My duties include managing a broad team of freelance contributors as well as implementing organizational systems and policies, and applying effective SEO strategies to drive site traffic. I also produce photo shoots and video content, assemble metric data reports for corporate management, copy edit content, train new contributors on our CMS and update the homepage.

Wrote daily stories—including breaking entertainment news, song reviews, interviews, evergreen galleries and listicles, roundups and pop culture analysis—and maintained branded social media across various networks (Facebook, Twitter, Instagram) while applying the signature quippy tone of PopCrush. Some of my articles have been shared by high profile artists like Gwen Stefani and Britney Spears.

As the Weekend Editor, I was responsible for maintaining and contributing an ongoing flow of content, features and breakouts over the weekend (Saturday and Sunday), as well as updating the brand's social media and newsletter.

As the Editorial Director of LADYGUNN (and the former Features and Music Editor), I curated and produced both digital and print content for the magazine, including coordinating artist and talent interviews, writing features and cover stories, copy editing issues before going to print, assigning editors and freelance writers, managing the editorial team, structuring the magazine's organizational systems, coordinating music premieres and securing cross-promotion on social media from artists and their management/PR teams.I also produced photo and video shoots with high-profile talents including Laverne Cox, Brooke Candy, OK Go, Jack Antonoff, Troye Sivan, Hailee Steinfeld, Shirley Manson and many more.

For nearly seven years I served as the PR director at Neon Castle PR, a self-launched boutique digital fashion, beauty and music PR agency specializing in one-on-one curated publicity services. With an emphasis on personalized and collaborative PR solutions for emerging creatives, I worked on branded social media campaigns (Ray Ban, Tarte Cosmetics), client product launches, music premiere placements and securing press features, including placements with NYLON, PAPER, V magazine, Women's Wear Daily, Interview magazine, Glamour, Marie Claire, Ryan Seacrest and more. I also landed product placement with high profile talents including Adele, M.I.A. and more.Previous clients include Lime Crime Cosmetics, pop star Kerli, Lola Blanc, Audrey Kitching, celebrity stylist Alexis Knox, New York Couture, songwriter Roniit and actress-performer Renee Olstead.

My duties at V included collaborating with the editorial team, writing daily digital editorial content and news, pitching and executing features and stories, editorial research, performing and transcribing interviews, attending edit meetings and updating the editorial book. I also launched and produced a summer editorial franchise called V SOUNDS OF SUMMER, a music profile series starring breakout artists like Halsey.

Electrocutie Music Blog was a music blog promoting women in electronic, dance, pop, and indie music. The site included exclusive interviews, features, reviews, event coverage and more. Interviews included Marina and the Diamonds, Natalia Kills, Charli XCX, Icona Pop, Ellie Goulding, Lights, Rebecca & Fiona, and more.

Built brand awareness and publicity by establishing a virtual street team; maintained and grew social networking platforms organically (ie: Facebook at 90K fans, Twitter at 13K followers); booked interviews and features; coordinated press and blogger outreach; assisted on shoots and campaigns; engaged in interactive social media relations through networked communications, contests, giveaways, etc.; placed products on celebrities like Adele and MIA among others.

Assisted internationally known British fashion designer Emma Bell for the NYC Against AIDS non-profit event. Helped by researching and gathering data and local resources, compiling model sheets, booking talent, performing sponsor outreach, and assisting at the fashion show.