Creative Director
CurrentManaging the consulting, strategy, marketing, video production, content strategy, web design,copywriting, storytelling, animation, branding and social media for a $5M collaborative contractcreative agency specializing in bringing top talent and scalable solutions to 50% of the Fortune 50companies as well as independent start-up ventures. • Achieved two best ever performing brand scores and a top performer score by collaborating with premiere consumer products company to determine core messaging for yearly campaign of three major household brands. Facilitated brainstorming sessions, developed story boards, created mock up visuals, developed campaign story, recorded vocal tracks, edited video/ audio recordings and delivered all creative components required for full production. • Managed full naming, branding and go to market plan for content and advertising for a new, virtual reality digital game. Captured desired number of end users within 12 months which enabled Gen 2 product re-design into more profitable healthcare niche. • Increased internal customer engagement experience by 25% and improved overall employee morale for major insurance provider by developing a strategic roadmap for two underperforming divisions. Guided executive brainstorming sessions to collect 60+ insights which led to 5 actionable division-wide initiatives. • Led ongoing creative and messaging development for a Crossfit equipment brand manufacturer to drive 10% YOY revenue growth in the past 24 months.
