Eric Thomsen Email and Phone Number
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Brand Licensing & Sales Executive with 15+ years experience in Consumer Products for Entertainment Franchises Expertise: ► Developing global launch strategies for consumer product lines► Building and managing product lines for entertainment brands such as Ghostbusters, Spider-Man, Power Rangers, Smurfs, Breaking Bad, and Men In Black► Negotiating and closing licensing contracts for merchandise programs► Maximizing revenue with existing partners and expanding roster of licensees to deliver accelerated revenue growth► Strategic product development and merchandising for toy, games, and hard-lines categories► Creating compelling consumer product lines► Increasing brand awareness► Competitor intelligence including industry and market trends► Strong communication and negotiation skills► Keeping franchises competitive and relevant with good eye for new business opportunities► Keen analytical acumenStrategic Planning | Business Development | Sales & Marketing | Account Management | Product Development | Effective Negotiator | Accelerated Sales Growth | Compelling Sales Presentations | Research & Analytical skills | Financials | Trend Forecasting | Project Management | Brand Positioning | Retail Development | Consumer Marketing | Entrepreneurial Spirit | Cross-Team Collaboration | Team Management Contact Information: 323-449-6053ETLicensing@gmail.com
The Puppet Hideaway
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- thepuppethideaway.com
- Employees:
- 1
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The Puppet HideawayKirkland, Wa, Us
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Creator & Social Media Marketing ManagerThe Puppet Hideaway Oct 2020 - PresentTHE PUPPET HIDEAWAY (2021 – Present)Social Media Marketing ManagerCreator of www.thepuppethideawat.com offering original wholesome video content for all ages. - Lead social media management of marketing plan strategy, content creation, and community management to promote business partnerships and affiliate sales programs.- Secure business partnerships for product promotions, brand awareness and driving traffic.- Develop and maintain company website for creating brand awareness, building fan communities, and establishing loyal e-commerce customer base.
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Sr. Manager, Licensing Sales, Consumer ProductsThe Pokémon Company International Aug 2018 - Oct 2020Bellevue, Washington, UsLed domestic and international toys & games team. • Managed domestic merchandising programs for Detective Pikachu film and Sword & Shield video game exceeding projected annual toy sales by 10% without diminishing core product line sales.• Responsible for over 60% of overall consumer product licensing revenue.• Oversaw new master toy partner integration into licensing program leading to 40% category revenue growth.• Led team in strategic planning, business development, and sales forecasting. • Ensured partner activities and brand representations aligned with parent companies’ guidelines. -
ConsultantEt Licensing 2017 - 2018Advisory work with startup companies to activate licensing programs and with content producers to pitch intellectually properties to licensees. Serving on the board of directors of Executive 360 connecting entertainment and licensing industry executives.
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Executive Director, Licensing Sales, Consumer ProductsSony Pictures Entertainment 2008 - 2016Culver City, Ca, UsExecutive Director, Licensing Sales (2014 – 2016)Director, Licensing Sales (2008 – 2014)Established and implemented global strategic franchise plans for toys, games, and hardline product categories in a high-volume, deal-intensive consumer products division averaging $40M in royalties annually. • Earned over $8M in revenue for the Ghostbusters franchise. • Built and executed strategic global product launch plans that expanded retail sales for SMURFS consumer products to $90M+ in total global sales and doubled licensing revenues from original movie to sequel film from $2.8M to over $6M.• Created new niche business opportunities generating over $300K in additional licensing revenue.• Streamlined contract tracking by leading the system upgrade project providing a smooth transition and efficiently managing increased financial accountability.• Built and maintained strong relationships with chief executives, third-party property owners, filmmakers, TV producers, and major corporate partners.Below are examples of Licensing Programs my team developed. -
Manager Product Development, Toys & VideogamesSony Pictures Entertainment 2000 - 2008Culver City, Ca, UsManager, Product Development (2003 – 2008)Administrator, Product Development (2000 – 2003)Led worldwide development of video games and toys for franchises including SpiderMan, Charlie’s Angels, Stuart Little and Men In Black. Cultivated cross-team collaboration between product development, sales, and retail development teams to ensure product line relevancy for domestic and international program strategies. • Ensured SPIDERMAN product lines were strategically planned to balance retailer needs within character integrity standards.• Oversaw three direct reports, increasing the volume and turnaround time of product approvals from weeks to days.Below are examples of Licensing Programs I developed product for.
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Coordinator, Product DevelopmentSaban Brands 1998 - 2000Managed worldwide product development for merchandising programs including: Power Rangers, Digimon, and NASCAR Racers.• Increased efficiency and accountability of the product development process by developing and implementing a database tracking system for product submissions. • Supervised timelines and all aspects of product development for the massive Power Rangers merchandising program, a consistently top seller at retail.• Ensured licensees met marketing commitments including attendance at Toyfair, Licensing Expo, MAGIC apparel show, and Halloween trade shows.• Created high quality product line sales presentations for department heads, third party stakeholders, and retailers.Below are examples of Licensing Programs I developed product for.
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Executive AssistantSony Pictures Entertainment 1995 - 1998Culver City, Ca, UsExecutive Assistant, Script ClearancesAdministrative Assistant, International Distribution
Eric Thomsen Skills
Eric Thomsen Education Details
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The University Of Texas At AustinCommunication And Media Studies
Frequently Asked Questions about Eric Thomsen
What company does Eric Thomsen work for?
Eric Thomsen works for The Puppet Hideaway
What is Eric Thomsen's role at the current company?
Eric Thomsen's current role is Global Brand & Licensing Sales Executive, Consumer Products & Franchise Marketing.
What is Eric Thomsen's email address?
Eric Thomsen's email address is er****@****ony.com
What is Eric Thomsen's direct phone number?
Eric Thomsen's direct phone number is +132344*****
What schools did Eric Thomsen attend?
Eric Thomsen attended The University Of Texas At Austin.
What skills is Eric Thomsen known for?
Eric Thomsen has skills like Apparel, Licensing, Toys, Entertainment, Television, Brand Management, Film, Product Development, Trade Shows, Sales, Retail, Video Games.
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