Erica Rose

Erica Rose Email and Phone Number

Director, Global Channel Marketing at Micron Technology @ Micron Technology
Erica Rose's Location
Eagle, Idaho, United States, United States
Erica Rose's Contact Details
About Erica Rose

Effective Channel Marketing leader in the technology field with experience building partner programs and partner portals from the ground up by implementing thoughtful yet pragmatic channel strategies. Strong experience with partner recruitment, enablement and development. Results-oriented with established track record of leading strategic and operational initiatives, contributing to revenue and market share growth. Proven ability to manage diverse and virtual teams to achieve common goals, even in times of change and uncertainty.Named on CRN's 2019 Women of the Channel list.Specialties: Partner Programs ▪Partner Portals▪ Strategic Marketing & Planning ▪ Channel Marketing ▪ Account Management ▪ Relationship Building ▪ Brand Strategy & Positioning ▪ Integrated Marketing Campaigns ▪ Budget & Expense Control ▪ Productivity Improvement ▪ Market & Consumer Research ▪ Team Leadership

Erica Rose's Current Company Details
Micron Technology

Micron Technology

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Director, Global Channel Marketing at Micron Technology
Erica Rose Work Experience Details
  • Micron Technology
    Director/Head Of Global Channel Marketing
    Micron Technology Nov 2019 - Present
    Boise, Idaho, Us
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  • Aerohive Networks
    Sr. Manager, Global Channel Marketing & Enablement
    Aerohive Networks Nov 2017 - Aug 2019
    Milpitas, Ca, Us
    • Build co-branded campaigns, tools and assets to help partners create pipeline • Manage MDF funds to ensure we are maximizing the available dollars and delivering programs that result in increased pipeline • Define the KPIs and optimize program performance to ensure pipeline/lead targets are met• Define and deliver channel marketing tools and programs to assist the channel in generating leads, selling and closing deals• Implement metrics to demonstrate ROI against channel marketing investment.• Work with internal teams to develop processes that track partner leads and analyze ROI• Work cross-functionally to build and implement a new best in class partner portal
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  • Western Digital
    Sr. Manager, Channel Marketing
    Western Digital Aug 2016 - Aug 2017
    San Jose, Ca, Us
    · Managed Distribution and DMR Channel Marketing teams for all brands under the Western Digital umbrella· Managed the Distribution and DMR Integration efforts, including the integration of budgets, systems, teams etc. from the SanDisk/Western Digital acquisition. · Developed cutting edge channel programs, initiatives and promotions· Developed demand generation campaigns to drive indirect revenue· Managed OPEX & GTN budgets with focus on optimal ROI· North America metrics (ROI, GtN, OpEx, leads, BU initiatives).
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  • Sandisk
    Sr. Manager, Global Channel Marketing
    Sandisk Nov 2012 - Aug 2016
    Milpitas, Ca, Us
    * Managed a Global Channel Marketing Team* Developed and managed SanDisk's Partner Programs from the ground up.* Launched Partner Programs in the US, EMEA and APAC.* Successfully recruited 300+ partners into the Premier Partner Program within the first year.* Developed and managed SanDisk's Partner Loyalty Program (SanDisk Flash Rewards)* Created and managed the tools and processes required both globally and regionally.* Developed and managed SanDisk's partner portal including all enhancements and content updates.* Responsible for partner onboarding and partner enablement.* Managed for key industry events including Xchange.* Managed OPEX & GTN budgets with focus on optimal ROI* Responsible for global metrics (ROI, GtN, OpEx, global leads, BU initiatives).* Managed key vendors
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  • Logitech
    Channel Marketing Manager
    Logitech Apr 2011 - Nov 2012
    San Jose, California, Us
    • Built and implemented Logitech’s Premier Partner Program from the ground up for the new Logitech for Business (LFB) organization in the US and Canada.• Successfully recruited 200 partners into the program within the first year.• Developed partners sales and marketing tools that enables our partners to generate revenue quickly and become an extended “marketing voice” for Logitech in the business channel.• Managed & developed cutting edge channel programs, initiatives and promotions• Developed and executed demand generation campaigns to drive indirect revenue• Implemented channel partner lead generation programs • Managed events for key industry & channel shows– Enterprise Connect, Interop, Xchange, CRN500 and the CDN Top 100• Managed the marketing OPEX budget with focus on maximizing ROI• Managed key vendors to ensure projects are delivered on time and within budget
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  • I365 A Seagate Company
    Channel Marketing Programs Manager
    I365 A Seagate Company Jul 2010 - Apr 2011
    Us
    • Managed & developed cutting edge channel programs, initiatives and promotions• Developed and executed channel marketing campaigns to drive indirect revenue • Created channel partner assets that quickly grow a partners’ business• Managed the creation, production and update cycle of a portfolio of channel sales tools • Implemented channel partner lead generation programs• Updated and managed channel partner portal• Managed channel marketing ROI process and analysis • Developed partner MDF plans and associated tracking templates
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  • Spherion
    Marketing Programs & Drc Programs Manager For Hp Procurve
    Spherion Mar 2008 - Jul 2010
    Atlanta, Georgia, Us
    • Managed channel marketing programs for HP Networking Direct Reseller Channel (DRC) partners. • Created quarterly marketing plan for each DRC account, including working directly with the DRC partners to develop a marketing plan including product/solution focus areas, training/enablement, and placements within marketing vehicles (e.g. catalogs, web copy, etc). • Built out the contra and expense budget required to support the DRC marketing plans and measure impact of those investments• Served as primary point of contact for DRC Partner Business Manager’s (PBMs).• Provided project management of marketing campaigns through entire life-cycle while focusing on achieving a strong ROI.• Partnered with Channel Marketing team to identify data requirements to be able to conduct future analytic studies• Analyzed and interpret campaign data to identify key drivers for ROI and create a monthly ROI dashboard • Managed Channel Marketing expense budget to ensure the organization stays within the target aspire numbers and adjust accordingly based on revenue
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  • Augustine & Associates
    Account Manager
    Augustine & Associates Apr 2004 - Mar 2008
    Roseville, California, Us
    • Acted as primary client liaison on specific accounts including Beazer Homes, Lakemont Homes, and Wag Pet Hotel • Consulted with clients to maximize effectiveness within assigned marketing budgets. • Partnered with internal creative team to develop client campaign strategies. This included the selection of media, placement of materials, estimated costs and overall budget• Designed campaign proposals, suggested concepts, and estimated budget for client approval• Served as liaison between client, client services team, creative team and the traffic/production team• Evaluated and adjusted marketing campaigns based on market research and media information• Executed creative briefs and facilitated creative meetings• Prepared proposals, marketing, media and public relations plans• Coordinated print advertising placement• Trained and mentored new staff
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  • Bernard Hodes Group
    Strategist/Supervisor
    Bernard Hodes Group Jun 1997 - Apr 2004
    • Supervised a team of 17 Account Coordinators• Trained and mentored new staff• Served as primary client liaison on specific accounts including St. Helena Hospital, Hewlett-Packard, E*TRADE, and Coherent Auburn Group to effectively position them in the market as the employer of choice via print, Internet, and collateral advertising• Effectively partnered with other team members/offices to address client strategic needs and ensure the accurate and efficient delivery of solutions for those needs• Organized and planned multiple college hiring events for clients to improve the effectiveness of their recruiting program

Erica Rose Skills

Lead Generation Multi Channel Marketing Integrated Marketing Demand Generation Account Management Marketing Strategy Channel Product Marketing Management Channel Partners Budgets Enterprise Software Advertising Go To Market Strategy Market Research Marketing Market Planning Strategy Strategic Partnerships Marketing Research Sales Enablement Salesforce.com Analytics Positioning Leadership Cross Functional Team Leadership Program Management Project Management Strategic Planning Microsoft Office

Erica Rose Education Details

  • University Of Northern Colorado
    University Of Northern Colorado
    Journalism And Mass Communications

Frequently Asked Questions about Erica Rose

What company does Erica Rose work for?

Erica Rose works for Micron Technology

What is Erica Rose's role at the current company?

Erica Rose's current role is Director, Global Channel Marketing at Micron Technology.

What is Erica Rose's email address?

Erica Rose's email address is ja****@****bal.net

What is Erica Rose's direct phone number?

Erica Rose's direct phone number is +191652*****

What schools did Erica Rose attend?

Erica Rose attended University Of Northern Colorado.

What are some of Erica Rose's interests?

Erica Rose has interest in Football, Collecting Antiques, Exercise, Home Improvement, Reading, Gourmet Cooking, Sports, Watching Basketball, The Arts, Golf.

What skills is Erica Rose known for?

Erica Rose has skills like Lead Generation, Multi Channel Marketing, Integrated Marketing, Demand Generation, Account Management, Marketing Strategy, Channel, Product Marketing, Management, Channel Partners, Budgets, Enterprise Software.

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