A strategic marketer with over two decades of experience spanning organizational design, creative direction, and brand innovation, I build brands, teams and systems that catalyze growth. This expertise forges enduring connections between brands and consumers, deepening market resonance while maximizing customer lifetime value. My focus is on transformative niche beauty and wellness brands that combine innovation with education to empower consumers.At Amyris, I spearheaded creative and marketing strategy across three distinct D2C brands: Stripes by Naomi Watts and MenoLabs in the women's health space, and EcoFabulous, pioneering clean beauty for Gen Z. This multi-brand leadership demanded agile adaptation to diverse consumer segments while maintaining consistent growth strategies.Prior successes include co-founding a digital-first creative agency serving premier brands like Fenty, Estée Lauder, and Clinique. This entrepreneurial venture delivered data-driven creative solutions that elevated brand equity and accelerated market performance.My foundation in management consulting at Deloitte, focusing on organizational design and financial analysis for Fortune 500 companies, brings unique analytical rigor to creative strategy. This combination yields scalable, consumer-centric experiences that harmonize brand vision with business objectives.Core expertise encompasses AI-enhanced marketing operations, performance-driven brand strategy, and comprehensive campaign development across D2C platforms, with demonstrated success in building high-performing teams and optimizing consumer touchpoints.