Erica W. Email & Phone Number

Chicago, IL, US

Chicago, IL, US

Orrville, Ohio, US

Orrville, Ohio, US

The J.M. Smucker Company acquired Hostess Brands in November 2023.

Lenexa, Kansas, US

• The J.M. Smucker Company acquired Hostess Brands in November 2023. 💡Highlights💡
• Manage transition to resealable packaging for all cookies, resulting in annual savings due to streamlining of materials
• Own SKU rationalization, executing and presenting analysis to Sales and Brand leadership to gain alignment
• Leverage Nielsen data to create monthly report to track latest business and competitive trends
• Aid strategic planning, including supporting National Sales Meeting brand story preparation and developing brand strategy and onboarding resource
• Coordinate with Activation and external agencies on execution of digital marketing efforts, including regular website content audits and monthly social media content review

Marietta, GA, US

• After a successful internship, I was offered a part-time Marketing Coordinator position after the completion of my bachelor's degree to gain more professional experience as I pursued my master's degree. 💡Highlights💡
• Developed 26 email marketing campaigns for 2 brands, averaging a 12.7% CTR
• Established SEO strategy, increasing organic leads by +400% and contributing to +$60K in revenue
• Expanded content database with 13 articles, driving +1K unique page views
• Supervised rollout of goEBT rebrand internally, including communicating new brand assets and messaging
• Composed press releases, designed graphics, developed employee intranet articles and coordinated event sponsorships

Marietta, GA, US

• Originally a summer marketing internship, I was offered an extension through the end of 2020.💡Highlights💡
• Revived internal communication efforts by coordinating content for 2 employee newsletters, averaging a 68% open rate (~100 total employees)
• Conducted competitive analysis and keyword analysis with Google Ads to support future search engine optimization (SEO) efforts
• Maintained company content calendar and public relations database of 250 media contacts from fintech and local media outlets

Evanston, IL, US

• As a public relations and social media assistant at Northwestern GMC, I provided support to the university media relations team. 💡Highlights💡
• Generated content for 9-12 social media posts weekly, promoting Northwestern brand across social platforms
• Utilized media monitoring and social listening tools to compile daily report of media mentions for key stakeholders
• Contributed to organization of annual report analyzing monthly media relations and earned coverage results
• Directed media interview requests daily, transcribed interviews and assisted with press releases and media kits

• Wildside is a student organization that works alongside the Athletic Department to promote Northwestern sports events. 💡Highlights💡
• Supervised Wildside sports marketing efforts, collaborating weekly with athletics department to promote sports events to 8,000 students
• Managed weekly live tweeting schedule and trained 10 committee members, ensuring unified brand voice across social
• Posted Northwestern sports content daily and engaged with an audience of 5,000+ on Wildside social media (Twitter and Instagram)

Boston, Massachusetts, US

• As a summer associate at integrated marketing agency Nickerson, I supported public relations and marketing efforts for agency clients.💡Highlights💡
• Crafted 1-2 press releases, media pitches or blog posts weekly on behalf of clients
• Assisted with sports/entertainment client rebrand, including analyzing competitors and drafting brand messaging to reposition client as lifestyle destination
• Supported community engagement efforts for clients, contributing to event marketing and management

Atlanta, GA, US

• As a marketing intern at Chick-fil-A West Cobb, I mainly focused on event marketing and social media marketing for the franchise location.💡Highlights💡
• Revived monthly Kids Club event program, resulting in 500% increase in registered members
• Established store social media presence (Instagram), acquiring 200+ followers over 3 months

Master Of Science - Ms, Management Studies

Bachelor Of Arts - Ba, Communication

High School Diploma