Erica Mobley Email and Phone Number
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Experienced Insights Professional with demonstrated history of success working in the Consumer Packaged Goods industry. Skilled in Market Research, Product Development, Brand Strategy and Operations. Strong educational background with a degree in Consumer Economics, Journalism and a Minor in Merchandising from The University of Georgia.
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Consumer Insights Manager - Global Home CareSpectrum Brands, Inc Apr 2024 - PresentMiddleton, Wi, UsLeads consumer insights for Home and Garden brands Spectracide, Hotshot, Repel, Cutter and Rejuvenate. -
Manager, Consumer Insights - Sharpie, Expo, PrismacolorNewell Brands Jan 2023 - Mar 2024Atlanta, Ga, UsLeads a consumer and shopper insights team working to deliver innovation and retail strategy for Sharpie, EXPO and Prismacolor brands. -
Manager, Consumer Insights - Nuk, GracoNewell Brands Jul 2020 - Jan 2023Atlanta, Ga, UsLeads consumer and shopper insights in brand development working to deliver innovation and sales strategy for the Baby Care (NUK) business and Front End Innovation (Graco) group. -
Associate Manager, Consumer Insights - SharpieNewell Brands May 2019 - Jun 2020Atlanta, Ga, UsMarket research analyst in brand development working to deliver innovation strategy in the pen and permanent marker (Sharpie) categories. -
Associate Manager, Marketing - WritingNewell Brands Oct 2016 - May 2019Atlanta, Ga, Us- Accountable for processes to develop brand innovation and communication strategies to build consumer demand and market share.- Responsible for contributing to category strategy, integrated brand planning and innovation management from a process perspective.- Responsible for implementing updated and new processes to promote greater efficiency and overall agility within the division.- Manages the Stage Gate Keeping process for all innovation projects, in order to build a brand’s innovation strategy and funnel health.- Responsible for managing career objectives, delegating team responsibilities and overseeing team deliverables from a managerial standpoint for graduate rotational assistant(s).- Translates marketing objectives into strategies and plans from a process perspective.- Responsible for tracking Marketing KPIs, identifying knowledge gaps and delivering solutions through publishing process improvements.- Manages product marketing, activation, and advertising budgets across all writing brands.- Responsible for global training initiatives, including regional teams (EMEA, LATAM, APAC, ANZ), to ensure processes and ways of working are consistent with global, enterprise-wide practices.- Leads commercialization process for upcoming innovation projects ensuring on time deliverables for product sell-in to customers.- Leads ideation review sessions in effort to fill the innovation funnel with bigger, better ideas.- Responsible for funnel slippage analysis to inform and educate leadership on time/cost/quality risks in the funnel.- Develops operational work streams to promote Marketing and cross-functional connectivity.- Responsible for creating content and executing innovation trainings for the Consumer Care team.- Responsible for Vendor relationship management: Marketing x external agencies- Participates in briefing agencies on communication objectives, advertising and media plans. -
Member Of Alumni Board Of DirectorsThe University Of Georgia Jul 2015 - Jul 2017Athens, Ga, Us- Event planning centered around alumni involvement within the college. -Fundraising and promotion of giving to the college and university. -Connecting with current students at FACS to promote Alumni Association presence and recruit members. -Network with other chapters of the Alumni Association outside of Athens to keep connected and continue to grow a strong presence outside of home base. -
Assistant BuyerTailored Brands, Inc. Sep 2014 - Oct 2016Houston, Texas, UsMen's Sportswear, Denim, Shorts, and Activewear.-Provides operational support to the Senior Buyer.-Responsible for buying total denim for all doors. -Creates and implements a 6 month financial plan for buying area. Analyzes and updates in-season as sales change. -Conducts gross margin and vendor profitability analysis.-Uses both quantitative and qualitative research and reporting to determine future buys, business plans, promotional cadences, and to determine what elements of the product are valuable to the consumer. -Analyzes current merchandise performance using reports created in MicroStrategy 9. -Negotiates with vendors and suppliers on costing and discounts where applicable. -Analyzes and resolves order discrepancies.-Provides merchandise direction, including key item presentations and flow of goods to the stores.-Makes monthly promotion and markdown decisions (Sku Rationalization). -Contributes to the overall aesthetic of private label within our divisions.-Point person for store communications and requests. -Creates product ticketing information.-Keys purchase orders.-Manages all product samples for photoshoots, meetings, and previous season trend references.
Erica Mobley Skills
Erica Mobley Education Details
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The University Of GeorgiaConsumer Economics -
The University Of GeorgiaMerchandising -
The University Of GeorgiaConsumer Journalism
Frequently Asked Questions about Erica Mobley
What company does Erica Mobley work for?
Erica Mobley works for Spectrum Brands, Inc
What is Erica Mobley's role at the current company?
Erica Mobley's current role is Consumer Insights | Strategy | Trends | Brand Building.
What is Erica Mobley's email address?
Erica Mobley's email address is en****@****ail.com
What is Erica Mobley's direct phone number?
Erica Mobley's direct phone number is (800) 424*****
What schools did Erica Mobley attend?
Erica Mobley attended The University Of Georgia, The University Of Georgia, The University Of Georgia.
What are some of Erica Mobley's interests?
Erica Mobley has interest in See 6, Writing, Eating, Blogging, Volunteering, Fashion, Styling, Doing, Baking, See Less.
What skills is Erica Mobley known for?
Erica Mobley has skills like Interior Design, Writing, Administrative Assistance, Merchandise, Profession, New York City, Visual Merchandising, Charities, Market, Sound, Winter, New Ideas.
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