Erica Blake Email & Phone Number

Harrisonburg, VA, US

Harrisonburg, VA, US

• Lead inbound digital strategies with a focus on audience targeting and acquisition, engagement, and brand awareness.
• Manage SEM, SEO, website development and maintenance, email marketing, social media, and online advertising.
• Utilize website analytics to make data-driven decisions. Continuously optimizing the user experience and delivering a personalized account-based experience to optimize the path to conversion.
• Responsible for maintaining, growing, and managing our marketing and sales tech stack.
• Collaborate with sales and other teams to grow Jenzabar’s new business goals through multi-channel programs and strategic initiatives.
• Management of outside vendors and relationship with outside advertising agency

• Assist companies with multi-channel marketing activities including strategic planning, marketing automation, website management, content generation, email marketing and analytics, lead generation, SEO, digital.

Albany, NY, US

• Responsible for all marketing automation activities and management of lead nurturing processes, contacts, lists, campaigns, and communications in HubSpot.
• Coordinate, develop, deploy, and track marketing automation processes. Produce data driven insights and make recommendations.
• Nurture contacts through the sales process in target markets, by converting site traffic through calls-to-action, landing pages, and other lead generation devices.
• Track analytics on key performance indicators for marketing and sales.
• Liaison between various vendors and the marketing and sales organizations.
• Assist with copywriting various types of targeted campaign and standalone email content.

Scottsdale, AZ, US

• Responsible for daily management of marketing automation and functionality in support of marketing campaigns and communications.
• Create, deploy, and monitor automated and demand generation marketing campaigns using Marketo, including nurture programs, trigger, and drip-based automated email communications, event programs and lead scoring.
• Data mine from prospects in the CRM to formulate segmented communications lists; and manage the contact database.
• Track campaigns and ROI, prepare performance analysis reports, and make strategic campaign, content and workflow recommendations.
• Manage Social Media strategy and continuously promote our brand across social channels.

Burlington, MA, US

• Responsible for ongoing strategic planning for inbound and outbound marketing as well as implementing a robust marketing plan.
• Plan, implement and execute multi-effort campaigns through email, content generation, list acquisition, direct mail, telemarketing, webinars, paid search, social media, sponsorship and other types of promotions.
• Ensure appropriate metrics are in place to measure results - monitor campaigns for effectiveness and revenue generated.
• Manage the budget, invoices and costs of marketing efforts.
• Reached all revenue goals in the past two years.

Boston, Massachusetts, US

• Support marketing programs that drive the acquisition of institutional and sponsorship of SALT (a game-changing student membership program that assists students in reducing student loan debt and managing loan repayment)
• Work with team members across the sales and marketing on the planning, execution, and measurement of integrated marketing campaigns through the B2B and B2B2C channels.
• Active participation in strategic campaign development discussions, launching, tracking and reporting on campaigns, and analyzing campaign efficiency for future marketing efforts.
• Coordinate multiple on and offline marketing programs designed to drive new school and sponsor acquisition.
• Lead generation and data analysis.

Peabody, MA, US

• Marketing Automation:
• Manage marketing automation tools, programs and campaigns
• Manage the integration/deployment of marketing automation tools with newly developed CRM system, bartonassociates.com, and other propertiesMarketing Campaigns:
• Work with team members to create and deploy targeted marketing content and campaigns Database Ownership / Management:
• Manage and maintain Barton’s candidate and client marketing database in order to allow for smart, highly targeted, relevant marketing campaignsMetrics:
• Measure and report on all related marketing campaigns to senior leadership.

Topsfield, MA, US

• Responsible for inbound marketing processes and reporting. Editing and tracking of website and landing pages, content creation and marketing offers. Maintained HHI's blogs, HHI newsletter, email marketing and social.
• Responsible for developing, designing, and distributing marketing material including brochures, ads and promotions.
• Assisted the Director of Business Development in sales strategies, sales planning and target marketing in addition to maintaining HHI’s computerized customer and prospect database.
• In charge of registering and managing a calendar of industry trade shows and events, calculating potential ROI and traveling around the country in support of onsite activities.
• Founded HHI’s internship program in May 2011. Post available positions and attend career fairs with New England colleges.

Worked under a financial advisor as a college intern for school credit. Participated in client meetings, gathered research, inputted data using the Smart Office Program, analyzed data, sent out mass mailings, created financial spreadsheets used by every client, created presentations for Insurance Awareness Month and a PowerPoint for Saint Anselm’s.

Topsfield, MA, US

Answered phones, managed data entry, organized mass mailings, registered clients for seminars. Role as an Assistant Recruiter: sourced leads, headhunted potential candidates for different job listings and job orders in the LTC industry, contacted possible employees, reviewed and revised resumes.