Erica W. Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

Orrville, Ohio, Us

Orrville, Ohio, Us

The J.M. Smucker Company acquired Hostess Brands in November 2023.

Lenexa, Kansas, Us

The J.M. Smucker Company acquired Hostess Brands in November 2023. 💡Highlights💡• Manage transition to resealable packaging for all cookies, resulting in annual savings due to streamlining of materials• Own SKU rationalization, executing and presenting analysis to Sales and Brand leadership to gain alignment • Leverage Nielsen data to create monthly report to track latest business and competitive trends• Aid strategic planning, including supporting National Sales Meeting brand story preparation and developing brand strategy and onboarding resource• Coordinate with Activation and external agencies on execution of digital marketing efforts, including regular website content audits and monthly social media content review• Build and maintain packaging budget, manage agency artwork briefing process, gain exposure to pricing strategy and P&L management, lead commercialization of brand projects, engage in daily sales support and customer line review preparation and represent core business in weekly cross-functional meetings

Marietta, Ga, Us

After a successful internship, I was offered a part-time Marketing Coordinator position after the completion of my bachelor's degree to gain more professional experience as I pursued my master's degree. 💡Highlights💡• Developed 26 email marketing campaigns for 2 brands, averaging a 12.7% CTR• Established SEO strategy, increasing organic leads by +400% and contributing to +$60K in revenue• Expanded content database with 13 articles, driving +1K unique page views• Supervised rollout of goEBT rebrand internally, including communicating new brand assets and messaging• Composed press releases, designed graphics, developed employee intranet articles and coordinated event sponsorships

Marietta, Ga, Us

Originally a summer marketing internship, I was offered an extension through the end of 2020.💡Highlights💡• Revived internal communication efforts by coordinating content for 2 employee newsletters, averaging a 68% open rate (~100 total employees)• Conducted competitive analysis and keyword analysis with Google Ads to support future search engine optimization (SEO) efforts• Maintained company content calendar and public relations database of 250 media contacts from fintech and local media outlets

Evanston, Il, Us

As a public relations and social media assistant at Northwestern GMC, I provided support to the university media relations team. 💡Highlights💡• Generated content for 9-12 social media posts weekly, promoting Northwestern brand across social platforms• Utilized media monitoring and social listening tools to compile daily report of media mentions for key stakeholders• Contributed to organization of annual report analyzing monthly media relations and earned coverage results• Directed media interview requests daily, transcribed interviews and assisted with press releases and media kits

Wildside is a student organization that works alongside the Athletic Department to promote Northwestern sports events. 💡Highlights💡• Supervised Wildside sports marketing efforts, collaborating weekly with athletics department to promote sports events to 8,000 students• Managed weekly live tweeting schedule and trained 10 committee members, ensuring unified brand voice across social• Posted Northwestern sports content daily and engaged with an audience of 5,000+ on Wildside social media (Twitter and Instagram)

Boston, Massachusetts, Us

As a summer associate at integrated marketing agency Nickerson, I supported public relations and marketing efforts for agency clients.💡Highlights💡• Crafted 1-2 press releases, media pitches or blog posts weekly on behalf of clients• Assisted with sports/entertainment client rebrand, including analyzing competitors and drafting brand messaging to reposition client as lifestyle destination• Supported community engagement efforts for clients, contributing to event marketing and management

Atlanta, Ga, Us

As a marketing intern at Chick-fil-A West Cobb, I mainly focused on event marketing and social media marketing for the franchise location.💡Highlights💡• Revived monthly Kids Club event program, resulting in 500% increase in registered members• Established store social media presence (Instagram), acquiring 200+ followers over 3 months

Master Of Science - Ms, Management Studies

Bachelor Of Arts - Ba, Communication

High School Diploma