Erica Mason (She/Her) Email & Phone Number

Canada

Toronto, Ontario, Canada

• Collaborates with Analytics to design a data-driven onboarding series using vouchers, points and gamification to maximize potential value in early lifecycle.
• Identifies high value and at-risk customer segments to maximize LTV and reduce churn through targeted offers.
• Leads a growing team of 2 FTE’s and 2 PTE’s responsible for maximizing a 7-figure marketing budget through weekly Loyalty Program Rewards & Challenges to hit sales and engagement KPIs.
• Facilitates constant test & learning, socializes performance and metrics to senior leaders.

Toronto, Ontario, Canada

• Hired, trained and managed the B2B & Courier eCRM team responsible for 30+ multi-channel manual monthly deployments, along with eCRM strategy development, implementation, tool utilization, strategic initiatives.
• Increased eCRM automation to 70%+ for both B2B and Couriers by implementing automated lifecycles and campaigns, a consolidated newsletter, redesigning email templates, optimizing operational processes, and streamlining.
• Strategically optimized B2B Partner Lifecycles, delivering exceptional results that surpassed KPIs (e.g., a 65% Open Rate and a 7% Click-To-Open-Rate).
• Initiated and managed agency collaboration to drive large-scale strategic projects such as Skip's courier onboarding lifecycle, the introduction of SMS capabilities, and the integration of an advanced email preference.

Toronto, Ontario, Canada

• Strategized, built and socialized inaugural multi-channel B2B partner lifecycle communications to improve Lead Conversion, Activation, Onboarding and Retention.
• Developed and managed eCRM strategy for couriers and B2B partners to deliver data-driven, cross-channel marketing campaigns (Email, SMS, Portal).
• Worked cross-functionally to execute eCRM campaigns from content, production, testing, setup and execution.
• Responsible for data modeling & segmentation in Braze and Salesforce Marketing Cloud.
• Developed and coached teammates on inaugural B2B and courier eCRM processes.
• Led the implementation of a B2B Preference Center, reducing average unsubscribes by 23%.

Toronto, Ontario, Canada

• Collaborated cross-functionally with Sales and Operations to inform project briefs and propose solutions to the Executive Team.
• Created streamlined processes while executing thorough A/B Testing along with creatively utilizing HubSpot’s sales, marketing and automation capabilities to optimize email deployment.
• Lead process improvement implementation, training sessions and compliance tactics for 20+ staff.
• Subject Matter Expert for all HubSpot sales initiatives, email list segmentation, administration, reporting and data organization to optimize processes.
• Built and maintained sales enablement documents and sales process in PandaDoc to ensure prospects are receiving easily understood, up-to-date and aesthetically pleasing product information.

Toronto, Ontario, Canada

• Central point of contact for inbound sales inquiries from all channels, Chatbots and web aggregators.
• Conducted Private Office customer sales for 8 co-working buildings by applying excellent communication, project management and organizational skills.
• Managed lead nurturing in HubSpot through the sales pipeline to negotiation and contract creation.
• Pro-actively understood issues with HubSpot (CRM) usage, internal processes, and sales-enablement material in order to create improved Sales and Operations processes.
• Participated in a new-hire interview process and responsible for their administrative training.

Toronto, Canada Area

I spearheaded the logistics and coordination of up to 75 concerts per year across North America while working cross-functionally in sales. I arranged the technical, hospitality, transportation and production elements of all shows and created comprehensive training documents in order to train and manage off-site artists, event and technical employees. I.

Toronto, Canada Area

• Took an internship opportunity at Weber Shandwick to expand my communications and integrated media skill set.
• Wrote press release for a Fortune 500 client and secured regional media pickup in all print and online Metroland publications.
• Conducted thorough research of markets, logistics and partnership opportunities according to client and media plan guidelines.
• Worked in tandem with team to execute program launches, monitoring and reporting on traditional and social media coverage.

• Coordinated all events at Artscape Sandbox while managing venue sales, event logistics and event reporting in Salesforce.
• Provided event logistic and staffing support for Daniels Spectrum by assisting with client consultations, organizational planning and vendor management.
• Organized weekly staff schedules and prepared bi-weekly payroll for 15-40+ part-time venue and technical staff.
• Assisted the execution of Artscape Sandbox’s marketing and social media strategy through creative content development.

Toronto, Canada Area

• Coordinated event logistics with clients, caterers and vendors for 15+ events a month.
• Create detailed event briefs, A/V schedules and floor plans to comply with building operational codes alongside client and employee expectations.
• Conducted sales tours which led to a 27.5% increase in event sales in a single quarter.
• Created detailed staffing schedules for 13+ staff while complying with labour and union regulations.

Toronto, Canada Area

Provided administrative support for the operations of Artscape Youngplace, including the booking, payment processing and organization of space rentals. I was an active user of Salesforce and program systems to create, maintain and monitor data. I was selected to support and work closely with Artscape Launchpad through its launch of the Creative.

Toronto, Canada Area

Supervised a range of social, professional and performance-based events during the set-up, execution and tear down of the event. I was responsible for communicating with clients, tenants, caterers and vendors to ensure their complete satisfaction with the venue and event.

Toronto, Canada Area

Trained to create a variety of exceptional quality drinks with ease and under pressure while connecting with customers. My experience translated into being highly qualified at multi-taking and pro-active problem solving.

Artscape Youngplace & Artscape Sandbox

Created and published daily content on Artscape Youngplace’s social media channels and online news blog using Hootsuite. I also helped support Artscape’s studio rentals by preparing spaces for rentals and assisting clients, tenants and the public during events.

London, Canada Area

Trained staff on all aspects of the business while displaying leadership qualities through delegating and planning in order to ensure success.

London, Ontario, Canada

Bachelor Of Arts (Ba) With Honours, Creative Industries

Activities and Societies: Creative Industries Alumni Association Entrance Scholarship Dean's Honour List CGPA 3.64 Specialized in.

French Immersion

Activities and Societies: Student Council Junior Deputy Prime Minister 2010-2012 Graduated with a 94% average. Continued my studies in.