Managing Editor
Current• Plan, strategize, and oversee the creation of written content for all channels.• Lead SEO on-page efforts, doubling organic traffic to our website between 2022 and 2023.• Sourced a team of freelance writers and secured contracts; manage ongoing work assignments, ensuring quality standards and deadlines are consistently met. • Own IFAW’s brand tone of voice, evolving the core principles and ensuring all written content embodies our voice and brand personality.• Serve as an authority on key messaging for IFAW’s institutional priorities and ensure that messaging is properly reflected in all relevant content.• Support major campaigns, from message development to omnichannel written needs, including radio and television scripts, ad copy, out-of-home placements, and more.• Improving writing skills across the Communications team; conduct training workshops to educate staff on writing best practices.• Manage and mentor editorial team members.• Built and execute a content plan to improve user experience on site, improve returning visitor metrics, and grow traffic toward FY25 institutional goals.• Created new official guidelines for the communications team, including the editorial style guide and an ethical communications guide.• Instituted new content request processes to streamline workflows and increase team productivity. • Working towards incorporating diversity and inclusivity into content as a member of JEDI committee.• Developing guidance on ethical use of AI in our communications as a member of the AI taskforce.
