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Erica is focused on investing in the pioneers of our future and building a global home for entrepreneurs. She spent her early working career in Silicon Valley at Macy’s and eBay before returning to Hong Kong to build and operate CoCoon. Her work at CoCoon evolved to cover community, education and investments within an ecosystem for founders, students, investors, engineers, designers and corporate innovators. CoCoon is a partner of the Google for Startups network and runs the 92 Express Program to empower women founders globally to build hardware companies in the Greater Bay Area. Erica also serves on the Advisory Council of the Stanford Bing Overseas Program, Youth Development Commission and Women’s Executives Club at the Hong Kong General Chamber of Commerce.
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Managing PartnerCocoon Ignite Ventures Mar 2016 - PresentFind and connect high potential, productive and purposeful people with teammates, investors and corporate partners. With connected capital, CoCoon Ignite Venture invests in early stage entrepreneurs who have a unique vision of the new economy: transitioning from asset based models to non-asset based, decentralized networks and business models. Investment profile: AI, Automation, Gig Economy and Retail Technology. -
Co-FounderCocoon Foundation Sep 2016 - PresentCauseway Bay, Hong Kong, HkIn collaboration with the Hong Kong Jockey Club Charities Trust, The CoCoon Foundation runs the Jockey Club CoCoon Student Training in Entrepreneurship Program, working with over 40 local secondary schools and 8000 students sharing with them entrepreneurship as a lifeskill. -
Co-Founder & Community AdvisorHkcocoon Apr 2012 - PresentCauseway Bay, HkWe believe entrepreneurs are the key to enable existing businesses a bridge to innovation, evolution, survival and delivering value to society. With 70 years of multi-generational global business operations based in Hong Kong, we understand first hand the challenges of embracing the success formulas from the past while transforming for the future. Our mission is to be a global home for startup founders, investors and thought leaders who are building, investing and predicting the future. Now, more than ever, innovation adapting to the changing times enables businesses, jobs and communities. Over the last few years, we have built: CoCoon, a one-stop innovation investment platform for startups, investors, family offices and corporations. Our programs focus on solving the questions around "The Future of Work" which includes: education, up-skilling, re-training, talent placement and working with entrepreneurs. Through the CoCoon Pitch platform, which started in 2012, over 400 teams have presented and CoCoon entrepreneurs have raised over HKD 5.5B (USD700m) in venture capital. Since 2019, partnering with Google for Startups, CoCoon runs 92 Express, a unique hardware program designed for global entrepreneurs to access the Greater Bay Area. CoCoon Foundation enables entrepreneurship as a life skill. Partnering with the Hong Kong Jockey Club Charities Trust, the Jockey Club CoCoon Student Training in Entrepreneurship Programme serves over 10,000 local secondary school students through entrepreneurship workshops and internships.CoCoon Ignite Ventures invested in 18 early stage startups globally that have a unique vision of the new economy with a B2B focus. -
Member Of The Technology Advisory CouncilThe Women'S Foundation Nov 2014 - Dec 2016Hong Kong, HkSupport programmes relating to women and technology.- GirlSpark Camp- Women Entrepreneurs Online -
Paid Search SpecialistEbay, Express Jun 2007 - Mar 2008San Jose, Ca, Us• Grew Ebay Express campaign to drive new user growth and conversion events. Full ownership of annual budget and optimized for revenue based on spend. • Managed daily operations across Google, Yahoo and MSN in terms of sourcing, trafficking, pruning, black-listing, white-listing, reevaluating keywords. • Developed bidding strategy for different keyword segments based on volume and conversion data. • Designed brand-right ad copy and tested variations to drive click-throughs and other conversion events. • Consecutively exceeded quarterly targets for spend to revenue optimization. Built performance reports for quarterly team reviews. -
Business AnalystMacys.Com Feb 2007 - Jun 2007New York, Ny, Us- Work closely with Merchandisers and Buyers to identify opportunities and spot trends in site usage and conversion. Using Coremetrics, a webanalytics tool, understand where customers are coming from (email, natural search, paid search, affiliate marketing), where they are going through the site (homepage analysis, category page analysis, product page analysis and checkout analysis). - Collaborate with Producers to drive enhancements and new business initiatives based on analytical data. Establish website interaction metric baselines and work to evaluate the success of changes made to the website experience. - Develop monthly bridal reporting and analysis to increase online Bridal registrations and average potential value of an on-line registry. - Develop Bazaarvoice monthly reporting for continued analysis of use of customer reviews to increase site conversion. -
Assistant Merchandising Manager, Mens & KidsMacys.Com Feb 2006 - Jan 2007New York, Ny, Us- Analyze site traffic and conversion metrics to optimize site usability, navigational structure, product placement and conversion for Men and Kids categories. - Collaborate with Buyers to develop product messaging that target business goals and respond to web analytics data. - Utilize on-site search tool, Mercado, to monitor search traffic and develop search-merchandising strategies. - Manage daily execution of product placement, promotions and cross sells. Maintain homepage linking and analyze traffic results.
Erica Ma Skills
Erica Ma Education Details
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Stanford UniversityDevelopmental And Child Psychology -
Stanford UniversityUsability Design -
St. Paul'S School, Concord, Nh
Frequently Asked Questions about Erica Ma
What company does Erica Ma work for?
Erica Ma works for Cocoon Ignite Ventures
What is Erica Ma's role at the current company?
Erica Ma's current role is CoCoon | Hiring.
What is Erica Ma's email address?
Erica Ma's email address is er****@****ail.com
What is Erica Ma's direct phone number?
Erica Ma's direct phone number is +852315*****
What schools did Erica Ma attend?
Erica Ma attended Stanford University, Stanford University, St. Paul's School, Concord, Nh.
What skills is Erica Ma known for?
Erica Ma has skills like Analytics, Email Marketing, Entrepreneurship, Strategic Partnerships, Start Ups, Strategy, E Commerce, Social Media, Blogging, Web Analytics, Management, Business Strategy.
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