Erica T. Email & Phone Number

Sarasota, Fl, Us

Model and actress for Savage Models. Represented within the Pacific North West.

Sarasota, Florida, United States

Worked with ModSet Jewelry to create a brand vision and e-commerce website.• Created and launched entire e-commerce Shopify website for ModSet Jewelry; maintained backend products, copy, inventory, and SEO• Initiated and managed email marketing for brand (open rates ~40.7%, click through rates ~3.2%) • Photographed, edited, and implemented all studio product photography for 100 products• Sourced and delegated copywriters, lifestyle photographers, models, social media marketers, and SEO team

Portland, Oregon

Oversaw creative direction for advertising and marketing with Portland Leather Goods. Was in charge of creative direction for photography and video, e-commerce, product design, and internal expansion.Some of the tasks I headed:• Assessed and interviewed over 500 creative candidates; grew creative team from 1 to 15• Directed and developed teams of 10-15—cultivating a supportive and hardworking environment • Streamlined creative workflow by creating organization systems for 2000+ design and image files • Improved and designed email marketing, increasing sales by 166% on send out days• Produced, scouted, styled, and directed 100+ photoshoots and videoshoots• Worked with cross-functional teams of designers, developers, marketers, and photographers to ensure product launch deadlines were met• Designed and lead complete Shopify user interface and experience transformation using Adobe XD and Shopify, increasing annual sales by 200%

Portland, Oregon Area

• Oversaw operations and supply-chain logistics for international orders of 5 new product designs in South America and Asia• Provided tech-packs and manufacturing standards and guidelines for 5 new products and existing core products• Created 20+ prototypes and final sample for manufacturers in Mexico• Trained and oversaw Mexican manufacturing teams of 200+ on production standards and quality control in Spanish and English

Sarasota, Florida

Oversaw design, production, and management of Erica T Inc., a jewelry company. Also served as main designer and photographer for company's products. Managed social media.