Erica Prowisor Email & Phone Number

Re-imagined IQVIA’s Patient Recruitment products and services by assessing the competitive landscape, developing pricing strategies, enabling direct patient engagement, creating a scalable delivery model, and changing paradigms. Worked cross-functionally with Legal, Privacy, Infosec, Finance, Technology, and HR to transform the Patient Recruitment business from an hourly/commoditized model to a value-based model.Architected a full enterprise-wide “End-to-End” ecosystem, including AI/ML-based patient identification, trial matching, scheduling, and retention technology. Supported Sales, Go-To-Market, Business Development and Operational delivery for R&D, Clinical, and Real-World Teams.Designed and implemented full Diversity product/service suite.Developed global call center capabilities in variable cost model. Supported identification, assessment, valuation, and due diligence processes for M&A targets.Thought leadership efforts included multiple speaking engagements and articles. Full accountability for multi-million dollar Capex budget. Lead team of more than 175 FTEs, exceeded NNB goals (5x+) to become the market share leader in Patient Recruitment and Retention.

Full P&L responsibility of a ~ $50MM annual global marketing budget and Global Enrollment Operations team with ~ 50 FTEs. Through integrated strategic efforts across all marketing tactics, multiple therapeutic indications, and in countries around the world, built a best-in-class patient enrollment organization, achieving aggressive growth rates for over a decade.

Overview: Drove profitability and growth for twenty-eight Retail branch locations and 670 loan officersFull P&L accountability for an annual marketing budget of $18.5 million and over 20 distinct marketing campaigns, across multiple media types, designed to provide a steady stream of highly qualified leadsProvided strategic direction for all marketing programs, leveraging comprehensive analytics to drive targeted acquisition and retention effortsResponsible for utilizing statistical models, profiling, and response/conversion information to optimize consumer segmentation strategiesSelect Skills:Web Marketing: E-Mail Campaigns • Search Engine Marketing (PPC and SEO) • Lead Incubation and Pipeline Management Programs • Website/ Splash Page Development • Interactive Media Buying • Affiliate Marketing • Lead Aggregator Programs • Co-Registration Programs • Viral MarketingStrategic Direct Marketing: Define business objectives and marketing strategies • Develop and execute marketing campaigns, including ITA, Pre-Approved, and Trigger Programs • Streamline operations/ fulfillment • Sales Training • Manage creative development, media selection, production • Analyze campaign results • P&L Management • Project Management Data Optimization and Database Modeling: Analyze internal and external data sources • Enhance lists with demographic, geographic, and psychographic data • Maintain high performance lists • Analyze and segment consumers • Identify trends and target most profitable segments • Maximize ROI

Responsible for identifying and driving rapid and significant growth in customer acquisition and retention Developed, produced and launched successful direct marketing campaigns using direct mail, print, telemarketing, street teams, radio, PR, and television to increase market share and revenue with both existing customers and external customer targetsLead direct marketing-related E-Commerce and E-Marketing initiativesInterfaced with other businesses identifying synergies and cross-sell opportunities across business lines to mortgage and non-mortgage customersDrove change and process improvements to achieve operational efficiencyLeveraged qualitative and quantitative consumer-driven market research in combination with market data collected by individual business linesEvaluated existing plans and programs to ensure appropriate allocation of human and financial resourcesBuilt strong relationships with business leaders and marketing counterparts in the company

Mba, Marketing And Finance

GPA = 4.0/4.0

Bs, Psychology; Business

Activities and Societies: Delta Mu Delta, Pennsylvania State University Scholar, Golden Key National Honors Society, PSU Psychology Club.