Conceptualize, pitch, and execute out of the box creative ideas to shape the digital strategy for numerouscampaigns including The 355 Film, Wonder Woman 84, The Eyes of Tammy Faye, Graduate Together Special and more.Drive results by providing a strong strategic point of view, leading the digital strategy towards a clear goal, providing data driven insights, and collaborating with cross-functional teams internally and externally.Develop digital roll out calendars across web, email, social, influencer etc., ensuring content was delivered in a timely matter to meet publishing deadlines.Strategize and launch new accounts from scratch, finding creative ways to drive growth and engagement while keeping on top of digital trends and platform features.Collaborate with a team of copywriters, producers and content creators to see each campaign through from conceptualization to execution.Implement processes that lead to simple and effective communication across internal and external teams, keeping open communication through performance transparency and routine company updates.Lead social media director for new accounts secured including high profile talent accounts like Jessica Chastain (6.5M)

Developed the brand tone of voice, visual identity, and content strategy from the ground up with the goal to attract an audience that falls in love with the brand’s personality.Built out monthly content calendars by curating a portfolio of branded assets, influencer content and on-brand partnerships to maintain a steady flow of publishing across social, driving upward growth, engagement, and traffic to the website.Managed digital updates and publishing across web, email and social along with a team of internal counterparts & interns. Maintained brand tone and visual identity across all platforms.Lead art direction for all branded content, and interactive experiences for Buddy Nutrition digital platforms.Constant evaluation & optimization of content performance, providing monthly reports to team members.Launched the Buddy Nutrition blog and editorial calendar to assist with organic SEO traffic to site. Recruited a series of on brand guest writers for cross promotion opportunities.

Art Direction - Please ask directly for the password to my portfolio! I lead the art direction for all OPI Consumer campaign initiatives. (Approx. 1 Launch per month). I am lucky enough to lead a team of talented content creators, designers, copywriters, videographers, photographers & producers to make these assets come to life in a way that is FFU for our local and global markets. By providing strong direction & clear deliverable guidelines, I am able to drive my team to success. We provide the company with maximum assets, content strategy & on-brand storytelling. I work closely with the digital, visual merchandising & marketing teams to see these assets through from pre-post production, ensuring all department needs are met & content toolkits are delivered on time. Digital Strategy ManagementComing from a Digital/Social background, I work very closely with our in house digital team & our digital agency to create & manage assets across OPI digital platforms. I manage a team of designers to provide bi-weekly site updates, design any new web experiences, and create graphics that can be used across our social channels. These design assets are distributed globally. I also manage an agency that creates all of our eComm assets & provide these to the markets in multiple specs are FFU for their platforms. This level of content is new to the OPI brand as I moved into this creative position. With the right team working together, I was able to boost OPI digital content to the next level, resulting in increased social engagement, site click-throughs, & improved site bounce rate. I manage a content library of stills, imagery, design elements & copy docs and am responsible for making sure the content is completed, organized & delivered in a timely manner, with guidelines that are usable & understandable for our markets in order to drive success.

Digital Content CreationWe redesigned OPI.com to implement more SEO, and more interactive experiences, I was responsible for providing the content for the website & working directly with designers to build the new design and update existing web pages. I was tasked with reshooting all of our eComm assets so that they were true to color and viewable on a variety of skin tones. I developed the art direction for the new eComm look & feel and worked directly with our eComm agency. Social Media Content CreationI collaborated with Brand Managers to create engaging content for both organic and digital ad buys.I produced & art directed both photo & video shoots for OPI social and digital content ranging from nail art, studio product shots, interviews & on location lifestyle photography/videography. I developed relationships with influencers, content agencies & manage a team of in house designers and copywriters to assist with the creation of branded content & collaborations.Social Media Management I developed social strategies for OPI Products social platforms targeting both professional and consumer segments. Oversaw the creation of monthly social calendars to distribute to OPI Global markets as collection guidelines for upcoming campaigns. Monitored community management & post scheduling across all social platforms.

This was my first role at OPI Products, I was in charge of community management, daily posting & social media planning for all OPI Products social networks. (Instagram, Facebook, Twitter, Pinterest, Tumblr & Google+) I built monthly social calendars for all platforms; including producing content, calendar layout and individual post copy. I developed social media brand and presence by conceptualizing and executing new forms of social content. I directed photo and video shoots for real time content, lifestyle imagery, and studio imagery. I drove engagement via contests and giveaways, I was responsible for the creation, management and fulfillment of all sweepstakes. I managed UGC content with influencer collaborations, working directly and through an agency. I manually collect and document social stats & analytics across all OPI Products social platforms on a weekly basis.

Edited time lapse movies and panoramic time lapse movies for major construction companies and internal marketing purposes.Designed and create motion graphic bumpers for EarthCamTV and ConstructionCamTV.Managed the ConstructionCamTV schedule and blocking.Created ads that have been featured on ENR.com and on the Times Square Jumbotrons. Developed motion graphics for iOS and Android mobile applications.Edited company corporate videos.Programs used: Adobe After Effects, Premiere, Photoshop, Illustrator, and Audition.

Conducted music and stock footage searches in order to assist editors during the cutting of current trailers.Organized music library each week and sent weekly update reports and reviews of the new soundtracks.Gained experience with Avid Media Composer.Shadowed editors and producers in daily production meetings and critiques.

Logged music cue sheets.Performed stock footage and music searches for editors.Organized music library.Sat in on several trailer edits.Imported features, sync audio and video splits.Gained experience with Avid.