Erica Martin Email & Phone Number

Los Angeles, Ca, Us

Greater Los Angeles Area

Creative Director of Playa CeramicsOne of a kind, handmade pieces in Los Angelesplayaceramics.com@playa_ceramics

Los Angeles Metropolitan Area

• Head of Design over Mens, Womens, Kids• Managed Following Teams: Product Design, Print Design, Tech Design• Categories Include: Intimates, Loungewear, Sleepwear, Activewear, Swimwear, Accessories (Socks, Slippers, Pet) • Managed DTC and Wholesale Designs• Designed and developed new programs including Allover Lace, Seamless, Breathe Active, Vintage Sweats, Waffle Lounge, Silky Sleepwear, Fine Mesh, Ribbed Modal and Socks• Streamlined communication, product development, packaging and GTM calendar

• Managed team responsible for end-to-end product lifecycle for loungewear business including sleepwear, bath, slippers and self-care products.• Managed tech designer and collaborated on fittings, model castings and process. Continued focus on inclusive sizing.• Surveyed customer base and used findings to inspire seasonal design concepts for product offering expansion.• Partnered with teams on collaborations and communications such as Mate the Label to ensure product developed to brand's standards.

Intimates | Seamless | Swimwear | Loungewear Design

Greater Los Angeles Area

•Directed end-to-end design process for apparel and accessories, a $200M+ annual business with over 1200 styles across 20 categories.•Hired, trained and mentored direct reports including a manager, designer and two assistant designers. Categories included cover-ups, scarves, cold weather, fashion hats, handbags & belts. •Introduced weekly cross functional team meetings, resulting in a more efficient process for design approvals and calendar deadlines.•Streamlined product development process and expedited proto development with factories by sending them concept packets in advance, which included trend, color, print and fabric direction.•Assured brand and design integrity while on-boarding and managing licensing teams across the following categories: athleisure, loungewear, intimates, swim, cover-ups, legwear, kids apparel, shoes, handbags, sunglasses and watches.

Greater Los Angeles Area

•Recruited to expand accessories design team and oversee men’s and women’s accessories including scarves, cold weather, fashion hats and belts.•Selected to lead CEO’s initiative to grow the company through licensing. Inherited kids apparel, legwear, shoes, handbags and launched intimates, loungewear, swim, sunglasses and watch categories for licensing.

Greater New York City Area

•Grew department from $10M to $55M+ by outperforming revenue goals each year and breaking sales records across each category.•Launched successful athleisure program ahead of competition by anticipating trends and consumer preferences.•Managed team responsible for leggings, socks, cover-ups, scarves, cold weather, fashion hats, handbags and belts. •Represented accessories department on international concept and product development trips.

Greater New York City Area

•Managed women’s fashion accessories including cold weather, socks, scarves, cover-ups, fashion hats and handbags.

Greater New York City Area

•Managed women’s fashion accessories including cold weather, scarves and fashion hats.

Greater New York City Area

•Assisted team with all levels of design process for the women’s RTW apparel line including sketch review, fittings and approvals.•Worked on fashion shows and assisted design and technical teams backstage.

Fashion Design, Fashion/Apparel Design

Graphic Design