Erica Prowisor Email & Phone Number

Re-imagined IQVIA’s Patient Recruitment products and services by assessing the competitive landscape, developing pricing strategies, enabling direct patient engagement, creating a scalable delivery model, and changing paradigms. Worked cross-functionally with Legal, Privacy, Infosec, Finance, Technology, and HR to transform the Patient Recruitment business.

Full P&L responsibility of a ~ $50MM annual global marketing budget and Global Enrollment Operations team with ~ 50 FTEs. Through integrated strategic efforts across all marketing tactics, multiple therapeutic indications, and in countries around the world, built a best-in-class patient enrollment organization, achieving aggressive growth rates for over a.

• Overview: Drove profitability and growth for twenty-eight Retail branch locations and 670 loan officersFull P&L accountability for an annual marketing budget of $18.5 million and over 20 distinct marketing campaigns.
• Search Engine Marketing (PPC and SEO)
• Lead Incubation and Pipeline Management Programs
• Website/ Splash Page Development
• Interactive Media Buying
• Affiliate Marketing

Responsible for identifying and driving rapid and significant growth in customer acquisition and retention Developed, produced and launched successful direct marketing campaigns using direct mail, print, telemarketing, street teams, radio, PR, and television to increase market share and revenue with both existing customers and external customer targetsLead.

Mba, Marketing And Finance

GPA = 4.0/4.0

Bs, Psychology; Business

Activities and Societies: Delta Mu Delta, Pennsylvania State University Scholar, Golden Key National Honors Society, PSU Psychology Club.