• Develop and implement comprehensive marketing and sales strategies to meet and exceed monthly and annual membership targets in highly competitive markets, with a focus on the Medicare population in South and Central Florida.• Build and manage diverse sales teams across multiple counties, including new markets launches. Train the team in patient lead generation, enrollment conversion, and retention, resulting in a 41% increase in sales and a 15% improvement in patient retention.• Establish and manage strong relationships with health plan carriers and broker partners, identifying opportunities for mutual membership growth.• Create and execute an annual media plan utilizing multi-platform communication outlets, including bilingual content creation, grass-root outreach and event support.• Identify, develop and sustain essential partnerships to enhance company growth and visibility. Plan, monitor, and execute event activations, ensuring the brand was well-publicized across multiple promotional channels.• Produce and manage sales marketing annual budget strategy, leveraging cost-saving opportunities through vendor and health plan partners.• Work alongside COO to identify and create client retention and satisfaction programs and sales opportunity initiatives.• Deliver company service presentations to diverse audiences, ranging from small groups to large-scale executive teams.

• Developed and executed targeted campaigns for Miami and California markets to drive store traffic across both retail and pharmacy departments. • Collaborated with CVS leadership to create and launch CVS y Más, a Hispanic-focused retail pharmacy division.• Achieved significant growth within a nine-month period: o California (10 Test Stores): 7.5%+ increase in sales, 12.5%+ increase in units sold. o Miami (11 Test Stores): 10.5%+ increase in sales, 13%+ increase in units sold.• Managed community relations for Navarro Discount Pharmacy and CVS y Más, overseeing corporate social responsibility efforts, non-profit partnerships, third-party campaigns, and event sponsorships.• Strategized and launched vendor programs to maximize brand visibility in Miami and Los Angeles, particularly within Hispanic markets.• Managed departmental budgets, identifying cost-saving opportunities through beneficial partnerships.

• Designed and executed seasonal brand messaging for department campaigns, including mass media outlets. Interviewed on live stream television and radio. Collaborated closely with the company’s media agency to bring creative concepts to life.• Developed and managed marketing initiatives, including vendor programs, loyalty programs, and community events within Navarro stores and throughout South Florida.• Identified new business opportunities across various brand divisions, creating targeted campaigns to drive departmental growth.• Conceptualized and executed large-scale events and trade show activations, ensuring impactful brand presence and engagement.• Produced and managed bilingual social media content for Navarro’s channels, promoting departmental campaigns and company-wide promotions.