Inspiring others to enjoy a slow, simple life by sharing blogs at www.ericalucas.com and on the Erica Lucas Youtube channel.

Marketing strategist and consultant for small and medium businesses. Client work includes marketing/sales funnel definition and optimization strategies, metrics tracking and reporting, marketing automation (Marketo) implementation, Salesforce.com administration, development of marketing plans, copywriting for lead and demand generation including case studies, whitepapers, webinars, blogs, websites, and sales enablement tools. Currently accepting clients needing part-time, remote-based projects and work.

- Retained by HP to help complete the acquisition of Shunra- Plan and execute quarterly marketing campaigns to create demand and generate leads

Created revenue opportunities through the design and execution of demand and lead generation campaigns. Used marketing automation, email campaigns, social media, lead scoring, and traditional marketing concepts to build relationships with customers, prospects, and partners.Key Accomplishments:- Managed all demand and lead generation campaigns including Google AdWords, webinars, and territory, industry, and product-focused programs- Executed 44 webinar campaigns driving registrations to 9,800+ with a 49.97% attended/viewed rate- Managed multiple campaigns generating 12,000+ leads for sales teams in 2012-2013, a 54% increase from 2011- Successfully built a 2,000+ follower community using social media campaigns for Facebook, Twitter, and LinkedIn- Responsible for all Salesforce.com administration and training- Internal Marketo expert

Led and developed marketing initiatives to drive revenue growth. Managed and mentored marcom staff of 14, including specialists, managers, and call center agents. Responsible for monthly budgeting, reporting, and analysis.Key Responsibilities/Accomplishments:- Authored “marcom playbook” designed to ensure marketing ROI, resource optimization, and database growth. - Increased new business lead generation by 46% from 2009 to 2010- Generated marketing-qualified leads contributing to $185M in annual revenue- Created, implemented, and supervised 250 programs for webinars, technology demonstrations, promotions, direct mail campaigns, tradeshows, VIP customer events, and user groups- Directed media planning efforts including advertisement campaign conception, graphic and copy development, publication selection and negotiation, and placement- Internal expert and trainer for CRM solutions – Salesforce.com and SalesLogix - Awarded “CEO Club Employee of the Year” 2009 - Improved call center productivity metrics by 24%, adding $25.2 million additional potential revenue into the top of the sales pipeline in 2010

Coordinated the conceptual development, design, production, shipping, and tracking of proposals, presentation, graphics, and copy for seven lines of business and more than 100 sales directors. Managed and developed a staff of 32 coordinators, proofreaders, and designers.Key Accomplishments:- Managed in-house production for on-time delivery of more than 2,000 time-critical proposals, presentations, and manuals per year, representing more than $600 million per year in revenue. - Cultivated excellent customer relationships with sales teams by delivering consistently superior sales support to enhance retention and new business development efforts. - Attained 100% on-time delivery while meeting a 25% escalation in work volume from 2002 to 2003.

Developed and executed strategic direct mail campaigns to increase client retention, brand awareness, sales growth, and market penetration. Performed copywriting, design, packaging, distribution, and response tracking. Managed staff of two marketing assistants. Key Accomplishments:- Co-developed and executed numerous successful campaigns to address strategic marketing objectives, including branding/identity awareness, business development, and client retention. - Achieved a 95% response rate on showcase mailer campaign designed to increase market exposure.

Assisted with the development and ongoing product management for the company’s first eCommerce marketing initiative. Devised marketing materials to promote the use of products. Developed tradeshow materials and coordinated events. Key Accomplishments:- Played an integral role in the development and rollout of a proprietary Web-based meeting planning system, leading to an average catering sales increase of 18% in 2001 and 26% in 2002.- Developed presentations and online training programs for sales, operations, users, and administrators to facilitate the rollout to clients.

Supported and coordinated all proposal production for 10-person team

Responsible for all branch money, training new tellers, and scheduling