Erica Rose Email & Phone Number

Boise, Idaho, Us

Milpitas, Ca, Us

• Build co-branded campaigns, tools and assets to help partners create pipeline • Manage MDF funds to ensure we are maximizing the available dollars and delivering programs that result in increased pipeline • Define the KPIs and optimize program performance to ensure pipeline/lead targets are met• Define and deliver channel marketing tools and programs to assist the channel in generating leads, selling and closing deals• Implement metrics to demonstrate ROI against channel marketing investment.• Work with internal teams to develop processes that track partner leads and analyze ROI• Work cross-functionally to build and implement a new best in class partner portal

San Jose, Ca, Us

· Managed Distribution and DMR Channel Marketing teams for all brands under the Western Digital umbrella· Managed the Distribution and DMR Integration efforts, including the integration of budgets, systems, teams etc. from the SanDisk/Western Digital acquisition. · Developed cutting edge channel programs, initiatives and promotions· Developed demand generation campaigns to drive indirect revenue· Managed OPEX & GTN budgets with focus on optimal ROI· North America metrics (ROI, GtN, OpEx, leads, BU initiatives).

Milpitas, Ca, Us

* Managed a Global Channel Marketing Team* Developed and managed SanDisk's Partner Programs from the ground up.* Launched Partner Programs in the US, EMEA and APAC.* Successfully recruited 300+ partners into the Premier Partner Program within the first year.* Developed and managed SanDisk's Partner Loyalty Program (SanDisk Flash Rewards)* Created and managed the tools and processes required both globally and regionally.* Developed and managed SanDisk's partner portal including all enhancements and content updates.* Responsible for partner onboarding and partner enablement.* Managed for key industry events including Xchange.* Managed OPEX & GTN budgets with focus on optimal ROI* Responsible for global metrics (ROI, GtN, OpEx, global leads, BU initiatives).* Managed key vendors

San Jose, California, Us

• Built and implemented Logitech’s Premier Partner Program from the ground up for the new Logitech for Business (LFB) organization in the US and Canada.• Successfully recruited 200 partners into the program within the first year.• Developed partners sales and marketing tools that enables our partners to generate revenue quickly and become an extended “marketing voice” for Logitech in the business channel.• Managed & developed cutting edge channel programs, initiatives and promotions• Developed and executed demand generation campaigns to drive indirect revenue• Implemented channel partner lead generation programs • Managed events for key industry & channel shows– Enterprise Connect, Interop, Xchange, CRN500 and the CDN Top 100• Managed the marketing OPEX budget with focus on maximizing ROI• Managed key vendors to ensure projects are delivered on time and within budget

Us

• Managed & developed cutting edge channel programs, initiatives and promotions• Developed and executed channel marketing campaigns to drive indirect revenue • Created channel partner assets that quickly grow a partners’ business• Managed the creation, production and update cycle of a portfolio of channel sales tools • Implemented channel partner lead generation programs• Updated and managed channel partner portal• Managed channel marketing ROI process and analysis • Developed partner MDF plans and associated tracking templates

Atlanta, Georgia, Us

• Managed channel marketing programs for HP Networking Direct Reseller Channel (DRC) partners. • Created quarterly marketing plan for each DRC account, including working directly with the DRC partners to develop a marketing plan including product/solution focus areas, training/enablement, and placements within marketing vehicles (e.g. catalogs, web copy, etc). • Built out the contra and expense budget required to support the DRC marketing plans and measure impact of those investments• Served as primary point of contact for DRC Partner Business Manager’s (PBMs).• Provided project management of marketing campaigns through entire life-cycle while focusing on achieving a strong ROI.• Partnered with Channel Marketing team to identify data requirements to be able to conduct future analytic studies• Analyzed and interpret campaign data to identify key drivers for ROI and create a monthly ROI dashboard • Managed Channel Marketing expense budget to ensure the organization stays within the target aspire numbers and adjust accordingly based on revenue

Roseville, California, Us

• Acted as primary client liaison on specific accounts including Beazer Homes, Lakemont Homes, and Wag Pet Hotel • Consulted with clients to maximize effectiveness within assigned marketing budgets. • Partnered with internal creative team to develop client campaign strategies. This included the selection of media, placement of materials, estimated costs and overall budget• Designed campaign proposals, suggested concepts, and estimated budget for client approval• Served as liaison between client, client services team, creative team and the traffic/production team• Evaluated and adjusted marketing campaigns based on market research and media information• Executed creative briefs and facilitated creative meetings• Prepared proposals, marketing, media and public relations plans• Coordinated print advertising placement• Trained and mentored new staff

• Supervised a team of 17 Account Coordinators• Trained and mentored new staff• Served as primary client liaison on specific accounts including St. Helena Hospital, Hewlett-Packard, E*TRADE, and Coherent Auburn Group to effectively position them in the market as the employer of choice via print, Internet, and collateral advertising• Effectively partnered with other team members/offices to address client strategic needs and ensure the accurate and efficient delivery of solutions for those needs• Organized and planned multiple college hiring events for clients to improve the effectiveness of their recruiting program