Erica Jones - Gobe Design, Llc Email & Phone Number

Allentown, Pa, Us

Reading, Pa

-Create custom apparel for key accounts (Sole designer, partnering with Under Armour, to design collegiate cheer and gymnastics apparel)-Lead designer of dye sublimation (Men's & Women's Gymnastics National Team, Cirque du Soleil collection)-Frequently design for high profile cheerleading and gymnastics teams like University of Utah, Notre Dame, University of Maryland, and Top Gun-Create unique collections for athletes such as Olympians Nastia Liukin and Shawn Johnson-Create tech pack, photo sample and production paperwork-Direct pattern makers on designs/patterns to create fit samples and customer samples for approval-Conduct fittings and initiate any necessary adjustments-Work with purchasing department to order fabrics for Risk Free program and design leotards using up discontinued and sell-off fabrics-Design jewels, appliques, and sequins to embellish apparel

Reading, Pa

-Contributed to a 200% growth in the Cheerleading division from 2010 to 2011.-Suggested and implemented necessary design changes to improve Risk Free Division-Successfully helped to grow Risk Free by 11% in just 3 months-Envisioned, conceptualized, designed and produced annual Cheer catalogs-Scheduled and directed photo shoots for Risk Free and Cheer divisions-Selected and edited each photo used in Cheer catalogs-Collaborated with eCommerce manager to expand social media and broadcast email campaign reach-Analyzed and recommended direction of adding and removing cheerleading garment designs-Initiated meetings which helped smoothly transition the use of a more sleek, modern hangtag-Attended trade shows, gymnastics and cheerleading competitions for continuing market research-Regularly involved discussions with upper management to help formulate corporate strategies-Annually trained territory account managers on new Cheer collection and marketing initiatives

Reading, Pa

-Designed and created seasonal catalogs, price lists, posters, ads, brochures and sales tools-Created and executed advertising materials across all product lines-Attended and directed photo shoots for cheerleading, dance and gymnastics product lines-Prepared for and attended trade shows-Assisted marketing managers with sales analysis-Supervised interns