Erica Shalinsky Email & Phone Number

Vancouver, British Columbia, Canada

Lead Ford’s future technologies division. Build new brand platforms and consumer experiences for electric and autonomous vehicles. Develop cross-functional strategies that ladder to Ford’s five year vision and help make that vision become reality.Areas of focus: enterprise strategy, brand creation and positioning, CX and ecosystem design, technology.

Vancouver, Canada

Clients: HPGodivaFacebookIntuitShellThe North Face

Seattle, Washington

Clients:MicrosoftT MobileXboxREI

Vancouver, Canada

• Act as the voice of digital, social, tech + innovation for all clients
• Led and supported strategy efforts for McDonald’s, Saputo, Pinkberry, Arc’teryx, Sauder School of Business and Royal Roads University
• Collaboratively build integrated social media and digital strategies for brands
• Lead digital planning, research, UX Strategy, KPI development, analytics, presentation, community management,social media, mobile + emerging marketing channels for client partners
• Pitch innovative concepts; help clients shift from traditional to digital mindset
• Inject digital thinking, strategy + opportunities into the creative, brand services and businessdevelopment process

• Co-lead vision, philosophy and the creation of a raw, authentic community experience
• Start conversations with the world through bold copywriting, visual media and social storytelling
• Drive content creation and set creative direction to shape an irreverent, cohesive brand identity across all media; specifically through innovative digital assets such as custom Facebook applications and educational.
• Manage partnerships and collaborations with influential brands
• Lead strategy, design and development of online community experience with a focus on strong graphic/UX design and creative copywriting

• Lead analyst for strategy and execution of Finance and IT Transformation projects for private and public sector clients including major Crown Corporations in BC
• Helped build Retail Strategy team focused on consumer experience innovation
• Led ‘Women in Consulting’, a group focused on education, networking + advocacy for women in the firm

• Engaged in strategy and execution of Finance and IT Transformation projects for private and public sector clients including major Crown Corporations in BC
• Served on the Social Media team, spearheading research and educating colleagues across the province
• Led the local Business Analyst Action Committee (BAAC) by organizing social and learning events and served as a representative on the National BAAC board for philanthropy and career development

• Supported the global strategic direction and execution of all earned media initiatives for Sugoi. Developed the strategy, roadmap, and execution of social platforms, content, earned channel campaigns, online customer.
• Maximized online branding through developing social media, e-newsletters and press releasesGenerated a 10% increase in loyalty program membership by developing the digital community portal
• Successfully pitched a partnership strategy to Tourism Vancouver for 2010 Olympic GamesManaged exhibitor presence at Eurobike 2009, the world’s largest cycling trade fair in Germany
• Managed social media channels and new media innovation programs

Bachelor Of Commerce (Bcomm.) Honors, Marketing, International Business

Activities and Societies: Order of Omega, Kappa Kappa gamma, Hillel

Business Administration, Digital Media

Bachelor Of Commerce (B.Comm) Marketing, International Business, Honors