As a Senior Director of Marketing at a leading webcasting/technology company, I specialize in orchestrating end-to-end marketing campaigns and spearheading initiatives that elevate brand visibility, engage target audiences, and deliver measurable results. Passionate about staying ahead of industry trends, I thrive on creating dynamic marketing strategies that showcase our company as the go-to partner for world-class virtual & hybrid events & technology.

Responsible for managing the marketing strategies of the women's leadership, human resources/management and desktop training divisions totaling $1.2mm in annual revenue. My primary responsibilities include managing all aspects of the P&L to drive commerce revenue growth through all digital channels & lead generation for the sales team for the training business. Additional responsibilities include developing & managing brands by working closely with the editorial team to create new content, develop new products, increase website traffic & build our subscriber base.

Responsible for developing and executing all product marketing strategies for ASI’s online advertising division for distributor members and corporate events. These services include custom website design packages, search engine marketing, search engine optimization and social media marketing solutions. Strategy execution includes supporting the sales teams in achieving their revenue goals by generating qualified leads and driving direct sales through product positioning, special offerings, upselling, cross selling and training across various channels such as email, direct mail, digital/print advertising, events and social media. Additionally, I manage all pay-per-click and social media marketing strategies to drive new customer acquisition.

Responsible for managing the marketing strategies for ASI’s affiliate partnerships, corporate events and search engine marketing services. Worked closely with the sales team to achieve revenue goals by implementing a multichannel marketing strategy using print and digital efforts.

Responsible for managing the marketing strategies for ASI's promotional catalogs and award winning magazines. Additional responsibilities included analyzing performance of marketing campaigns.

-Assist in the development and structure of their product line website-Contribute to the development of marketing strategy for new product lines-Created reports using market research for trends and identify new marketing opportunities -Develop and maintain target market databases for company product lines-Research new opportunities to identify potential products to enhance sales growth to current and future customer database

-Direct supervision and management of multiple events serving as leader planning and fundraising committees-Directly responsible for authorization and administration of annual budget, including identifying and approving of all third party contracts-Development of creative promotional techniques to create awareness and participation in planned events-Lead the development of board members skills to enhance the overall performance of the committee

-Collaborate and assist organizations on campus with publicity campaigns-Plan and coordinate trips to the Marketing & Public Relations Departments of local companies-Spearheaded the process of gaining membership for The University of Scranton in the American Marketing Association

-Managed a budget of $25,000 for the academic year-Planned, coordinated and promoted eight off-campus events, including professional sports and cultural events -Delegated and supervised responsibilities to a committee of 20 volunteers

-Conduct frontline administrative, financial, and customer service transactions-Develop and coordinate publicity efforts for library sponsored events