Eric Archuleta Email & Phone Number

United States

New York, Ny, Us

• Lead Instructor for the Digital Marketing course and Marketing Leadership program at BrainStation in Miami, Florida.• Provide upskilling in SEM, Email, Content Marketing, B2B, B2C, AI, Artificial Intelligence, Generative Ai and more to future-proof careers.• Achieved top student reviews and and positive feedback on course content.

Arch Media provides Digital Transformation consulting and advisory services. We have worked with major brands to Envision, Design and and Deliver growth strategies empowered by emerging technologies and thinking. Clients include: Key Lime Interactive & Tyco/Johnson Controls, Prior Clients include Office Depot, Diamond.com, General Mills, Palm Beach Jewelry. Also founded, invested and successfully exited multiple startups including MusiciansHut.com (2010) and Ag2 Technology (2019).

San Jose, Ca, Us

As a leader in the Digital Performance Group (DPS) at Adobe - oversee a team of top Marketing Consultants with a charter of delivering the highest value from Adobe's Digital Experience platform. Provide Strategy, Best practices, and industry knowledge to create value on the Adobe Platform and infuse our clients marketing programs with game changing marcom strategy and technology (Ai/ML, Generative Ai, CDP, Journey Orchestration, Analytics, etc.).

Redmond, Washington, Us

As part of Microsoft WW, advisor on Digital Transformation and Innovation across our top strategic clients & partners. Cross-Industry advisory to guide CxO's in Media, Entertainment, Sports, Tech, Telco, Hospitality, and other strategic marquee customers. Providing ideation and envisioning to "Future Proof" global organizations. Bringing these ideas to life through robust innovation via MVP's, POC's and Proto-types which drive bold business outcomes and create change. With a constant focus on Sustainability and Inclusion to enable our customers to achieve more!

Redmond, Washington, Us

As members of the office of the Chief Digital Officer CDO, our advisory team helps businesses envision bold futures and drive change. We help clients re-imagine their future business and embrace emerging thinking + technology to gain competitive advantage – @ Microsoft, we seek to empower every person and organization on the planet to achieve more. We bring cross-industry and cross-domain thinking to drive Digital Transformation, Innovation and create new Customer Experience’s for our clients across the globe.My role is to bring my experience in Media & Entertainment, Retail, Sports and Professional Services to grow the practice and bring Commercial insight across our top accounts.

Usa, Us

Serving as a leader in Digital Transformation & Innovation - part of the Strategy group. Working with CEO's and CXO's to Imagine, Deliver, and Run a Future-proof Enterprise. We utilize design thinking and innovative techniques to identify, explore and deliver Enterprise and cross-industry Digital Transformation Strategy- from Ideation to Execution. Designing and overseeing programs across industries which drive change, increase revenue, decrease costs and deliver cutting edge Customer Experiences. This includes a holistic look across the People, Process and Technology that need to change to create maximum business impact.Manage the MIT IDE (Initiative on the Digital Economy) relationship for the firm as well as drive collaboration with our ecosystem partners such as Singularity University.Deloitte Digital is a global, full-service creative digital consultancy ranked #1 in Customer Transformation.

Round Rock, Texas, Us

Referred to as a Digital Business Partner in the Global Business Services group at Dell, my role was to drive and deliver Digital Transformation Strategy to Fortune 500 clients and across the Global organization. Also, to engage with client CXO’s to Envision, Design, & Execute Transformative and Innovative practices utilizing emerging technologies (Social Media, Mobility, Cloud, Big Data/Analytics, IoT, eCommerce, CRM, DAM), services (Digital Transformation Strategy, Governance, Org Change) and Business Processes. The outcome was a “Future Ready” Enterprise ready to increase Revenue Generation, decrease Operational Cost and improved Customer experience via Digital. As part of this Horizontal practice, I worked across verticals to share best practices, drive innovation, run workshops, and deliver for our clients. In addition, provided thought leadership, build relationships and evangelized the Digital Transformation practice to internal stakeholders and clients. Focus was in Media & Entertainment, Retail, Manufacturing, CPG while supporting the Healthcare and BFSI verticals as well.About Dell Digital Business Services (Rev $3B USD+, 30k+ Global Employees)Previously Perot Systems (Acquired by Dell in 2010) Dell Digital Business Services operates as a strategic business unit working in partnership with Dell Hardware & Software to qualify, propose and close a pipeline of business based on our Digital Transformation expertise. This eco-system created the only true End to End business & technology solution for your Enterprise. From Business Vision to Hardware Dell gives you - The Power to do More! Sold to NTT Data in March 2016

Pune, Maharashtra, In

Responsibilities included Thought Leadership and Executive Management across the organization and clients regarding Digital Trends, Transformation and Innovation. Worked with CXO level client relationships and drove Digital Engagements to build relationships. I was responsible for Revenue generation via innovative offerings such as DEEP (Digital Enterprise Excellence Program), in partnership with Boston Consulting Group (BCG), across all verticals. Worked with Sales and Marketing teams to further build the brand in US and increase/drive revenue from Existing and New accounts, as well as advise and drive Strategic Partnerships. Also, worked Vertical Practice Heads on Strategy and Execution of Go-to-Market plans and productization of new Services and Solutions. Client Engagements included Enterprise Digital Strategy, Social Listening COE, Center of Digital Innovation, Big Data, as well as cutting edge innovation across the Digital Eco-system. Clients include Fortune 50 firms.About Zensar TechnologiesZensar Technologies (NSE:ZENSARTECH) is among the top 20 technology and software services providers (India) servicing fortune 500 clients. Our industry expertise spans across Manufacturing, Retail, Healthcare, Banking Financial Services, Media and Entertainment and Insurance. With over 7,000 associates and presence across US, UK, Europe, Middle East, South Africa, Singapore, China, Australia and Japan, we deliver comprehensive services for mission-critical applications, enterprise applications, infrastructure management, Big Data, CRM and Business Process Management and Digital.Our Digital Enterprise Practice is focused on discovering, designing and delivering cutting edge Strategy, Technology and Solutions via disruptive technologies such as Social, Mobile, Analytics, and Interactive.

As a leader in iGATE’s new horizontal Enterprise Digital Practice, Eric delivered Thought Leadership, Innovation, Consulting and Solutions to the Enterprise - Across Verticals (Banking and Finance, Healthcare/Life Sciences, CPG, Retail, Life Sciences, Media and Entertainment, Manufacturing/Distribution, Travel and Leisure, Energy and Utilities, and Communications). Eric's’ multi-disciplinary experience was a major asset in advising on best practices in emerging digital and media trends across the Enterprise Technology Eco-System driving digital evolution and innovation. He built trust with our clients (CXO level), and drove relationships from handshake thru delivery and into significant downstream revenue. Area’s of expertise included: Digital Strategy, Digital Journey Mapping, Digital Innovation and Future State planning: to tie together OmniChannel Retail, Digital Asset Management, IP Rights Management, Content Management, Mobile, Mobility, Social, Analytics, Big Data, Internet of Everything. Eric is obsessed with Digital Media/Marketing/Technology and has a passion for making Digital “meaningful” for our clients. Eric was a key Executive member of our internal Digital Practice team working to establish best practices for internal programs such as our internal Governance, Operational design, Go-To-Market, Frameworks, and CEO CX (Customer Experience) taskforce. He was an integral part of our vision to continuously improve internal Digital COE’s (Mobile, CRM, Analytics, OmniChannel/eCommerce, Digital Supply Chain, Program Management, CX/DX, UI/UX). He also drove key partnerships and vendor relationships.About iGATE (Acquired by Cap Gemini)Provides full-spectrum consulting, technology and business process outsourcing, and product & engineering solutions with a unique Business Outcomes-based model. Our global organization consistently delivers effective solutions to over 125 Fortune 500 companies. 30,000+ Employees.

Eric was a leader in the Media and Entertainment consulting vertical group in the evolution and development of the consulting practice surrounding eCommerce, Digital Supply Chain and Digital Strategy. Worked with enterprise clients such as NBC, Comcast, Coca-Cola, EMC, Tyco, and Thermo Fisher to enable the power of eCommerce and sound digital strategy to drive revenue. Projects include web 3.0, mobile and social TV/media strategies aligned with emerging technology. B2C, B2E, and B2B eCommerce projects, DAM/MAM (Digital Asset Management), Mobility, Mobile Apps, Cloud Computing, Hybris, SAP, and many others- Design to Delivery. Provided thought leadership and expertise to CXO level leaders.About iGATE (Acquired by Cap Gemini)Provides full-spectrum consulting, technology and business process outsourcing, and product & engineering solutions with a unique Business Outcomes-based model. Armed with over three decades experience and our distinctive philosophy of ‘Accountable for Clients’ Business’ powered by the iTOPS (Integrated Technology and Operations) platform, our multi-location global organization consistently delivers effective solutions to over 375 global clients, over 75 of which are Fortune 500 companies.A diversified, well-trained and motivated talent pool of over 30,000+ people work cohesively to deliver solutions based around a mature global delivery model to clients across the Americas, Europe- Middle East-Africa (EMEA) and Asia-Pacific.

Investor in multiple web 3.0 funds and think-tanks.

Delray Beach, Florida, Us

Eric was in charge of Omni-channel strategic initiatives for the company. Brands included www.Successories.com, Awards.com, Trophy.com, Poster.com, Sheetsbrand.com and other TWS Partnership (Venture Fund) properties. Responsibilities included Corporate/Business Strategy, omnichannel retail, eCommerce, catalog, call center, sales and strategic partnerships.- Led company turnaround to profitability in less than 18 months- Led Merger & Acquisition work of 3+ Companies to drive inorganic growth- Envisioned & Executed Start-up Strategy for multiple new businesses- Led Strategy, Innovation & development effort of Create-Your-Own Web to Print technology (CPQ) & in-house eCommerce platforms- Provided Strategic Planning (B2B, B2E and B2C), Team Building, and Executive leadership- Drove 80% increase in Top line Revenue in first 12 months

Musician's Hut (sold in 2011) was one of the a fast growing e-commerce and retail musical instrument stores on the web . As one of the founders and CDO of the Musicians Hut Brand we positioned the company as a pinnacle Drum and Percussion destination on the internet, and acquired The Drum Works in 2008. Through innovative marketing, gamified ecommerce technology and innovative merchandising the company was able to outpace it larger competitors and became an acquisition target in 2011. Acquired by X8 Drums.

Board Member in charge of Mobile Marketing initiatives and Education Liason.

Atlanta, Georgia, Us

As professor of e-commerce and Internet strategy at the Art Institute of Fort Lauderdale, Eric developed this new and exciting curriculum. Instructed Junior and Senior Level Advertising and Multi-Media students on the art and science of e-commerce and revenue generation on the internet. Course instruction included:1. Internet Marketing Strategy2. Internet revenue generation models (e-commerce, lead generation, continuity etc.)3. Guided website standards and optimization techniques4. Introduction to SEM, SEO, Affiliate Marketing, List Building, CRM, PPC, CPC, Media buying, Web 2.05. Market research techniques and online brand building

Paris, Fr

A new breed of Digital marketing Agency which challenged the traditional advertising business model. As leader in the Global Email marketing and Mobile space Eric's responsibilities included: Creation and Integration of the Go-To-Market Strategy for the US market,Global Digital product Innovation, Strategic Partnerships, and new product development. Set-up and managed offshore global resources for product and program development. Launched multiple successful global Transmedia (Mobile, Broadcast, Digital) campaigns for leading brands

Fort Lauderdale, Fl, Us

Directed strategic initiatives for Digital Experience, Customer Experience and acquisition marketing. Participated in all on-line and direct marketing strategy and execution. Advised on Digital Transformation, website strategy, design and optimization. Directed programs such as lead generation, affiliate marketing, email marketing, media buying, SEM, SEO, local search and any other means of attracting students. Managed Agency relationships with Sapient, Razorfish, and offshore resources.

Marketing and e-commerce Development division - Intermac Direct. Oversaw all ecommerce properties. Responsible for Digital strategy, Design, Implementation andOoperations. Worked with celebrity clients to enrich their online presence. Also, served as head consultant for multi-channel product /service clients and perform media buying, proposals, web strategy, and branding campaigns (Avg Client revenue $20mil+). Worked with major partners such as MSN, Yahoo, Google, AOL and others to secure media placements for in house sites and client sites. •Successfully launched multiple celebrity continuity e-commerce sites •Handled over $40 million in client media and online marketing buys•Closed consulting contracts which grossed over $3.2 million in 2006

Eric was a leader in the Marketing efforts. (IPO: Feb 2005). Responsible for online and offline marketing initiatives, CRM and site development and design. Organized and directed media placements with major Global online partners such as and many other major portal partners. Also responsible for email marketing, affiliate marketing, and search engine optimization. In charge of customer experience, customer segmentation and business development. Also, advised and directed marketing and CX activities related to merger & acquisition of multiple companies. Supervised a staff of 11.•Produced an incremental $29 mil in incremental revenue in 18 months via strategic partnerships•Envisioned and Delivered the "Build your own Ring", gamified CPQ personalization and customization Digital Experience•Revitalized affiliate program, set to produce over $10 mil in 2005 •Assist senior management in Digital Transformation, Innovation and Emerging technology Roadmaps

Boca Raton, Florida, Us

Created multi-channel media plans and marketing initiatives for syndicate of 9 websites (including PalmBeachJewelry.com) and catalogs. Worked with multi-channel partners to increase revenue and list growth across channels. Developed affiliate program, SEO (Search Engine Optimization), and effective cross-channel contact strategies. Advised on website strategy and execution. Managed and established partnerships with major marketing partners including AOL, Yahoo, e-diets and Catalog City. •Increased active partners in Affiliate Program by 55% in just 2 months.•Closed deals with AOL and Yahoo•Worked with CEO and CMO to develop Digital Transformation and Multi-Channel Marketing Plans

Global Musical Instrument Omnichannel retailer. Performed financial analysis of Omnichannel business scenario’s and financial accounting. Assisted senior management in Digital Transformation Strategy, business development, financial, and Corporate strategic planning. Worked with VP of Business Development to establish growth opportunities across the Media and Entertainment landscape. Established the Transmedia business model, Strategic Plan and Budgeting system. Developed and implemented Digital and Traditional revenue streams including: Partnerships with major Media and Entertainment entities, Record Label (Palm Records), Backline, Rehearsals, Events, DOOH)•Researched and Developed cross channel partnerships which accounted for double Digit growth of new revenue•Developed Strategic partnerships which generated millions in sales through the Retail stores and an ROI of over 300%•Responsible for Multi-channel Strategy, and Business Modeling•Developed Digital Transformation Roadmaps and Vision

Uxbridge, West London, Gb

Responsible for financial and marketing collateral for Investor Relations related activities. Held multiple marketing and analytical positions within the department. Acted as Senior executive liaison between Coca Cola Enterprises and Coca Cola National. Responsibilities included executive communications, marketing planning, event planning, and creative service management.

Certification, Digital Transformation

Executive Program, Executive Management

Mba, E-Commerce, Marketing

Bs, Finance

Executive Program, Executive Management