution platforms for all video content as well as length, format, style and launch cadence of content to best reach/engage targetIdentified external partners and distribution channels to help deliver on strategic goalsSpearheaded content competitive analysis and trend trackingLead socialization of key narrative strategies to brand and content teams
Mar 2016 - Dec 2018
Director/Consultant, Sales Development And Trade Marketing, E! Entertainment & Esquire Network
Authored and consulted on design of the annual trade programs including the E! and Esquire Network Upfront Presentation, trade media campaign and all corresponding materials (e.g. broadcast calendars, sales kits, premiums, etc.). Managed logistics for E! and Esquire Network Fall Planner/Scatter Presentation.Proactively developed advertiser solutions tied to series, tentpole events and standalone branded entertainment franchises across all platformsCollaborated with NBCU Lifestyle Portfolio Sales Marketing group to establish goals and timelines to support annual trade and new programming initiatives.
Dec 2014 - Mar 2016
Sr. Manager, Sales Development And Trade Marketing - Disney Interactive
Identified, prioritized and optimized ad opportunities focusing on social media, branded entertainment/content and site display media across the Disney Interactive Portfolio and Cross Platform initiatives working with various business units to generate double-digit growth in ad revenue.Supervised and grew national team overseeing the ad sales packaging and monetization efforts for the entire Disney Interactive portfolio including Disney.com, Disney on YouTube, Disney on Roku, Disney on XBox, Disney.com Mobile Web, Spoonful.com, Babble.com, Babyzone.com and Story.us.Developed and executed an annual B2B marketing plan inclusive of the Digital Content NewFronts, trade media campaigns and industry conference participation. In this role, I spearheaded the ideation and design of the Digital Content Newfront event on behalf of Disney Interactive in partnership with Product Strategy, Public Relations, Marketing and Sales.
Feb 2013 - Dec 2014
Director, Video Sales Development
Oversaw and directly managed the development and planning of advertiser solutions around Yahoo’s video offerings. Launched go-to-market “story” for Yahoo original series, slates, large video initiatives & key video partnerships such as Yahoo's The Shine, DI-Why Not, The Check-Up, The Daily Shot with Ali Wentworth, Ask A..., Shine Tries It, Cooking 1:01, Beauty 1:01, In the Pantry, Easy Does It, Good to Grow, Life of Mom and more.Shaped strategic custom platform extensions and in-show integrations for sponsoring advertisers such as P&G, Bank of America and Walgreens.Built media plans that deliver on client objectives while maximizing revenue to Yahoo.
Jan 2012 - Jan 2013
Sr. Product Manager
Developed and owned all brand/franchise management and marketing functions for seven (7) video game titles (product positioning, product launches, packaging, documentation, advertising, PR, promotions, sales support materials, trailers, ESRB, copy-writing, etc.) including Cooking Mama franchise and Twister Mania in partnership with Hasbro.
Jun 2011 - Dec 2011
Senior Manager - Promotions - Disney Interactive
Built and managed regional promotions team providing marketing support for the New York and Midwest sales offices and worked closely with the sales team to drive promotions and sales strategies for all Disney Online properties including: Disney.com, the Family Network (Family.com, FamilyFun.com, Kaboose.com and Babyzone.com), Playdom Social Gaming, Tapulous Mobile Games and Take180 Viral Video properties and Disney Mobile. Developed & managed pitches/executions for clients such as Walmart, Target, J&J, Unilever, Hasbro, Verizon Wireless, Proctor & Gamble, Chase, Fidelity Investments, The GAP, Tyson, and more.
Aug 2008 - May 2011
Director, Mtv Digital Integrated Marketing
Oversaw team and personally implemented successful ideation, development, presentation and execution of select MTV.com/Digital sponsorships. Advertisers include Fortune 500 companies such as Unilever, Johnson and Johnson, AT&T, and Cadbury Schweppes.
Feb 2007 - Aug 2008
Mar 2004 - Mar 2007
Executive Assistant - Mtv Integrated Marketing, Los Angeles
Oct 2002 - Mar 2004
Executive Assistant
Jul 2001 - Jun 2002
Team & coworkers
Colleagues at Mattel, Inc.
Other employees you can reach at mattel.com. View company contacts for 12032 employees →
AT
Aurora Tallarico
Colleague at Mattel, Inc.Mississauga, Ontario, Canada
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DL
Danyelle Lucchese
Colleague at Mattel, Inc.São Paulo, Brazil
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LA
Ludwing Alvarez
Colleague at Mattel, Inc.Guatemala
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MS
Mohd Sofian
Colleague at Mattel, Inc.Serdang, Kedah, Malaysia
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TN
Trang Nghiem
Colleague at Mattel, Inc.Los Angeles, California, United States
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VM
Victor Marcelo Morales Aguilera
Colleague at Mattel, Inc.Apodaca, Nuevo León, Mexico
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VR
Venustio Rosario
Colleague at Mattel, Inc.Los Angeles Metropolitan Area, United States
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TZ
Teresa Zhang
Colleague at Mattel, Inc.United States
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AS
Andres Saavedra
Colleague at Mattel, Inc.Antioquia, Colombia
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MK
Manish Kumar
Colleague at Mattel, Inc.Amritsar, Punjab, India
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Aurora Tallarico
Colleague at Mattel, Inc.Mississauga, Ontario, Canada
View →
DL
Danyelle Lucchese
Colleague at Mattel, Inc.São Paulo, Brazil
View →
LA
Ludwing Alvarez
Colleague at Mattel, Inc.Guatemala
View →
MS
Mohd Sofian
Colleague at Mattel, Inc.Serdang, Kedah, Malaysia
View →
TN
Trang Nghiem
Colleague at Mattel, Inc.Los Angeles, California, United States
View →
VM
Victor Marcelo Morales Aguilera
Colleague at Mattel, Inc.Apodaca, Nuevo León, Mexico
View →
VR
Venustio Rosario
Colleague at Mattel, Inc.Los Angeles Metropolitan Area, United States
View →
TZ
Teresa Zhang
Colleague at Mattel, Inc.United States
View →
AS
Andres Saavedra
Colleague at Mattel, Inc.Antioquia, Colombia
View →
MK
Manish Kumar
Colleague at Mattel, Inc.Amritsar, Punjab, India
View →
4 education records
Erica Lenard education
Ba, Communication Arts - Radio, Tv, Film
University Of Wisconsin-Madison
Study Abroad
Richmond, The American International University In London
High School
Harvard Westlake
Education record
Center For Early Education
FAQ
Frequently asked questions about Erica Lenard
Quick answers generated from the profile data available on this page.
What company does Erica Lenard work for?
Erica Lenard works for Mattel, Inc..
What is Erica Lenard's role at Mattel, Inc.?
Erica Lenard is listed as Director, Integrated Marketing Communications at Mattel, Inc..
What is Erica Lenard's email address?
AeroLeads has found 1 work email signal at @disneycareers.com for Erica Lenard at Mattel, Inc..
What is Erica Lenard's phone number?
AeroLeads has found 1 phone signal(s) with area code 818 for Erica Lenard at Mattel, Inc..
Where is Erica Lenard based?
Erica Lenard is based in Los Angeles Metropolitan Area, United States while working with Mattel, Inc..
What companies has Erica Lenard worked for?
Erica Lenard has worked for Mattel, Inc., Ood Holdings, Inc., Ejl Consulting Llc, Rebel Girls, and Chief.
Who are Erica Lenard's colleagues at Mattel, Inc.?
Erica Lenard's colleagues at Mattel, Inc. include Aurora Tallarico, Danyelle Lucchese, Ludwing Alvarez, Mohd Sofian, and Trang Nghiem.
How can I contact Erica Lenard?
You can use AeroLeads to view verified contact signals for Erica Lenard at Mattel, Inc., including work email, phone, and LinkedIn data when available.
What schools did Erica Lenard attend?
Erica Lenard holds Ba, Communication Arts - Radio, Tv, Film from University Of Wisconsin-Madison.
What skills is Erica Lenard known for?
Erica Lenard is listed with skills including Leadership, E Commerce, Media Buying, Powerpoint, Social Media, Strategic Partnerships, Public Speaking, and Online Marketing.
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