Erica Sackett Email & Phone Number

St. Petersburg, Florida, Us

New York, New York, Us

Responsible for creating value from the existing customer base. Includes oversight of the customer onboarding experience, customer retention strategies, cross-sell and upsell growth, operational communications, and leadership for customer experience initiatives.

New York, New York, Us

Marketing channel manager, responsible for the team of strategy managers who oversee a total of $100million in sales by conceiving and implementing customer experience, cross-sell and upsell strategies. Leader of the technical team that executes customer marketing programs through IBM Campaign platform.Business leader in the implementation of IBM Interact, which will drive real-time 1:1 sales and service recommendations to customers through call and web channels.

New York, New York, Us

St. Petersburg, Florida, Us

Leader within the Marketing Strategy team. Responsible for serving as the liaison between market research teams and various business units, ensuring that all research is structured to best achieve the unit’s objectives, and is presented to senior management with informed business recommendations. Marketing strategist. Direct the marketing strategies and marketing plans for the firm’s advisor recruitment effort, one of its largest growth initiatives. Serve as both program and individual project manager of national and localized campaigns. Propose timelines and secure necessary resources. Implement tracking and success measures.Metric-driven and analytical. Formulate, present and manage annual budget to achieve the proposed marketing and communication objectives, which include achieving brand awareness, brand engagement and lead generation targets.Manager and mentor. Formally manage a small staff. Indirectly manage creative teams within both internal and external marketing agencies, and lead cross-departmental teams for key marketing and sales initiatives.

Developed marketing strategies and plans for national recruitment marketing efforts. Proposed timelines and secure necessary resources. Implemented tracking and success measures.Managed internal and external advertising agencies in creation of campaigns, media plans, advertisements, web properties and collateral systems.Served as one of the firm's eight designated Brand Champions, responsible for representing the perspective of prospective financial advisors and establishing appropriate brand standards.Served as a core member of team that conducted agency search for national branding effort. Managed firm's consumer media planning and buying for nine months while search was conducted.Conceived and launched firm's first business-to-business social media effort.

Us

Erie, Pennsylvania, Us

M.S., Marketing

B.A., Advertising