Erica is founder , Creative Director & Partner at Hoxtonlab Ltd, an international media company counting on a huge network of local freelances all over the world with whom his company offers a 360 assistance to produce and fix its client's projects.A native of Milan she started out following her mother roots in the italian fashion world working with clients such as D&G and Marta Marzotto , before moving to the Uk in 2001.Immerse in the capital of music and fashion scenes, she immediately thrown herself into it ,collaborating with international icons like MTV ,Dazed and Confuse Magazine and The Kings Head Theatre , while studying at Central Saint Martin College .With a strong and unique taste in style, Erica oversees all the HoxtonLab projects to ensure an up-to date, high standard contents.As Director and Creative/Art Director her client portfolio includes Harrods , Airbnb , Universal Music, Moroso , Sony Classic Picture , Sony-BMG .Erica combines beauty with emotions, as she believes that what you see you need to feel, and only through giving a real experience you can leave a trace.Specialties: Creative Direction, Art Direction, styling, set design, experiential events, audio-visual integration.