Eric Appelbaum, Mba Email and Phone Number
Eric Appelbaum, Mba work email
- Valid
- Valid
- Valid
- Valid
- Valid
Eric Appelbaum, Mba personal email
- Valid
- Valid
Eric Appelbaum, Mba phone numbers
In today's fast-paced digital landscape, adapting to change is essential for staying competitive. My work and leadership highlight the importance of setting a clear vision and aligning efforts through data-driven, agile decision-making. I prioritize communicating digital transformation goals across the organization to ensure alignment at all levels. Leveraging both customer and operational data, I guide decision-making, anchoring the digital transformation process in measurable outcomes. By fostering a culture of innovation and continuous learning, I enable businesses to respond swiftly to market trends and technological advancements.I am a marketer focused on digital transformation, driving company growth by identifying new markets, applications, and opportunities for differentiated expansion through a stage-gate process. As an eCommerce and digital marketing leader, I specialize in a Marketing Measurement Model that aligns with strategic business goals, using Key Performance Indicators (KPIs) to define and track success. By setting clear KPI parameters, I can pinpoint the outcomes and conversions that determine the effectiveness of each campaign. Using analytics, I design new campaigns and continually assess the performance of existing ones. With 7+ years of experience in vertically integrated companies, I have focused on revenue diversification and profit growth, bringing traditional B2B-manufactured products into consumer markets. I am a motivated, detail-oriented professional who takes pride in delivering impactful results.Specialties: Brand Positioning & Engagement. Data-Driven Marketing. Customer Journey Optimization. eCommerce Growth Strategy. Performance Marketing. Omnichannel Marketing. Marketing Measurement Model Development. Campaign Analytics & Optimization. Customer Acquisition & Retention. SEO/SEM Optimization. Conversion Rate Optimization (CRO). Consumer Insights & Trend Analysis.
The Ritescreen Company, Llc
View- Website:
- ritescreen.com
- Employees:
- 80
-
Director Of Digital MarketingThe Ritescreen Company, Llc Apr 2022 - PresentGreater Harrisburg AreaResponsible for building the company's first aftermarket direct-to-consumer (D2C) business unit focused on after-market window and patio door screens. Develop an omnichannel business strategy with D2C, e-Retail, and in-store retail, centered around a superior customer experience.
-
Director – Brand Engagement And MarketingDicalite Management Group Oct 2020 - May 2022Conshohocken, Pennsylvania, United States• Successfully launch the company's first Direct Sales Platform in its 92-year history, where we have developed a new sales channel for selected products. Additionally, responsible for E-commerce relating to pricing strategies and omnichannel sales strategy.• Increase organic keyword rankings by 2756% with comprehensive content strategy plan leading to long-term SEO site value and multi-million dollar customers.• Navigate the complexities of the States' Departments of Food and Agriculture to successfully register - and commercially market - innovative soil amendments, growing media, and fertilizers.• Drive brand awareness to Microlite product line by expanding distributer footprint, diversifying existing customer base into new markets and applications, and representing the company at regional and national chemicals and coatings exhibitions. • Responsible for aspects of sales, new product development, branding, advertising, and marketing. -
Commercial Marketing ManagerDicalite Management Group Feb 2017 - Oct 2020Conshohocken, Pennsylvania, United States• Build and cultivate strategic distributor relationships through product training, education, and exhibition support. • Liaise with and manage industry consultants to grow specialty product lines through new product development. • Develop and manage communications, collateral, media, and advertising materials to effectively represent the company• Increase website traffic 200%+ via inbound lead generation while seeing a 70% reduction in bounce rates due to marketing retention efforts.• Handcraft content marketing strategy that has led to a 1000%+ in SERP keyword rankings. • Support the sales and technical teams to drive customer acquisition and brand awareness• Manage relationships with external vendors and marketing partners• Establish marketing budgets and support new product development• Create a closed-loop reporting system to properly identify marketing source attribution.• Oversee the management and upgrade of both CRM and ERP systems.
-
Online Marketing LeadTransamerica Sep 2015 - Feb 2017Exton, PaDrive and manage digital integration across marketing initiatives for Broad Market, Consumer Acquisition and Customer Marketing segments within Transamerica. Acting Business Product Owner (BPO) for Direct to Consumer and Affinity Marketing technology and development teams.The Transamerica companies offer a wide array of innovative financial services and products with a common purpose: to help individuals, families, and businesses build, protect and preserve their hard-earned assets -
Marketing ManagerKeane Mar 2015 - Sep 2015Greater Philadelphia AreaKeane has been providing services to address the complexities of unclaimed property for more than 65 years. Keane provides a comprehensive array of business services to help companies achieve compliance with state unclaimed property laws and regulations, while identifying and mitigating the risks associated with non-compliance. No other firm offers our complete suite of services solely focused on unclaimed property. From customized communication and risk mitigation programs to in-depth consulting and annual compliance reporting, Keane provides corporations, mutual funds, banks, brokerage, insurance companies, and transfer agents with a level of service that is unmatched. -
Marketing Associate; Internet MarketingGreen Lawn Fertilizing, Inc & Green Pest Solutions Jun 2011 - Feb 2015West Chester, PaIn 2014, I converted web visitors into qualified leads through engaging content and transformed them into qualified sales opportunities. This strategy contributed to three year revenue growth of 65% with 2014 lead flow of 16,000+ qualified leads.• Since joining in 2011, help facilitate the following accolades: Inc 5000 fastest growing company (2012, 2013, 2014), Philadelphia top 100 company, 2014 Philadelphia Magazine - Best of Philly, ranked 9th in the country by Landscape Management Magazine.• Pursue only the best digital marketing conferences to further my education in digital marketing. Since 2012, I have attended the following industry conferences: SMX, SES, PPC Hero, Hubspot Inbound Conference.• Held responsible for all outbound and inbound marketing endeavors, print collateral, website design and maintenance.• Accountable for the construction and implementation of a $1MM Marketing budget.• Work in tandem with sales, customer service and operations departments to ensure the implementation of the marketing plan is coordinated, aligned, and consistent with key business goals. • Identify marketing opportunities by determining consumer requirements; defining market, competitor’s share, and competitor’s strengths and weaknesses.• Transformed both companies outbound marketing strategy into an inbound marketing strategy, focusing on attracting consumers with search engine friendly, well written content. • Work comprehensively with—and directly report to—a Philadelphia 40 under 40 CEO. -
InternScala Inc Sep 2010 - Jun 2011Research and gather necessary information on the digital signage industry, competitors, and events and tradeshows. Manage and oversee public relations operations. Organizing, performing searches and running reports in sales databases. Contribute written works for outbound Scala communication. Ultimately contribute to Scala social media. -
MemberWest Chester University - American Marketing Association 2008 - 2011West Chester, Pa
-
Special Assignment Senator; Finance Committee MemberStudent Government Association Sep 2009 - May 2010West Chester University Of Pennsylvania, West Chester, PaCollaborated with other Senators during the duration of the Senate year. Managed communication between SGA and specific committees, organizations, and alliances.Coordinated with the advisor of committee for clarification of the organization’s structure and function. Reviewed the financial affairs of the organization and make subsequent recommendations to the board.
-
MemberInternational Business Association Aug 2008 - May 2009Indiana University Of Pennsylvania, Indiana, PaBroadcasted information and increased the awareness of other members to cross-cultural issues and world diversity within the field of International Business.
Eric Appelbaum, Mba Skills
Eric Appelbaum, Mba Education Details
-
3.73 -
International Business
Frequently Asked Questions about Eric Appelbaum, Mba
What company does Eric Appelbaum, Mba work for?
Eric Appelbaum, Mba works for The Ritescreen Company, Llc
What is Eric Appelbaum, Mba's role at the current company?
Eric Appelbaum, Mba's current role is Director of Digital Marketing at The RiteScreen Company, LLC.
What is Eric Appelbaum, Mba's email address?
Eric Appelbaum, Mba's email address is ea****@****ite.com
What is Eric Appelbaum, Mba's direct phone number?
Eric Appelbaum, Mba's direct phone number is +161072*****
What schools did Eric Appelbaum, Mba attend?
Eric Appelbaum, Mba attended Temple University, West Chester University Of Pennsylvania, Indiana University Of Pennsylvania.
What are some of Eric Appelbaum, Mba's interests?
Eric Appelbaum, Mba has interest in Real Estate, Marketing, Sales, Insurance.
What skills is Eric Appelbaum, Mba known for?
Eric Appelbaum, Mba has skills like Marketing, Social Media Marketing, Ppc, Marketing Strategy, B2b, Online Advertising, Customer Service, New Business Development, Seo, Advertising, Online Marketing, Leadership.
Who are Eric Appelbaum, Mba's colleagues?
Eric Appelbaum, Mba's colleagues are Bob Dadurka, Aaron Nyer, Shahid Zia, Randy Wenrich, Sean Wiest, Tyler Carrier, Jonathan Lebo.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial