Eric R. Email & Phone Number

Amsterdam

As Creative Lead at TomTom's in-house creative agency, my role is to provide support to the Enterprise Business Unit in their external communication and marketing efforts. The Enterprise BU operates under a B2B business model, with a focus on selling TomTom's advanced location and navigation technology to other companies.In my capacity as the Creative Lead, I oversee the collaborative efforts of our internal agency to develop and execute marketing campaigns aimed at creating brand awareness of TomTom's B2B business model, and ultimately, to generate demand for its software solutions.

Amsterdam

As Lead Graphic Designer at Tomtom's internal creative agency, I have been instrumental in supporting the Consumer BU with their external communications and marketing efforts. During a critical period when the company was shifting its focus from traditional GPS hardware products to innovative apps, I led the visual side of the communication strategy, both online and offline.Working collaboratively with copywriters, designers, directors, and filmmakers, I helped to create compelling stories that informed customers about the company's new direction and inspired them to embrace the transition from hardware to software. Through our efforts, we successfully communicated the benefits of Tomtom's new offerings and contributed to the company's continued growth and success in the market.

Amsterdam

Al empezar en TomTom, mi primer objetivo fue el de formar un equipo creativo para liderar. Durante los primeros meses, además de ser el director de arte, también tuve que cubrir el rol de diseñador y copywriter hasta que el equipo estuvo completo.

Amsterdam Area, Netherlands

Amsterdam Area, Netherlands

In my role as Art Director and Graphic Designer at Likefriends, I had the opportunity to collaborate with my team on the entire design process - from brainstorming concepts to the final execution. This allowed me to ensure that each project accurately reflects the brand's vision and values. I had the opportunity to with with several high-profile brands, including Randstad, MADE.com, and Pepsi. Through my experience in both art direction and graphic design, I was able to create impactful designs that make a lasting impression.

Amsterdam Area, Netherlands

At NOISE I worked on digital projects for international clients such as Fox Sports, CocaCola or Warner Brothers, gearing their message for the Dutch market.

Amsterdam

At Amsterdam Worldwide I worked for international brands such as Asus, Intel and Warsteiner.

Amsterdam

At 90/24 Sports, I was responsible for designing the custom app used to communicate with clients –high profile international football players– to manage, organise and create content for their fan-facing social media channels.

Barcelona Area, Spain