Eric Thomsen Email & Phone Number

Kirkland, Wa, Us

THE PUPPET HIDEAWAY (2021 – Present)Social Media Marketing ManagerCreator of www.thepuppethideawat.com offering original wholesome video content for all ages. - Lead social media management of marketing plan strategy, content creation, and community management to promote business partnerships and affiliate sales programs.- Secure business partnerships for product promotions, brand awareness and driving traffic.- Develop and maintain company website for creating brand awareness, building fan communities, and establishing loyal e-commerce customer base.

Bellevue, Washington, Us

Led domestic and international toys & games team. • Managed domestic merchandising programs for Detective Pikachu film and Sword & Shield video game exceeding projected annual toy sales by 10% without diminishing core product line sales.• Responsible for over 60% of overall consumer product licensing revenue.• Oversaw new master toy partner integration into licensing program leading to 40% category revenue growth.• Led team in strategic planning, business development, and sales forecasting. • Ensured partner activities and brand representations aligned with parent companies’ guidelines.

Advisory work with startup companies to activate licensing programs and with content producers to pitch intellectually properties to licensees. Serving on the board of directors of Executive 360 connecting entertainment and licensing industry executives.

Culver City, Ca, Us

Executive Director, Licensing Sales (2014 – 2016)Director, Licensing Sales (2008 – 2014)Established and implemented global strategic franchise plans for toys, games, and hardline product categories in a high-volume, deal-intensive consumer products division averaging $40M in royalties annually. • Earned over $8M in revenue for the Ghostbusters franchise. • Built and executed strategic global product launch plans that expanded retail sales for SMURFS consumer products to $90M+ in total global sales and doubled licensing revenues from original movie to sequel film from $2.8M to over $6M.• Created new niche business opportunities generating over $300K in additional licensing revenue.• Streamlined contract tracking by leading the system upgrade project providing a smooth transition and efficiently managing increased financial accountability.• Built and maintained strong relationships with chief executives, third-party property owners, filmmakers, TV producers, and major corporate partners.Below are examples of Licensing Programs my team developed.

Culver City, Ca, Us

Manager, Product Development (2003 – 2008)Administrator, Product Development (2000 – 2003)Led worldwide development of video games and toys for franchises including Spider­Man, Charlie’s Angels, Stuart Little and Men In Black. Cultivated cross-team collaboration between product development, sales, and retail development teams to ensure product line relevancy for domestic and international program strategies. • Ensured SPIDERMAN product lines were strategically planned to balance retailer needs within character integrity standards.• Oversaw three direct reports, increasing the volume and turnaround time of product approvals from weeks to days.Below are examples of Licensing Programs I developed product for.

Managed worldwide product development for merchandising programs including: Power Rangers, Digimon, and NASCAR Racers.• Increased efficiency and accountability of the product development process by developing and implementing a database tracking system for product submissions. • Supervised timelines and all aspects of product development for the massive Power Rangers merchandising program, a consistently top seller at retail.• Ensured licensees met marketing commitments including attendance at Toyfair, Licensing Expo, MAGIC apparel show, and Halloween trade shows.• Created high quality product line sales presentations for department heads, third party stakeholders, and retailers.Below are examples of Licensing Programs I developed product for.

Culver City, Ca, Us

Executive Assistant, Script ClearancesAdministrative Assistant, International Distribution