Communications, TV Broadcast and Media Production- Uphold JCPenney’s mission, vision, and values - Developed and assisted with content creation for JCPenney’s first ever monthly newsletter to increase employee engagement while working in a remote environment - Communicate and coordinate directly with multiple teams- Assist in the creation of compelling videos for company internal and external channels- Generate new ideas, opportunities and strategies for projects, then works with departments to implement them effectively - Lead and support the creative and technical execution of day-to-day production activities for various projects- Oversee productions from concept to delivery - Supervise large-scale presentation events

- Lead projects through the internal agency process, maintaining the brand’s voice through out different executions such as email marketing, social media, paid display, mobile app, traditional marketing, POS and brand.com to ensure business objectives are met- Managed projects from start to completion; creating estimates and setting schedules with multiple dependencies- Directed internal and external agencies on strategy and creative development at national, regional and local levels

- Developed creative for multi-channel campaign initiatives, franchises, loyalty programs- Worked closely with the external agencies to provide cohesive and successful creative- Prioritized and delivered high quality work, driving results in a deadline-driven environment

- Produced content for the weekly Fort Worth Business Press (copy, charts, infographics, headlines and web materials) - Produce content for the newspaper’s 20+ annual special publications. - Web content creation