Results-driven marketing leader with a proven track record in scaling conversions through data-driven strategies and team leadership. Expertise in response-based digital marketing and analytics, exceling at crafting campaigns that drive measurable growth. With a deep understanding of human behavior and decision-making, he takes a methodical, analytical approach to unlocking opportunities and delivering impactful results. As a true growth marketer, he is dedicated to empowering teams and creating strategies that not only meet but exceed sales and marketing goals. Category experience spans the following categories:Finance: Capital Group (American Funds), Trade StationReal estate: TriPointe Homes and Berkshire Hathaway home servicesE-commerce: Lenovo, Brooks Brothers, Forever21Lead generationSVOD: Fox Entertainment, Craftsy (NBCu)Consumer package goods: Red Bull, Tillamook, Zico Coconut WaterSpecialties include: digital media, digital marketing, data analytics, digital strategy, search engine marketing, search engine optimization, audience utilization, social media marketing, affiliate management, display advertising, retargeting, site testing and optimization, mobile app advertising and team management
Listed skills include Digital Marketing, Email Marketing, Sem, Social Media Marketing, and 46 others.