Eric Appelbaum, Mba Email & Phone Number

Greater Harrisburg Area

Responsible for building the company's first aftermarket direct-to-consumer (D2C) business unit focused on after-market window and patio door screens. Develop an omnichannel business strategy with D2C, e-Retail, and in-store retail, centered around a superior customer experience.

Conshohocken, Pennsylvania, United States

• Successfully launch the company's first Direct Sales Platform in its 92-year history, where we have developed a new sales channel for selected products. Additionally, responsible for E-commerce relating to pricing strategies and omnichannel sales strategy.• Increase organic keyword rankings by 2756% with comprehensive content strategy plan leading to long-term SEO site value and multi-million dollar customers.• Navigate the complexities of the States' Departments of Food and Agriculture to successfully register - and commercially market - innovative soil amendments, growing media, and fertilizers.• Drive brand awareness to Microlite product line by expanding distributer footprint, diversifying existing customer base into new markets and applications, and representing the company at regional and national chemicals and coatings exhibitions. • Responsible for aspects of sales, new product development, branding, advertising, and marketing.

Conshohocken, Pennsylvania, United States

• Build and cultivate strategic distributor relationships through product training, education, and exhibition support. • Liaise with and manage industry consultants to grow specialty product lines through new product development. • Develop and manage communications, collateral, media, and advertising materials to effectively represent the company• Increase website traffic 200%+ via inbound lead generation while seeing a 70% reduction in bounce rates due to marketing retention efforts.• Handcraft content marketing strategy that has led to a 1000%+ in SERP keyword rankings. • Support the sales and technical teams to drive customer acquisition and brand awareness• Manage relationships with external vendors and marketing partners• Establish marketing budgets and support new product development• Create a closed-loop reporting system to properly identify marketing source attribution.• Oversee the management and upgrade of both CRM and ERP systems.

Exton, Pa

Drive and manage digital integration across marketing initiatives for Broad Market, Consumer Acquisition and Customer Marketing segments within Transamerica. Acting Business Product Owner (BPO) for Direct to Consumer and Affinity Marketing technology and development teams.The Transamerica companies offer a wide array of innovative financial services and products with a common purpose: to help individuals, families, and businesses build, protect and preserve their hard-earned assets

Greater Philadelphia Area

Keane has been providing services to address the complexities of unclaimed property for more than 65 years. Keane provides a comprehensive array of business services to help companies achieve compliance with state unclaimed property laws and regulations, while identifying and mitigating the risks associated with non-compliance. No other firm offers our complete suite of services solely focused on unclaimed property. From customized communication and risk mitigation programs to in-depth consulting and annual compliance reporting, Keane provides corporations, mutual funds, banks, brokerage, insurance companies, and transfer agents with a level of service that is unmatched.

West Chester, Pa

In 2014, I converted web visitors into qualified leads through engaging content and transformed them into qualified sales opportunities. This strategy contributed to three year revenue growth of 65% with 2014 lead flow of 16,000+ qualified leads.• Since joining in 2011, help facilitate the following accolades: Inc 5000 fastest growing company (2012, 2013, 2014), Philadelphia top 100 company, 2014 Philadelphia Magazine - Best of Philly, ranked 9th in the country by Landscape Management Magazine.• Pursue only the best digital marketing conferences to further my education in digital marketing. Since 2012, I have attended the following industry conferences: SMX, SES, PPC Hero, Hubspot Inbound Conference.• Held responsible for all outbound and inbound marketing endeavors, print collateral, website design and maintenance.• Accountable for the construction and implementation of a $1MM Marketing budget.• Work in tandem with sales, customer service and operations departments to ensure the implementation of the marketing plan is coordinated, aligned, and consistent with key business goals. • Identify marketing opportunities by determining consumer requirements; defining market, competitor’s share, and competitor’s strengths and weaknesses.• Transformed both companies outbound marketing strategy into an inbound marketing strategy, focusing on attracting consumers with search engine friendly, well written content. • Work comprehensively with—and directly report to—a Philadelphia 40 under 40 CEO.

Research and gather necessary information on the digital signage industry, competitors, and events and tradeshows. Manage and oversee public relations operations. Organizing, performing searches and running reports in sales databases. Contribute written works for outbound Scala communication. Ultimately contribute to Scala social media.

West Chester, Pa

West Chester University Of Pennsylvania, West Chester, Pa

Collaborated with other Senators during the duration of the Senate year. Managed communication between SGA and specific committees, organizations, and alliances.Coordinated with the advisor of committee for clarification of the organization’s structure and function. Reviewed the financial affairs of the organization and make subsequent recommendations to the board.

Indiana University Of Pennsylvania, Indiana, Pa

Broadcasted information and increased the awareness of other members to cross-cultural issues and world diversity within the field of International Business.

Graduate, Mba, 3.73

Capstone project: Work with a team of four Temple MBA students (Fox Management Consultants), to reimagine and redefine SEPTA's.

Business Administration Marketing, Marketing, 3.3

Activities and Societies: Student Government Association, National Society of Collegiate Scholars, American Marketing Association.

International Business

Activities and Societies: International Business Association, American Marketing Association, Measles Inititative, American Cancer Society.