Erica Patrick Email & Phone Number

London, England, United Kingdom

» Ownership of brand projects from ideation, execution and delivery. » Develop and communicate brand identity powerfully and consistently.» Lead on the development and upkeep of brand guidelines. Regularly review marketing and online designs to ensure they are correctly aligned with brand standards.» Conceptualise and execute creative designs and solutions to aid marketing KPIs and objectives.» Create engaging storyboards for video marketing campaigns and direct the editor to execute. » Directing photographers and videographers, working closely with the Head of Design to develop the brand’s look and feel within images and videos. » Liaising with relevant departments to understand their needs and priorities and clarify the brief requirements and timelines. » Continually assess the quality and commercial value of design output. Implement feedback to ensure optimal delivery that supports all departments. » Time-cost and project management. Communicating with stakeholders regularly on timelines and delivery updates.» Use project management software to efficiently to track projects’ progress and improve productivity.» Awareness of the company objectives and assess the relevancy of design time and resources allocated relative to them. » Stay informed of the competitive landscape, and provide insight and ideas that reflect current trends.

Brisbane, Queensland, Australia

» Management of global corporate social media channels (LinkedIn, Twitter, Instagram and Facebook).» Briefing and coordinating the content, creative and marketing teams to produce engaging social media content.» Establish and implement social media processes for the global marketing team.» Create and maintain the monthly social content calendar.» Coordination, scripting and visual direction for video content. » Responding and managing engagement activity - the good, the bad and the ugly.» Promote employee engagement and advocacy of corporate posts.» Stay up-to-date with the latest social media best practices and trends.

Brisbane, Queensland, Australia

» Conceptualise and create digital, print, branding, infographics, EDM’s, exhibition and event designs that target the audience and meet overall marketing objectives.» Transforming creative strategies into high-quality deliverables.» Create video assets for simPRO campaigns, advertising and social media channels.» Mentoring and onboarding new team members - in both design and marketing roles.» Work closely with global marketing team members and key stakeholders.» Contribute to the overall global marketing strategy.

My role with Soak Creative has enabled me to take on board the dual role of graphic design and project management, alongside using my prior experience to assist with various marketing and digital tasks.» Executing creative assets for digital and print platforms. Brand development and execution.» Implementing project management software and internal systems to assist all team members in keeping client and internal tasks on track.» Managing client projects with experience in setting project outlines, organising task allocations, monthly planning, marketing strategies and competitor research.» Management and content creation for social accounts (LinkedIn, Twitter, Instagram, Facebook and Google My Business).» Copywriting: social captions, eDM’s, ad copy, blog writing as well as editing and proofing work from external copywriters.» Updating website content of numerous WordPress websites.

Brisbane, Queensland, Australia

As a graphic designer in the internal Travel Associates marketing team, my role requires me to work with all digital and printed touch-points of the brand. Working closely with the internal marketing team to create on-brand assets that elevate the brand’s presence.» Designing for digital platforms including marketing campaigns, social and website content, EDM assets, HTML5 advertisements, digital animations and more.» Designing for print including publications, signage, brochures and catalogues, decals, event collateral, point of sale and more.» Meeting tight deadlines and managing workloads when required.» Working closely with the senior designer to elevate the editorial design of the brand’s printed quarterly publication, Inspirations.» Developing and adapting creative concepts that comply with internal and external stakeholders.» Assisting the team with marketing strategies to acquire new clientele and strengthen existing customer relationships. » Completing store fit-out briefs that ensure a consistent, premium feel in each Travel Associates store.» Our team was awarded Travel Marketing Team of the Year at the 2020 Mumbrella Travel Marketing Summit.

Brisbane, Queensland, Australia

My role at Ronin Marketing has given me valuable experience producing high-quality work in a fast-paced environment. With clients ranging from SMEs to six-figure companies.» Executing creative assets for a range of digital and print platforms.» Updating website content including blog styling, landing page creation slider design and product uploads.» Creating and following brand guidelines for over 50 clients.» Project managing website builds and copywriting for social and blogs.» Management and content creation for multiple social accounts, including strategy, copywriting, scheduling and design.» Mentoring team members for digital and print design, website and social media processes.» Developing internal systems to increase efficiency and quality of social media and design tasks.» Liaising with clients, suppliers, printers, media and hosting companies.

Brisbane, Australia

While completing my design degree, I worked for Mimco as a sales assistant. My position allowed me to interact with a variety of customers and develop a tailored approach for each customer. This has provided me with first-hand experience of how designed collateral - both digital and printed, can transform a customer’s experience, both in-store and online.» Responsibility of higher duties: opening and closing the store, ensuring the team is meeting targets and offering exemplary service.» Building and maintaining customer relationships, ensuring they received a welcoming and enjoyable in-store experience.» Meeting KPIs and budgets, both individual and team-based.» Opening and closing procedures, balancing tills and daily reporting.» Communicating clearly with team members and customers.» Maintaining up to date brand and product knowledge.» Executing visual merchandising guidelines.» Knowledge of the design process in a fashion retail environment.

Brisbane, Australia

Working closely with Gilimbaa’s designers and project managers, I assisted in developing the branding and promotion strategy of the 2016 Queensland Poetry Festival.» Developing visual directions for the festival theme, Lost Language Found, where poetry as a visual language overlapped with significant indigenous cultural identifiers.» Creating digital and printed marketing collateral based on the visual direction for the festival.

Brisbane, Australia

Assisted Gold Coast design agency, Relative Creative in conducting and documenting design-led events with secondary school students. Events included the Brisbane Science Festival and Making an Age of Repair at Silkwood School.»Designing digital event booklets to summarise the events.»Leading student teams to build future scenarios and strategies to overcome perceived challenges.

Brisbane

While completing my degree at Griffith University, I was a part of the design team at Liveworm Studio.» Working on a wide range of projects including, branding, catalogue design, wall murals, social media content and website design.» Liaising with clients and suppliers.