Erica Vitkin

Erica Vitkin Email and Phone Number

Sales and Marketing Strategy @ New Belgium Brewing
fort collins, colorado, united states
Erica Vitkin's Location
Ferndale, Michigan, United States, United States
Erica Vitkin's Contact Details
About Erica Vitkin

Dynamic and results-oriented Marketing and Sales Professional with extensive experience in managing and executing point of sale strategies, trade and market activation, and team leadership. Proven track record in driving sales growth and enhancing brand presence through innovative marketing initiatives and collaborative efforts. Skilled in strategic planning, data-driven decision making, and cross-functional team management. Passionate about delivering exceptional customer experiences and fostering strong partnerships. I love finding creative solutions when problem solving!

Erica Vitkin's Current Company Details
New Belgium Brewing

New Belgium Brewing

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Sales and Marketing Strategy
fort collins, colorado, united states
Website:
newbelgium.com
Employees:
405
Erica Vitkin Work Experience Details
  • New Belgium Brewing
    Point Of Sale And Distributor Communications Manager
    New Belgium Brewing Apr 2022 - Present
    Fort Collins, Colorado, United States
    - Manage enterprise-wide POS and distributor communication strategy and execution.- Integrated Bell’s and New Belgium POS programs and participated in ERP migration.- Manage all POS/branded merchandise planning, inventory, trimester pre-orders, and retail execution.- Establish communication norms and feedback loops with internal sales team and external distributor partners.- Manage strategy, communications, and structure of all licensing and merch collab partnerships.
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  • Bell’S Brewery
    Trade And Market Activation Manager
    Bell’S Brewery Apr 2017 - Apr 2022
    - Developed strategic plans for aligning sales and marketing initiatives.- Produced in-store activations to increase brand awareness.- Managed shopper retail media platforms and syndicated data analysis.- Developed display rendering strategy and executed national chain and regional programs/sweepstakes.
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  • Bell’S Brewery
    Field Sales Representative
    Bell’S Brewery Sep 2013 - Apr 2017
    - Oversaw all aspects of business in highest-volume territory.- Built and developed relationships with area casinos, sports arenas, music venues, and chain retailers through 275+ events and 35+ trainings.- Wrote standard operating procedures for Field Sales Representative role and trained 10+ new hires
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  • Millennium Restaurant Group
    Marketing Director
    Millennium Restaurant Group Jun 2008 - Sep 2013
    - Developed and executed all creative materials, social media, and media communications for all business entities.- Created new branding for four business concepts.- Developed guest loyalty program and strategic calendar of programs, LTOs, and community events.
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Erica Vitkin Skills

Social Media Marketing Public Relations Social Media Event Planning Graphic Design Advertising Restaurants Online Advertising Craft Beer Media Trends Strategic Communications

Erica Vitkin Education Details

Frequently Asked Questions about Erica Vitkin

What company does Erica Vitkin work for?

Erica Vitkin works for New Belgium Brewing

What is Erica Vitkin's role at the current company?

Erica Vitkin's current role is Sales and Marketing Strategy.

What is Erica Vitkin's email address?

Erica Vitkin's email address is jv****@****ail.com

What is Erica Vitkin's direct phone number?

Erica Vitkin's direct phone number is +126926*****

What schools did Erica Vitkin attend?

Erica Vitkin attended Western Michigan University, American University.

What are some of Erica Vitkin's interests?

Erica Vitkin has interest in Exercise, Home Improvement, Reading, Sports, Food, Graphic Design, Cooking, Electronics, Outdoors, Travel And Photography.

What skills is Erica Vitkin known for?

Erica Vitkin has skills like Social Media Marketing, Public Relations, Social Media, Event Planning, Graphic Design, Advertising, Restaurants, Online Advertising, Craft Beer, Media Trends, Strategic Communications.

Who are Erica Vitkin's colleagues?

Erica Vitkin's colleagues are Lissa Souther, Bob Coffey, Phillip Hite, Matthew Mccracken, Rusty Hancock, Kara Ross, David Benavidez.

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