Key Contributions:Servicing Brands: Pattern Beauty, Bevel, The Maker and more.Partnered with major retailers on a store by store basis to ensure strategy is effective and duties are fulfilled with brand partnerAnalyzed and monitored media coverage and public sentiment, providing timely reports and insights to senior management, enabling data-driven decision-making and proactive reputation managementCollaborated with cross-departmental teams, such as visual artists and acquisition to advertise unique products, led to 18% fiscal year growthEstablished and maintained strong relationships with key media contacts, industry influencers, and stakeholders, resulting in increased media placements, thought leadership opportunities, strategic partnerships, and speaking engagementsCreated B2B collaboration leveraging marketing strategies leveraging attention to detail and sales knowledge, decreasing bounce rates from 92% to 47% for appointment setting.

Key Contributions:Connected influencers to company for PR.Got product on the backbar in salons at Ulta Beauty.Consistently sold the top three in the country for the brand in store.Trained industry professionals effectively on why each product stands apart from the competition.Contributed to brand evaluation being $150M and the brand was sold to Helen of Troy in 2020.

Key Contributions:Facilitated international tripsCreated memorable experiences leveraging relationships with notable influencers.Managed social media and drove sales to company. (+55.2%)Connected and maintained long term relationships with brands, counterparts and television networks.Developed and executed social media strategies across various platforms, resulting in a 28% increase in overall social media engagement and a 12% growth in followers within six monthsStrategically managed buyer communication across various channels (Email, SMS) for company, resulting in a substantial increase in online and in-person customer acquisition.Developed a deep understanding of buyer motivations and user personas, shaping targeted marketing strategies that resonated with company's diverse customer baseCreated reports for senior leadership and business units that told a story from the data including buyer's journey, recommended re-strategies and next steps

Key Accomplishments:Organized and implemented successful events for top ranking stores nationally, including leading Sephora within Disney property involving social media influencersEngaged and collaborated with prominent influencers as representative at Playlist Live as secured sponsor for the event, appearing in feature on social media platform with a 10M follower countCollaborated with cross-departmental teams, such as visual artists and acquisition to advertise unique products, led to 9% fiscal year growthContinued to build team and store comradery consistently with innovative team building exercises, custom games and unique incentive ideas for both guests and team membersGuided the team to a national victory and personally earned a sales achievement award at a Sea the Change campaign for Ulta BeautySpecially invited to the brand’s Big Ego conference to share in-depth product knowledge and provide makeup application services for prominent group of content creators

Key Contributions:Quadrupled annual sales in the southeast region consistently.Planned and executed successful events.

SalesProduct knowledge Education EventsRelationship Building