Erica Weatherstone Email and Phone Number

Founder and CEO of Orlando vacation rental concierge service.

• Increased customer self-service presence and adoption to reduce traffic into assisted channels by 20%• Gathered and prioritized requirements in building the self-service experience for customers across all available channels. • Consistent analysis and improvement to drive increased adoption and usage and reduction in assisted channels. • Led cross-functional teams to establish ownership of new and existing processes because of the improvement of the support experience for… Show more • Increased customer self-service presence and adoption to reduce traffic into assisted channels by 20%• Gathered and prioritized requirements in building the self-service experience for customers across all available channels. • Consistent analysis and improvement to drive increased adoption and usage and reduction in assisted channels. • Led cross-functional teams to establish ownership of new and existing processes because of the improvement of the support experience for customers.• Developed and presented both enterprise level and executive strategy and presentations that led to funding and support of enterprise-wide initiatives. • Led enterprise-wide digital maturity initiative and managed the creation end execution of roadmaps in support of advancing the digital maturity of each function and the enterprise as a whole. Show less

• Wrote & distributed several internal newsletters, communications, and content hubs for teams to gather information on new and existing program updates, operational updates, engagement initiatives, and employee recognition initiatives. • Managed a communications team that served the Global Supply Chain function of our business, as well as managed push and pull customer communications regarding technical issues, product enhancements, and service availability.

- Oversees production and services rendered for all monthly marketing clients.- Manages a team of employees to work as maximum efficiency while still producing top quality content and results for clients.- Seeks new opportunities to increase overall online visibility by optimizing content, technical on-site factors, and the user experience to help increase conversion rates.- Strategizes with clients to find new opportunities to increase their presence in the digital landscape.-… Show more - Oversees production and services rendered for all monthly marketing clients.- Manages a team of employees to work as maximum efficiency while still producing top quality content and results for clients.- Seeks new opportunities to increase overall online visibility by optimizing content, technical on-site factors, and the user experience to help increase conversion rates.- Strategizes with clients to find new opportunities to increase their presence in the digital landscape.- Devises and executes a content editorial calendar to increase site and social engagement, as well as citations online.- Reviews Google Analytics data to help identify trends and factors to generate action items for a more comprehensive Digital Marketing Campaign.- Performs expert analysis of PPC campaigns and makes recommendations to maximize CTR and cost efficiency for client.- Manages around $20,000 spend in Google Adwords and social advertising per month.- Makes design recommendations to help increase site engagement, conversions, as well as enhance user experience based on user behavior trends and historical data.- Analyzes industry to see what new products or opportunities can be used to leverage branding for clients across a variety of industries. Show less

Seek new opportunities to increase overall online visibility by optimizing content and the user experience to help increase conversion rates.Devise and execute a content editorial calendar to increase site and social engagement, as well as citations online.Review Google Analytics data to help identify trends and factors to generate action items for a more comprehensive Digital Marketing Campaign.Performs expert analysis of PPC campaigns and makes recommendations to maximize CTR and… Show more Seek new opportunities to increase overall online visibility by optimizing content and the user experience to help increase conversion rates.Devise and execute a content editorial calendar to increase site and social engagement, as well as citations online.Review Google Analytics data to help identify trends and factors to generate action items for a more comprehensive Digital Marketing Campaign.Performs expert analysis of PPC campaigns and makes recommendations to maximize CTR and cost efficiency for client.Makes design recommendations to help increase site engagement and conversions based on user behavior trends and historical data. Show less

Creating and managing social media marketing/customer communication initiativesBuilding outreach initiatives to engage the community actively and responsively (in relevant outpost communities and existing resident channels)Stay up to date on new media tools, best practices, and how other organizations and companies are using these communication toolsConsume, curate, and share relevant and interesting industry information and content with internal and external… Show more Creating and managing social media marketing/customer communication initiativesBuilding outreach initiatives to engage the community actively and responsively (in relevant outpost communities and existing resident channels)Stay up to date on new media tools, best practices, and how other organizations and companies are using these communication toolsConsume, curate, and share relevant and interesting industry information and content with internal and external communitiesexperience interfacing with social media tools sets (Facebook, Linked-In, YouTube, Twitter, Ning, and others), mobile applications, and widgetsManage and execute the day-to-day process for program execution Show less

Sold local, regional and national advertising for radio and internet to produce revenue for Renda Broadcasting.Managed accounts with local businesses, local agencies and national agencies while resolving their business issues with multi-media marketing strategiesWrote numerous proposals and gave strategic presentations to clients in order to answer their advertising and marketing needs.Researched and established qualified leads in order to generate new business for Renda… Show more Sold local, regional and national advertising for radio and internet to produce revenue for Renda Broadcasting.Managed accounts with local businesses, local agencies and national agencies while resolving their business issues with multi-media marketing strategiesWrote numerous proposals and gave strategic presentations to clients in order to answer their advertising and marketing needs.Researched and established qualified leads in order to generate new business for Renda Broadcasting. Show less

Developed multi-media marketing plan for MOCA Underground implemented by MOCA as sole marketing planWrote several press releases featured online and in print for various events Managed and maintained relationships with media contacts in ensure that each source publicize events and new exhibitionsResearched new and traditional advertising media in preparation for the Dalton grant proposalIncreased attendance to new exhibitions through PSAs, print and online… Show more Developed multi-media marketing plan for MOCA Underground implemented by MOCA as sole marketing planWrote several press releases featured online and in print for various events Managed and maintained relationships with media contacts in ensure that each source publicize events and new exhibitionsResearched new and traditional advertising media in preparation for the Dalton grant proposalIncreased attendance to new exhibitions through PSAs, print and online advertisementsWorked on marketing plan for MOCA interest group the Contemporaries implemented by the Membership Manager Show less