Erica Wessels Email & Phone Number

Bernards, Nj, Us

Collaborate with the Executive Board to plan general body meetings, expert panels and other alumni events for students interested in public relations.Communicate with faculty, alumni, and other on-campus organizations and and execute internal events for the chapter.

Increased group exercise class sales revenue by 104% in 2024 by initiating campaigns to expand engagement with the Villanova community such as Artist Theme Week, Bring a Friend days, and Meet the Instructor videos.Create engaging graphics and other promotional materials regarding fitness centers, group exercise, and club and intramural sports for posts on Instagram, Tik Tok, and X.Design and distribute a monthly newsletter to more than 500 subscribers using Mailchimp to showcase the department’s upcoming events and notable athletes and employees.Produce and update a social media calendar to track necessary posts throughout the school year to establish a more organized marketing initiative for Villanova Recreation’s future.

Watch Hill, Westerly, Rhode Island

London, United Kingdom

Executed influencer seeding by researching and selecting relevant influencers for fashion clients, packing and shipping sample products, and tracking the resulting coverage on their social media accounts.Developed product and campaign pitches using Canva, Cision, and PowerPoint to increase brand presence and media coverage for clients including White Stuff, Hawes & Curtis, OluKai, and QVC UK. Created digital graphics and compelling copy for email pitches sent to journalists at notable outlets such as the Telegraph, the Guardian, and Metro.

Bachelor Of Arts - Ba, Communication, Public Relations And Advertising, 3.9 / 4

Activities and Societies: Public Relations Student Society of America, Villanova Marketing Group, Rays of Sunshine Tutor, Villanova.

Consumer Behavior: Behavior Fundamentals For Marketing And Management

4.4 / 4

Activities and Societies: National Honor Society, AP Scholar, Seal of Biliteracy in Spanish, Varsity Soccer, Junior Friends of Matheny