Erica Liang Email & Phone Number

New York, NY, US

Cupertino, California, United States

• Launched 15 frozen products during COVID-19
• Collaborated with local designers to develop logo, packaging, and brand image
• Ran successful Kickstarter Campaign in 2018 that resulted in 150% of fundraising goal
• Built e-commerce website and developed shipping logistics to allow for nationwide direct to consumer distribution
• Conducted media events in San Francisco with 200+ attendees to promote brand awareness
• Managed Instagram and Facebook accounts

Cupertino, California, United States

• Established FiveStars loyalty program
• Increased store operation efficacy by implementing SOPs and a Company Handbook for employees
• Partnered with various third-party delivery platforms
• Increased revenue by robust catering partnerships with corporations and private clients
• Executed social media strategy to increase online viewership and awareness
• Securing presence at cultural and food events

Orange County, California Area

• Maintained social media strategy that understands all aspects of the client business and integrated PR, promotional objectives, current news, and trends
• Developed content strategy for social media posting on a regular basis
• Created timely and engaging content optimized for platform usage and intended audience
• Conceptualized engaging and professional designs that reflect client and their brand (Customize social media pages (ex. Facebook, Instagram, Google+), developed supporting offline collateral, created original content.
• Worked with teams to create a solid branding message
• Responsible for the growth of the account’s social following

Greater New York City Area

• Oversaw 24 field agencies covering 50+ US and Canadian markets and liaised with internal departments including international, media, creative and digital to ensure proper positioning of regional publicity and.
• Facilitated publicity and promotional campaigns for all Fox Searchlight theatrical releases films, including Oscar nominated films such as 12 YEARS A SLAVE, THE GRAND BUDAPEST HOTEL, BIRDMAN, BROOKLYN, and JACKIE
• Managed publicity appearance tours for talent and filmmakers and promotional efforts at film festivals, conventions, publicity tie-in and redcarpet events
• Planned global press junkets in domestic markets and international territories
• Canvassed regional press for interview interest and scheduling time accordingly with talent and filmmakers
• Assisted in screening campaigns in their entirety by providing strategic direction to agency representatives, ensuring outreach is in accordance with studio goals, and sharing program summaries with executives and key.

New York, New York

• Drafted/Polished national and local daily press-breaks and reviews to be sent out to film makers
• Composed specific Talent itineraries for Academy Awards and other high-profile media events for a smooth procession
• Processed vendor invoices into company database ensuring expedient handling of all reimbursements
• Managed company screenings and responsibilities for the timely and organized reception of guests, press, and media agents
• Substituted for Publicity Dept. President and V.P. assistants to handle phone calls, scheduling, and daily responsibilities
• Orchestrated Talent arrivals at movie premieres and special screenings in coordination with directors and personal publicists

El Monte, California

• Collaborated in the planning and execution of 40 weddings while working with budgets of $40,000+ to cater to as many as 400 attendees
• Experienced in the integration of cross-cultural weddings through a unique cultural sensitivity and knowledge
• Implemented a group communication system to facilitate smooth and updated communication during the event management process
• Developed creative solutions to venue managers and catering managers that addressed a variety of problems
• Spearheaded bridal shows as the lead coordinator that delivered successful results
• Assisted in designing the company’s website to optimize the customer’s experience in attaining information and value

Los Angeles, California

• Facilitated in the direction of programs that integrated the core four of ORL: Supporting Academic Mission, Creating Safe Environments, Promoting Responsible Citizenship, and Fostering Student Development Within.
• Tour guide to new admits on Freshmen Admit Week as a mentor to their acceptance decisions and a smooth emergence at UCLA

Pasadena, California

• Elected student representative of Pasadena City College
• Initialized 8 campus wide Student Services activities that reached out to 28,000+ students on campus with a limited budget of $25,000
• Advertised, Interviewed, appointed, and trained new committee members
• Chaired Student Services Committee and distributed members’ duties, with the collaboration of college President
• Surveyed students throughout campus and reported results back to College board for evaluation

Arcadia, California

• Presented orientation to new students and parents joining the ACI community.
• Prepared materials requested by counselors and teachers.
• Filed student exam scores and payments.
• Graded papers and performed roll call.

Bachelor Of Arts (B.A.), Linguistics

Activities and Societies: University of California Education Abroad Program, Office of Residential Life

Associate Of Arts (A.A.)

Activities and Societies: Associated Students of Pasadena City College, Permanent member of Alpha Gama Sigma Honor Society

High School Diploma