Erica Wilson

Erica Wilson Email and Phone Number

Group Account Director at Martin Williams @ BBDO MW
Austin, TX, US
Erica Wilson's Location
Austin, Texas, United States, United States
Erica Wilson's Contact Details

Erica Wilson personal email

Erica Wilson phone numbers

About Erica Wilson

Experienced Group Account Director with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Market Research and Multi-channel Marketing. Strong sales professional with a Bachelor of Arts (B.A.) focused in Marketing and Advertising from Texas Tech University.

Erica Wilson's Current Company Details
BBDO MW

Bbdo Mw

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Group Account Director at Martin Williams
Austin, TX, US
Erica Wilson Work Experience Details
  • Bbdo Mw
    Bbdo Mw
    Austin, Tx, Us
  • Martin Williams Advertising
    Group Account Director
    Martin Williams Advertising Jan 2023 - Present
    Minneapolis, Mn, Us
  • R/Ga
    Group Account Director
    R/Ga Nov 2019 - Jan 2023
    New York, Ny, Us
  • R/Ga
    Account Director
    R/Ga Oct 2017 - Nov 2019
    New York, Ny, Us
  • R/Ga
    Management Supervisor
    R/Ga Jan 2016 - Oct 2017
    New York, Ny, Us
  • Nfusion
    Account Supervisor
    Nfusion Aug 2014 - Jan 2016
    Austin, Tx, Us
    As an Account Supervisor at nFusion my role was to oversee a portfolio of B2B and B2C accounts from a business standpoint. I worked to deliver high quality work that’s on strategy and aligns with the set goals and objectives, while collaborating across all agency disciplines to ensure campaigns are seamlessly executed from kickoff to final delivery while continuously identify new opportunities to grow existing business.
  • Digitas Uk
    Manager, Marketing
    Digitas Uk Oct 2013 - Aug 2014
    London, London, Gb
    •Deeply understands brand insights, customer segmentation, and target needs •Write actionable creative briefs •Collaborates with agency partners to drive integrated creative strategies •Manages multi-channel marketing programs (targeted communications, site development, digital marketing, platform/partnerships) •Delivers effective oral presentations (over the phone and in person) with poise and confidence •Creates dependable, organized, and clear communications at all levels and across all departments •Demonstrates agility in constructing insightful, meaningful real-time dialogue with clients •Frames key issues facing the client and develops recommended approaches •Serves as a visible and influential presence with client’s senior management •Orchestrates partnerships with internal teams to manage priorities, schedules, and deliverables •Views the larger financial picture and understands impacts on contribution margins and revenue targets •Provides opportunities for junior-level participation in scope of work development •Develop team members by coaching, training and identifying areas for growth
  • Wallwork Curry Mckenna
    Account Executive
    Wallwork Curry Mckenna Sep 2010 - Oct 2013
  • Drumroll
    Account Manager
    Drumroll Aug 2008 - Aug 2010
    Austin, Tx, Us
    As an Account Manager I played an instrumental role in growing accounts, creating new opportunities, fulfilling the agency’s vision and aiding in the overall growth of the agency while managed clients in the interactive/digital advertising space.  Digital advertising and engagement project types include Web-based experiences, mobile experiences/applications and social media campaigns. I worked with new and existing accounts to create and grow strong relationships, ensuring satisfaction and account viability, while also managing tasks such as briefs, client communications, budgets, internal team communication and project schedules. Not only was I a part of the agency's client-facing team, I would also work along side the agency leadership, creative teams and development teams in order to produce and launch great work.
  • Whole Wheat Creative
    Director Of Internet Services
    Whole Wheat Creative Sep 2007 - Aug 2008
    Houston, Texas, Us
    As Director of Internet Services I played the lead role in growth of the agency for all digital services, predominately focused on paid search and website design and development efforts. My primary responsibilities included: - Collaborate with Clients to set business strategy and KPIs- Develop project plans to meet established requirements- Oversee all aspects of project scope development and project management including managing schedule, budget, client communication- Effectively lead status meetings effectively- Evaluate new work requests while identify resources needed- Review all work before delivering to client; coordinate internal reviews and implementation related QA efforts keep track of lessons learned- Participate in brainstorming sessions to develop strategic/creative thinking for clients- Suggest areas for improvement in internal and external processes along with possible solutions
  • Arnold Worldwide
    Assistant Account Manager
    Arnold Worldwide Jul 2005 - Sep 2007
    Boston, Ma, Us
    -Provide ongoing business analysis, research and competitive reports-Traffic creative by providing traffic instructions to Talent Partners-Understand client scope of work and recognize out of scope projects-Provide brand support for the creative teams-Develop insightful and precise creative strategies and briefs-Coordinate the submission of all campaign materials for Network Clearance-Coordinate HAVAS legal clearance on all campaign materials-Manage billings for projects and clients-Notify brand team when talent needs to be re-negotiated or retired-Aid in administrative support to senior management-Understand strategic approaches to all channel mediums-Attend and contribute to internal & client meetings

Erica Wilson Skills

Social Media Marketing Creative Strategy Interactive Marketing Digital Marketing Interactive Advertising Email Marketing Retail Strategy Market Research Integrated Marketing Online Advertising Budgets Multi Channel Marketing Online Marketing Digital Strategy Marketing Google Adwords Search Engine Marketing B2b Marketing Media Planning Content Strategy Display Advertising Brand Development Mobile Advertising Business To Business Marketing Strategy Branding Brand Awareness Mobile Marketing Branding And Identity Digital Media Advertising Campaign Management Corporate Branding Brand Management Social Media

Erica Wilson Education Details

  • Texas Tech University
    Texas Tech University
    Marketing And Advertising

Frequently Asked Questions about Erica Wilson

What company does Erica Wilson work for?

Erica Wilson works for Bbdo Mw

What is Erica Wilson's role at the current company?

Erica Wilson's current role is Group Account Director at Martin Williams.

What is Erica Wilson's email address?

Erica Wilson's email address is er****@****rga.com

What is Erica Wilson's direct phone number?

Erica Wilson's direct phone number is (512) 716*****

What schools did Erica Wilson attend?

Erica Wilson attended Texas Tech University.

What skills is Erica Wilson known for?

Erica Wilson has skills like Social Media Marketing, Creative Strategy, Interactive Marketing, Digital Marketing, Interactive Advertising, Email Marketing, Retail, Strategy, Market Research, Integrated Marketing, Online Advertising, Budgets.

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