Erica Lucas Email & Phone Number

Annapolis, MD, US

www.ericalucas.com

Inspiring others to enjoy a slow, simple life by sharing blogs at www.ericalucas.com and on the Erica Lucas Youtube channel.

Marketing strategist and consultant for small and medium businesses. Client work includes marketing/sales funnel definition and optimization strategies, metrics tracking and reporting, marketing automation (Marketo) implementation, Salesforce.com administration, development of marketing plans, copywriting for lead and demand generation including case.

Herndon, VA

- Retained by HP to help complete the acquisition of Shunra- Plan and execute quarterly marketing campaigns to create demand and generate leads

Greater Philadelphia Area

Created revenue opportunities through the design and execution of demand and lead generation campaigns. Used marketing automation, email campaigns, social media, lead scoring, and traditional marketing concepts to build relationships with customers, prospects, and partners.Key Accomplishments:- Managed all demand and lead generation campaigns including.

Led and developed marketing initiatives to drive revenue growth. Managed and mentored marcom staff of 14, including specialists, managers, and call center agents. Responsible for monthly budgeting, reporting, and analysis.Key Responsibilities/Accomplishments:- Authored “marcom playbook” designed to ensure marketing ROI, resource optimization, and database.

Coordinated the conceptual development, design, production, shipping, and tracking of proposals, presentation, graphics, and copy for seven lines of business and more than 100 sales directors. Managed and developed a staff of 32 coordinators, proofreaders, and designers.Key Accomplishments:- Managed in-house production for on-time delivery of more than.

Developed and executed strategic direct mail campaigns to increase client retention, brand awareness, sales growth, and market penetration. Performed copywriting, design, packaging, distribution, and response tracking. Managed staff of two marketing assistants. Key Accomplishments:- Co-developed and executed numerous successful campaigns to address.

Assisted with the development and ongoing product management for the company’s first eCommerce marketing initiative. Devised marketing materials to promote the use of products. Developed tradeshow materials and coordinated events. Key Accomplishments:- Played an integral role in the development and rollout of a proprietary Web-based meeting planning.

Supported and coordinated all proposal production for 10-person team

Responsible for all branch money, training new tellers, and scheduling

Mba, Business/Marketing

Masters of Business Administration: 3.96 GPA

Bachelor'S Degree, Business Administration And Management, General, 3.92 Gpa

Bachelors: Graduated summa cum laude, Dean’s List 1999 and 2000, National Honor Society, GPA 3.92

Ryt-200, Vinyasa Yoga