Erica Mendoza

Erica Mendoza Email and Phone Number

Director, Client Partnerships @ Zeta Global
Texas, United States
Erica Mendoza's Location
Dallas-Fort Worth Metroplex, United States, United States
Erica Mendoza's Contact Details
About Erica Mendoza

Always learning. High energy, clients come first, digital media consultant. Helping brands and companies optimize marketing solutions to business outcomes. Knowledgeable in various industries, known for consistently exceeding revenue goals, closing new business, and building strong client relationships.

Erica Mendoza's Current Company Details
Zeta Global

Zeta Global

View
Director, Client Partnerships
Texas, United States
Website:
zetaglobal.com
Employees:
7
Erica Mendoza Work Experience Details
  • Zeta Global
    Director, Client Partnerships
    Zeta Global
    Texas, United States
  • Zeta Global
    Director, Client Partnerships
    Zeta Global Mar 2022 - Present
    New York, New York, Us
  • Dfwima
    Board Member
    Dfwima Jul 2020 - Present
    Dallas, Tx, Us
  • Dfwima
    Committee Member
    Dfwima Aug 2019 - Jul 2020
    Dallas, Tx, Us
  • Videoamp
    Account Executive
    Videoamp Feb 2021 - Feb 2022
    Los Angeles, California, Us
    VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold. Our platform provides measurement and optimization tools that unify audiences across the disparate systems of traditional TV, streaming video and digital media. We are unlocking new value for those that currently operate within a siloed view of their audiences, creating efficiencies for the entire industry.We are transforming a 100-year old industry by powering a more effective three-way value exchange that results in advertisers increasing their return on investment, publishers increasing their revenues and improving the viewing experience for consumers.
  • Belo + Company
    Account Executive
    Belo + Company Apr 2017 - Feb 2021
    Dallas, Texas, Us
    • Use audience and data based sales approach to prospect and create omni-channel digital marketing solutions for new and existing clients • Prospect new business and opportunities to upsell current business partners • Consistently close monthly recurring new business and upsell current business to meet increasing sales quotas every quarter• Conduct thorough client needs analysis to create strategic solutions for increased market share in a competitive landscape• Maintain continuous communication with business partners through reporting of marketing effectiveness and ROI using tools like Google Analytics, Google AdWords, sales data match back reports, and performance display dashboards, while using client feedback and data to optimize campaigns• Frequent utilization of Salesforce to manage prospecting sales activity, revenue forecasting, opportunity pipeline, billing and account information• Client solutions range from SEM, SEO packages, programmatic display + video, OTT, native display, paid social display, social media + reputation management and more
  • Pandora
    Account Strategist
    Pandora Feb 2016 - Apr 2017
    Oakland, Ca, Us
  • Pandora
    Sales Planner
    Pandora Jul 2014 - Feb 2016
    Oakland, Ca, Us
    • Work cohesively with sales team to assist full sales cycle from pre-sale and negotiation through campaign end on an array of devices including mobile, desktop, tablet, CE Device and Connected Car • Specialize in multicultural efforts- provide clients with ad solutions to reach their Hispanic, African American, and cross-cultural audiences
  • Zimmerman Advertising
    Jr. Media Planner
    Zimmerman Advertising Jan 2012 - Jul 2014
    Fort Lauderdale, Fl, Us
    • Planned and placed various channels of media through multiple publishers including traditional TV/Radio, digital, streaming radio/video, conquest and retargeting tactics, programmatic, print, cinema, • Forecast and develop budgets by month, quarter, and fiscal year basis, and create media performance reports

Erica Mendoza Skills

Media Planning Marketing Media Buying Advertising Digital Marketing Social Media Marketing Interactive Marketing Sem Mobile Marketing Email Marketing Digital Strategy Digital Media Online Advertising Integrated Marketing Media Strategy Search Engine Optimization Sales Effectiveness Sales And Marketing Advertising Sales Solution Selling Data Analysis Artificial Intelligence Marketing Strategy Google Adwords Google Analytics Problem Solving Client Relations Communication Google Search Google Adwords Professional Google Display Media Sales Integrated Media Sales Account Executives Digital Media Integration Retargeting Client Focused Client Rapport Solution Focused Audience Segmentation Programmatic Media Buying Revenue Forecasting Deal Closure Strategic Selling Salesforce.com Exceed Sales Goals Business To Business Identifying New Revenue Streams Objection Handling Overcome Obstacles Doubleclick Interactive Advertising

Erica Mendoza Education Details

  • Texas Tech University
    Texas Tech University
    Advertising

Frequently Asked Questions about Erica Mendoza

What company does Erica Mendoza work for?

Erica Mendoza works for Zeta Global

What is Erica Mendoza's role at the current company?

Erica Mendoza's current role is Director, Client Partnerships.

What is Erica Mendoza's email address?

Erica Mendoza's email address is er****@****dco.com

What schools did Erica Mendoza attend?

Erica Mendoza attended Texas Tech University.

What skills is Erica Mendoza known for?

Erica Mendoza has skills like Media Planning, Marketing, Media Buying, Advertising, Digital Marketing, Social Media Marketing, Interactive Marketing, Sem, Mobile Marketing, Email Marketing, Digital Strategy, Digital Media.

Who are Erica Mendoza's colleagues?

Erica Mendoza's colleagues are Trela Williams, Abby (Stagg) Feiger, Madhavi Lanka, Akhil Surya Pitchika, Julie Beggs, Michael Wolek, Mohammed Fuzail.

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