Lead marketing for Head to Toe Brands, a beauty and wellness platform created by global private equity firm Riverside. HTT includes the following rapidly growing franchises: The Lash Lounge, Frenchies Modern Nail Care, and Bishops Cut/Color.

Oversaw marketing for fast-growing kids' cooking school franchise with locations across the US and Canada leveraging partnerships with BIRKENSTOCK, Iron Chef Cat Cora and Russell Westbrook.

Oversaw national consumer marketing, PR, social media, influencer, digital advertising as well as local marketing strategies for math learning center franchise with over 1,000 locations.

Led direct response marketing efforts for Beachbody LIVE to drive more order volume for fitness training workshops and retain current customers for instructor training brands including P90X and INSANITY•Oversaw division marketing including developing and executing multi-channel plan managing 5-person team•Developed new lead acquisition campaigns that doubled marketing-attributed orders•Created instructor email campaigns that led to 20% increase in acquisition of new Master Trainers•Managed launch of three new formats in the US and UK including new websites and marketing materials•Initiated new paid social, display, SEM, email and print plans which beat order goals by 21%

Oversaw online and offline brand creative strategy and messaging for new startup home security division:•Launched initial marketing efforts for the division including new DRTV creative, email lead nurture campaigns and referral marketing campaign •Led creation of new direct mail creative that increased response rates by over 20% •Developed new call center promotion that increased agent productivity by 10% leading to record sales volumes

Senior Manager, Marketing Operations:Managed team implementing the setup of online and offline offer and message testing across acquisition channels and forecast inventory needs for beauty brands including Proactiv, WEN, Meaningful Beauty and Sheer Cover.Digital Brand Strategist:Managed digital retention marketing projects including website development, display banners and e-mails; led survey implementation and chat integration across all major company websites including Proactiv.com and Wenhaircare.com; oversaw design of acquisition marketing campaigns for beauty brands and managed designer workflow.

•Managed multi-million dollar media and production budget, oversaw projects with four agencies, maintained and sought out corporate partnership opportunities, managed phone and online lead generation program and reported to VP Marketing•Spearheaded and led the search for interactive agency to redesign company website, a project which increased online visits by over 25%•Implemented website optimizations which led to a 12% annual increase in organic clicks and gained an estimated $.25 million in annual revenue from website leads•Managed Adwords account and developed paid search strategy which provides more control over category spend•Developed e-mail marketing plan using external list sources to increase in-house e-mail subscriber leads by 25%•Recommended changes that doubled banner click-through-rates and reduced cost per lead by 75%•Initiated social media strategy and participated in Crystal’s Social Media Advisory Board•Crafted marketing plan and annual magazine media plan which delivered 17% more leads with 12% less budget •Developed barter agreement to obtain 18% more media and offset budget cuts in exchange for excess cruise inventory•Created research study to identify and improve customer service issues with lead generation program and led external branding research studies•Created new magazine campaign based on test campaign results and achieved 300% increase in call volume

Managed interactive marketing campaigns and projects from strategic development through implementation including website and landing page development, email creation and deployment, paid search, SEO and display advertising.

Managed traditional advertising campaigns for PNC Bank, Hotels.com and Circuit City (Just What I Needed brand re-launch) including print, broadcast, out-of-home, and digital media.

Managed traditional advertising campaigns for Lincoln Mercury corporate clients and regional dealer association.

Compiled and analyzed secondary market research for major companies in the personal color printer and Multi-Function Product industries including Hewlett-Packard, Epson and Canon.