Erica Oh-Dela Cruz Email & Phone Number

California, United States

San Marcos, California, Us

Help shape digital focused arm of company and provide comprehensive digital marketing services to innovative brands- Paid Social, influencer, SEO, CRO, SMS, and email.

Tokyo, Jp

Run successful paid social campaigns from end-to-end for client: Procter & Gamble, brands including: Pantene, Head & Shoulders, Zevo. Activate across all social platforms- Meta, TikTok, Snapchat, Twitter, and Pinterest. Ensure accuracy, relevance, and success of all campaigns at any given time, on a daily basis.Optimize performance for reach, conversion, traffic, lead gen, and engagement campaigns and KPI's.Present latest social platform solutions and innovations knowledgeably based on client/brand objectives, i.e. suggesting TopView for celebrity brand endorsement video.Research top trending products, ads, hashtags to add to and optimize media plans/campaigns.Cross-functionally collaborate, formulate, outline, document, and share out new processes.Adept at keeping up to date with ever changing social platform updates, guidelines, resources, and landscape, i.e. new Reels safezones, Focused-View objective on TikTok, and TikTok Creative Center. Expert at creating, implementing and testing pixels for successful setup and tracking.Provide detailed guidance on various social best practices, such as influencer connection, tagging, responding to comments, retargeting purchasers with complimentary product on sale, and much more. Oversee and manage 3 Paid Social Managers and 1 Senior Associate.Accomplishments:Established best practice for conversions campaigns of separating prospecting from retargeting efforts to separate messaging, audiences, and appropriate budgeting to improve and optimize for ROAS, effectively resulting in reduction of CPAs.Identified and implemented running traffic campaign with conversions campaigns to improve ROAS and CPAs.Implemented Daily Pacing process for Haircare to successfully manage multi-million dollar budgets and pacing with no overspend and minimal underspend.

San Marcos, California, Us

Manage Facebook ad campaigns for 20+ e-commerce brands on a monthly basis with a combined monthly budget of $80K+. Define a campaign execution KPI framework in order to track and measure the productivity and efficiency of the campaign.Organize regular business reviews of campaign execution and analysis involving all relevant stakeholders to collect appropriate feedback and make improvements.Analyze and optimize paid ad campaigns on a daily basis. Communicate professionally and consistently with clients. Create profitable social ad campaigns to maximize return on ad spend ROAS. Perform and implement SEO audits. Experienced with editing code on web platforms such as Shopify, BigCommerce, Squarespace, Wordpress, and Kentico.Create profitable Google Ads PPC campaigns. Provide and present analytics and reporting for all clients on a regular basis. Oversee the development of plans, programs, and promotions to improve market penetration and reach.Analyze and understand the needs of different target audiences and devise creative solutions to present client products as solutions to those needs.Oversee relationships with all internal and external parties to ensure alignment of vision and goals.Experience with tracking pixel installation/troubleshooting.

La Jolla, Ca, Us

SEO:Contributed to 7.5% increase in organic traffic revenue YOY.Optimized search engine friendly content including meta titles, descriptions, headings, and on-page content.Performed keyword research in coordination with business objectives to optimize existing content and uncover new opportunities.Provided SEO analysis and recommendations in coordination with elements and structure of websites and web pages.Fixed broken links.Provided competitive analysis of top ranking competitor sites.Monitored and data-mined the SEO and web analytics data regularly for increases/dips in performance.WEB PROJECT MANAGER:Updated homepage and other pages on a daily basis.Worked with web development team on a regular basis to:Updated homepage and other pages on a daily basis.Recategorized webpages for optimal user experience and navigation.Enabled correct breadcrumb structure.Unified page types.Created a new courses page.Launched new subsite for OSHA department.Consistently QA audited websites for issues and worked closely with Front-End Developer and Web Development team to fix.EMAIL, ANALYTICS, and PAID ADS:Used HTML and CSS skills to assist in email template, website/webpage updates, and content creation.Utilized Google Analytics to monitor, analyze, and optimize website activity, traffic trends, SERP rankings and customer acquisition and metrics related to web traffic and leads.Updated company’s portfolio of websites on various CMS systems, including Kentico and Wordpress.Created and evaluated PPC campaigns to promote and highlight new or noteworthy programs and courses. Created and published paid social ads on Facebook to target highly segmented audiences.

Atlanta, Georgia, Us

Devised, developed, and implemented omni-channel integrated traditional and digital marketing strategies to sustainably increase sales for Property Improvement and Fabrications products/services.Translated strategies into website, copy, collateral improvements. Converged with sales, customer service, product managers, brand managers, and merchants to fully ascertain industry trends, customer profiles, and mindsets and create targeted segmented audiences and messaging accordingly.Collaborated with Creative, Merchandising, Production, Accounting departments and vendors to successfully meet multiple campaign deadlines and objectives.Analyzed Business Intelligence data to evaluate campaign effectiveness and create/realign strategies.Reconciled and reported million dollar budgets through detailed tracking of expenses and forecasting. Planned, organized, and led a $30,000, 2-week photoshoot for the successful execution of the annual Fabrications 80-page catalog.Executed high-converting digital, social, and content campaigns to promote products and services.Trained and mentored coordinator for high team and project achievements.

Provided seamless customer service to all national accounts, including Ross, Forever 21, and Burlington, helping grow sales 10%+ YOY.

La Palma, Ca, Us

Coordinated all sales, tradeshow, and marketing collateral initiatives. Helped secure multi-million dollar deal with Panera Bread and other national accounts, annually managed 20+ tradeshow logistics nationwide, and created the 2012 brand theme for our organic Asian brand- Annie Chun’s: “Asian Is”.

Carlsbad, Ca, Us

Managed portfolio of 200+ small business accounts, utilizing consultative sales to sell marketing services.

Devised and executed sales strategies, networked at industry events, and delivered dynamic client presentations to generate new business. Obtained 6 figure marketing projects through relationship-building with established top leads, including the firm’s biggest client, a $2.2 million account with Time Warner Cable, Los Angeles. Provided quality customer service through prompt proposal generation, follow-up, and reporting. Led cross-functional groups including marketing, graphic design, print production, mailing and accounting to coordinate cost-effective engineering and on-time delivery of projects. Facilitated communication between external clients and in-house production departments. Collaborated with Marketing Communications teams to ensure accuracy of branding, messaging, and programming. Performed daily press and letter shop checks to ensure product quality. Directly worked with the CEO to improve company-wide tools and procedures. Negotiated with vendors including print and bindery production suppliers securing optimal timelines and discounts of up to 40%. Managed a team of 3 Account assistants and 1 coordinator.