Primary Tools: Braze, Figma, Keynote, Trello, the Google Workspace (Docs, Sheets, Forms)Secondary Tools: Slack, Various Content Proofing Tools, Mural

Primary Tools: Braze, Figma, Keynote, Trello, the Google Workspace (Docs, Sheets, Forms)Secondary Tools: Slack, Various Content Proofing Tools, Mural

• Responsible for monitoring digital marketing performance, providing strategic recommendations, and developing new strategies for prospects and current clients.• Analyzed large data sets using Google Analytics, Tableau, Excel, and other digital ad reporting tools to make more informed campaign decisions.• Conducted internal trainings for new hires and seasoned employees on campaign best practices and new features in various platforms.• Presented monthly business performance reviews to executive team.• Spoke with clients regularly regarding strategy and performance recommendations for their campaigns.

• Developed, monitored, and evaluated thousands of paid Search, Display, Social, and YouTube campaigns.• Uncovered trends and insights to better optimize spend and performance by analyzing digital campaign data.• Trained interdepartmental teams on developing campaign strategies and pitching budget upgrades for clients.• Worked closely with the Brand Manager daily to ensure brand compliance and KPI standards for all automotive brands.

• Managed hundreds of omnichannel digital campaigns by developing a deep understanding of Google Ads, Bing Ads, and Facebook Ads Manager.• Became the go-to person for all automotive strategic insights and campaign adjustments.• Responsible for all automotive tier 1 brand reporting.

+ One of nine students selected for the Darla Moore School of Business Marketing Scholars Program to build and implement a full-scale marketing plan for Lionsgate Entertainment.+ Created a comprehensive marketing plan including product/service recommendations, communications strategy, situational analysis, and detailed implementation to ensure successful execution.+ Analyzed primary and secondary research to cultivate and better understand our target market, choose the correct market positioning, as well discover the appropriate distribution channels.+ Conducted holistic analysis of industry, market, competition, and consumers as a fact-based foundation for a complete go-to-market strategy.

+ Led the process in writing and coordinating content for the newly rebranded website.+ Designed new promotional material for e-mail campaigns to be released to current, prospective, and previous clients.+ Researched lead generation marketing opportunities to discover potential new clients.