Erica Lawton Weinschenk Email & Phone Number

Boston, MA, US

Providence, Rhode Island Area

• Led public relations and social media strategy for national nonprofit authorized by Congress to accelerate innovation in education through the powerful use of technology
• Oversaw media promotion strategy across 12+ departments, drive creation and execution of strategic communications plans, and effectively shape complex concepts and research studies into blog posts, social media.
• Built relationships in the education/technology media industry through leveraging Digital Promise-sponsored events, implementing press briefings with CEO and internal subject matter experts, and sharing timely and.
• Manage social media strategy and utilize analytics to ensure best possible content creation and execution, as well as long-term engagement around key issues in achieving equity in education
• Supervised competing projects and manage team members’ roles to ensure deadlines were met within budget

Washington D.C. Metro Area

• Coordinated media engagement efforts that led to 100+ positive articles in national, trade, and local news outlets including The New York Times, Buzzfeed, and Education Week
• Created new editorial calendars and processes for Digital Promise's website and social media content to strengthen promotional efforts across channels
• Provided media training for internal spokespersons, which included creating talking points and messaging documents on policy-oriented topics in education

Washington D.C. Metro Area

• Produced and edited high-quality written materials, including internal and external communication plans, blog posts, white papers, press releases, message briefs, and newsletters
• Contributed to website redesign and development; efforts led to winning the 2017 Interactive Media Awards' "Best in Class, Education" and "Best in Class, Advocacy" categories

Washington D.C. Metro Area

• Led content development for national campaigns and releases, including the creation of a branded Tumblr page with downloadable tools for educators and social media share graphics to promote a new research paper; the.
• Oversaw production of and helped redesign bi-monthly email newsletter, which reached over 10,000 people; from 2014 to 2015, website entrances from email increased by over 1,000%

Washington D.C. Metro Area

• Interfaced with client leadership from organizations including Williams-Sonoma, The Salvation Army, Midcontinent ISO (MISO), Airbus, America's Infrastructure Alliance, the Railway Supply Institute, Victorinox Swiss.
• Championed creation of The Salvation Army USA’s social media content strategy; efforts increased organization’s Facebook fans and Twitter followers by 100% within 15 months
• Successfully placed stories that improved consumer image of clients in local, national and trade news outlets, including CBS News, NBC News, MSNBC, FOX News, CNN, The Wall Street Journal, and The Huffington Post
• Performed critical crisis management support in response to natural disasters, plane crashes and product recalls
• Hired as an intern and promoted three times following exemplary reviews and client results

• Provided support to Asst. Professor Joseph Graf
• Analyzed e-mails from 2004 and 2008 U.S. presidential campaigns for political communication research project
• Examined literature on congressional uses of new media and political blogs

Providence, Rhode Island

• Wrote and edited media advisories and press releases for Public Affairs and Public Relations departments
• Pitched events and relevant news to local and national media outlets
• Provided event planning assistance
• Recreated and updated the Public Affairs and Public Relations departments' media lists
• Conducted extensive research for client initiatives and community outreach programs

• On-site Manager for Gordon Research Conferences (GRC)
• Managed two office assistants and two audio/visual technicians to organize six week-long conferences for nearly 700 total participants
• Consulted with conference leaders to manage all conference aspects, including housing, meals, and budget allocation
• Provided assistance at a number of events, including Bryant's 2008 Undergraduate Commencement, religious retreats, sports camps, and conferences for international students and professionals

Ma, Strategic Communication, 4.0 Gpa

• Master's Capstone: "New Media and the Modern Permanent Campaign: Analyzing Barack Obama's New Media Strategies in Campaigning versus.

Bachelor Of Arts - Ba, Communication With Minors In Business Administration And Political Science, 3.93 Gpa

Activities and Societies: Honors Program, Office of Admission Student Ambassador, Senior Class Committee, Bryant Senior Advisory Council.

Literature, History, And Politics - Fall 2007 Semester Abroad