Erica Redinbo work email
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With 8+ years of experience in digital and social media marketing, I am passionate about creating consumer-centric campaigns that leverage data-driven insights and creative execution. As the Manager of Digital and Social Media at Brighthouse Financial, I oversee the programmatic strategy, social media executions, and end-to-end campaign reporting for various media channels, including OTT, CTV, OLV, display, native, and high-impact sponsorships. I provide a deep understanding of social channels including LinkedIn, Facebook, Instagram, YouTube, TikTok, and X (formerly Twitter).I continuously optimize and pivot based on micro and macro trends, while exploring emerging channels and innovative solutions. I also collaborate across teams, such as legal, product, UX, email, and content, to develop campaigns and creative assets that align with the company and marketing goals. Additionally, I pride myself as a company culture ambassador, leading multiple professional and personal activities to foster connection in a virtual environment. I draw on my military background and MBA degree to mentor, coach, and empower my team and partners with traditional and non-traditional approaches.
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Manager, Digital And Social MediaBrighthouse Financial Feb 2023 - PresentCharlotte, North Carolina, Us
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Senior Digital Media ConsultantBrighthouse Financial Sep 2021 - Feb 2023Charlotte, North Carolina, Us• Supports growth of company culture and employees through mentorship, coaching and feedback, new hire buddy program, nontraditional leadership opportunities, and partnerships with summer internship program managers• Leverages quantitative and qualitative research to expand media strategy reaching target audience with relevant, consumer-centric messages that drive engagement & sales, resulting in over $600M of sales contribution (2021)• Modernized strategic enterprise initiatives to drive future state positioning with Brand Reputation Management • Oversees execution of social media high-impact campaigns across Facebook, Twitter, Instagram, and YouTube: working closely with media and creative agency partners on briefing, concepts, development, and launch
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Digital Media ConsultantBrighthouse Financial Dec 2019 - Sep 2021Charlotte, North Carolina, Us• Onboarded demand-side media platform to launch in-house media capabilities and acted as primary channeling driving historical high brand awareness• Launched quarterly always on programmatic campaigns, managing editorial calendar, budget, strategy, build, and reporting across various media channels, including OTT, OLV, display, native, and high-impact sponsorships• Leveraged data analytics abilities to measure and optimize multiple omnichannel campaign performance to align with business priorities, exceed yearly targets and benchmarks, and drove media spend efficiency • Conducted A|B testing regularly to inform future creative strategy, audience targeting, and new digital channels• Negotiated innovative sponsorships with agency partners; reaching +51M users and 1.1M hours spent with TVC (2021)
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Content Marketing ConsultantBrighthouse Financial Aug 2017 - Dec 2019Charlotte, North Carolina, Us• Executed internal market research and data analysis to measure overall content program performance, quality, and on and off-site engagement resulting in a company savings of over $100K and exceeding overall goals• Streamlined complex ideas & data into clear concepts for tactical execution of content creation and optimization• Supported amplification of evergreen strategy including merchandising, hyperlinking, digital, paid, social, and SEO • Led development and promotion of 12 product articles, driving 60+ leads and over 17K website visits in 4 weeks• Managed agency relationships producing holistic content programs, user journeys, and landing page experiences
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Corporate Brand And Marketing InternBrighthouse Financial Jun 2017 - Aug 2017Charlotte, North Carolina, Us• Analyzed research, data, and relevant trends to formulate actionable insights and recommend engaging content • Collaborated and communicated with teams daily, including product, media, UX, advertising, social, and research
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Graduate AssistantUnc Charlotte Aug 2016 - Jun 2017Charlotte, Nc, Us• Marketed and promoted available UNC Charlotte graduate programs and concentrations to prospective students• Supported faculty in completion of research, project completion, teaching requirements, and administrative roles• Analyze current MBA requirements and compare the programs statistics to comparable programs -
Squad Leader And Noncommissioned OfficerUs Army May 2013 - Aug 2015Arlington, Virginia, Us• Coordinated development and implementation of a company Driver’s Safety Program to over 250 personnel• Displayed exceptional leadership and initiative by training a team of 9 soldiers and maintaining mission readiness -
Company Operations ManagerUs Army Oct 2012 - May 2013Arlington, Virginia, Us• Managed on average 370 personnel files, secure data, and daily operations to ensure unit success• Facilitated company training schedule, equipment, and tasks utilizing Digital Training Management System (CRM)• Counseled subordinates on performance and implemented disciplinary actions when needed
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Heavy Equipment Contracting SupervisorUs Army Dec 2011 - Oct 2012Arlington, Virginia, Us• Supervised 8-10 Afghanistan local nationals’ daily operations, ensuring productivity of all heavy machinery • Executed a schedule and standard operating procedures to ensure daily operations and efficient completion rate• Communicated with superiors to merge unit in accordance with forward operating base reconstruction procedures
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Hvac SpecialistUs Army Nov 2009 - Dec 2011Arlington, Virginia, Us• Accountable for over $975,000 of mechanic equipment, tools, and sensitive items with no loss or damage• Increased service productivity and upheld a 97.8% readiness rate of equipment for rapid response deployments• Organized the planning and implementation of vehicle servicing procedures to ensure mission readiness
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Photo Retouch SpecialistCarlson'S Photography Studio Mar 2009 - Nov 2009• Provided support in the photo retouching of all images- specializing in families, senior sessions, and engagement shoots• Assisted in lighting and positioning of clients during sessions• Managed ordering, processing, and packaging photographs and items for delivery
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Customer Service ManagerTops Markets Jan 2006 - Aug 2009Buffalo, Ny, Us
Erica Redinbo Skills
Erica Redinbo Education Details
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University Of North Carolina At CharlotteMarketing -
University Of North Carolina At CharlotteMarketing
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Depaul UniversityMarketing
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Genesee Community CollegeDigital Arts
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Monroe Community CollegeAdvertising
Frequently Asked Questions about Erica Redinbo
What company does Erica Redinbo work for?
Erica Redinbo works for Brighthouse Financial
What is Erica Redinbo's role at the current company?
Erica Redinbo's current role is Manager, Digital and Social Media.
What is Erica Redinbo's email address?
Erica Redinbo's email address is ed****@****ncc.edu
What is Erica Redinbo's direct phone number?
Erica Redinbo's direct phone number is +158524*****
What schools did Erica Redinbo attend?
Erica Redinbo attended University Of North Carolina At Charlotte, University Of North Carolina At Charlotte, Depaul University, Genesee Community College, Monroe Community College.
What are some of Erica Redinbo's interests?
Erica Redinbo has interest in Media Shopping Trends, Digital Photography, Health, Children, Communication, Education, Environment, Advertising, Running, Human Rights.
What skills is Erica Redinbo known for?
Erica Redinbo has skills like Advertising, Leadership, Marketing, Project Management, Marketing Strategy, Program Management, Training, Military, Team Leadership, Management, Microsoft Office, Brand Awareness.
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