Stilrent Agency is a digital marketing agency specializing in creative content production and brand building.Our strength lies in our customization of our services and the crafting of experiences.We tailor-make all of our concepts & solutions to your needs.Based in Vaasa & Helsinki.Content Production / Social Media / Creative Conception / Events / Branding / Pop-Up stores / Brand launches / Music videos

Worked in the Northern Europe Brand & Reputation team and as a part of the Finnish cross-functional team-During 2023 Media Literacy Week organized a "Fighting Misinformation Online" hybrid conference with international & national media literacy experts as speakers and in the audiencehttps://newsonair.withgoogle.com/events/fighting-misinformation-online-what-finland-has-uncovered

The French Legacy group is a private holding group for the luxury made in France shoe brands Clergerie, Avril Gau, Violet Tomas & HeschungIn charge of social & communication strategy for the portfolioLeading 360 digital agencies with social media management, content creation & social media activationsIn charge of the editorial line copywriting and execution of strategy Influencer marketing, media campaigns, content creationIn charge of global Press Relations

Estates & Wines is Moët Hennesy's premium wine division which portfolio includes 7 wine estates from the New World, with the flagship brands Cloudy Bay & Terrazas de los Andes- Piloting & leading the social media strategies for the E&W's 7 wine brands- Leading media campaigns in coordination with agencies & markets (US, ARG, AUS, UK, NZ)- Community management- Content creation : briefing photographers & content creators, creating guidelines for marketsInfluencer marketing : sourcing, briefing, leading activations- Leading 360 digital agencies with social media management, content creation & social media activations- Winner of LVMH DARE - intrapreneurial challenge with the project CAREY- a biodegradable on the go wine packaging

Clothèque - Scandinavian styled fashion renting platformSustainable. Nordic. Minimalistic.Clothèque is an online platform offering clothes & accessories from top Scandinavian brands for rent via monthly subscriptions or one-time rentals.Based in Paris and delivering in the entire France metropolitan. www.clotheque.com

Sarenza is a French e-commerce site specializing in shoes and bags. Sarenza has been voted France’s favourite fashion website and Best Footwear and Accessories Retailer of the Year. Sarenza is present in 17 different European countries and sells over 700 shoe- and accessory brands with over 40,000 styles. Launching of the site Sarenza.fi• Part of the team launching the Finnish website in 2016• Giving strategic advice on the localization based on cultural knowledge and research of the Finnish market• Developing & implementing strategies for localization of the content, CRM, social media and diverse different projectsWeb content management:• Responsible for all visual and editorial content on the website.• Creation of regular promotional campaigns. • Analyzing and reporting the site’s KPIs.• URL creation and optimizing based on SEO best practises.• Analyzing of consumer experience & behavior• Responsible for testing and implementing site-improvements and content optimizing.E-mail marketing & CRM:• Weekly newsletters customized for the Finnish market.• Segmentation & A/B-testing• Optimizing loyalty emails as well as transactional emails.• Analyzing and reporting the e-mail’s KPIs.• Adobe Campaign Other:• SEO optimizing• Analyzing performances in Google Analytics• Basic HTML-coding• Translation: French-Finnish-English-Swedish• Social Media content creation & optimization

Consulting mission for L'Oréal Research and Innovation Department, as a part of the MSC International Strategy & Influence.The main objective for the mission was to identify strategies and the interconnectivity of network influence in the cosmetic and beauty industry in order to provide strategic recommendations. Secondary objectives was to detect new trends that may create opportunities or threats for L'Oréal.

Co-founded and operated a seasonal summer café food truck. Filed for a general partnership, and operated the food truck for two summers. Responsible for business development, budgeting, marketing, customer relationships, day-to-day operation of the business (creation of our menus, preparing and making our items, inventory, customer service, transportation of the truck etc.).